Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇺🇸 United States and 4 moreFortune-telling A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical

🇿🇦 South Africa and 4 moreWitch doctor A traditional healer who identifies supernatural causes of illness and performs rituals to restore balance.Tradition · Healing · Protection Living

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living

🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary

🇮🇳 IndiaWitch-hunts in India Violent persecution of people accused of witchcraft, mostly women, in rural IndiaBelief · Cursing and harm Living

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical

🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living 🇯🇵 JapanYutaユタ Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living

🇮🇪 Ireland and 3 moreChangeling A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary

🇺🇸 United States and 7 moreSatanic panic A moral panic over unsubstantiated claims of Satanic cults abusing children in the late twentieth centuryBelief · Cursing and harm Historical

🇸🇪 Sweden and 2 moreGermanic seeressvǫlva Diviners and sorceresses of early Germanic and Norse societyTradition · Seeing and foretelling · Power and authority Revived 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical

🇮🇳 India and 2 moreBhootभूत A restless spirit of the dead in South Asian belief and folkloreBeing · Cursing and harm · Protection Living

🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living

🇬🇷 GreeceWitchcraft in ancient Greece and Rome Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical

🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living

🇺🇸 United StatesNew England vampire panic A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical 🇫🇷 FranceTempestarii Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical 🇨🇳 ChinaChinese sorcery scares A series of moral panics in Imperial China driven by fears of magical harm and hair cuttingBelief · Cursing and harm · Power and authority Historical 🇮🇪 IrelandDeath coachcóiste bodhar A spectral carriage that signals an unavoidable death in European folkloreBelief · Cursing and harm Legendary 🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical

🇫🇷 France and 4 moreEctoplasm A substance said to be excreted by mediums during séances, later exposed as common household materials.Substance · Speaking with spirits and the dead Historical

🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Bhoot: Anilbhardwajnoida, CC BY-SA 3.0, source
Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
Changeling: Henry Fuseli, Public domain, source
European witchcraft: Unknown author, CC BY 4.0, source
Mediumship: Harvey Metcalfe, Public domain, source
Rainmaking: George Catlin, Public domain, source
Witch-hunts in India: Granger, Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Santa Muerte: Not home, Public domain, source
Ashtar: Evedawn99, Public domain, source
Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
Satanic panic: Hartmann Schedel (1440-1514), Public domain, source
Fortune-telling: Taras Shevchenko, Public domain, source
Germanic seeress: Emil Doepler, Public domain, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Witch doctor: Lucjan Wędrychowski, Public domain, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Ndau witchcraft and sorcery: Mycelium101, CC BY-SA 3.0, source
New England vampire panic: no credited author, Public domain, source