Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇦🇱 Albania and 5 moreDodolaДодoла / Перперуна
A Balkan rainmaking rite performed by youths in greenery to invoke summer showersRite · Protection · Luck and prosperity Living
🇨🇳 China and 4 moreFuji扶乩
Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇳🇴 NorwayCyprianus
A Scandinavian folk magic grimoire and the tradition of spells it containsText · Healing · Seeing and foretelling Historical
🇹🇳 TunisiaStambeli
A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living
🇨🇳 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇮🇳 IndiaApeswari sabha
An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living
🇬🇷 GreeceWitchcraft in ancient Greece and Rome
Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical
🇮🇷 Iran and 5 moreHippomancy
Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇺🇸 United StatesThe Gray Man
A coastal ghost from South Carolina said to warn of hurricanesBeing · Protection Living
🇮🇹 Italy and 2 moreHaruspicy
Reading animal entrails to discern divine will and omensRite · Seeing and foretelling · Speaking with spirits and the dead Historical
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง
A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living
🇵🇱 Poland and 3 moreStrzyga
A female demon in Polish folklore, linked to owls and vampiric traitsBeing · Cursing and harm · Protection Historical
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage
Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical
🇨🇳 China and 3 moreCash方孔錢
A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living
🇷🇴 Romania and 2 moreCaloian
A Romanian clay effigy ritual for rain and fertility, featuring a mock funeralRite · Luck and prosperity Fading
🇮🇪 IrelandDeath coachcóiste bodhar
A spectral carriage that signals an unavoidable death in European folkloreBelief · Cursing and harm Legendary
🇯🇵 JapanAmabieアマビエ
A prophetic sea creature from Japan that wards off disease with its imageFigure · Protection · Seeing and foretelling Legendary
🇫🇮 Finland and 2 moreTietäjä
A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical
🇨🇳 ChinaChinese sorcery scares
A series of moral panics in Imperial China driven by fears of magical harm and hair cuttingBelief · Cursing and harm · Power and authority Historical
🇱🇰 Sri Lanka and 1 moreSanni Yakumaසන්නි යකුම
A traditional Sinhalese exorcism ritual featuring eighteen masked dances to banish illness-causing demons.Rite · Healing · Cursing and harm Living
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇸🇪 SwedenKnights of Ålleberg
Swedish ghost story about sleeping warriors in a mountainFigure · Power and authority Legendary
🇺🇸 United StatesNew England vampire panic
A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical
🇹🇭 Thailand and 1 moreHae Nang Maewแห่นางแมว (Thai); ពិធីហែនាងម៉ែវ (Khmer)
A rainmaking ritual where a cat is paraded through villages to end droughtRite · Luck and prosperity Living
🇺🇬 UgandaKilling of disabled children in Uganda
The ritual murder of disabled children in parts of Uganda for body parts and perceived benefitsRite · Cursing and harm · Power and authority Historical
🇷🇺 Russia and 2 moreBesomвеник
A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living
🇮🇹 ItalySegnature
An Italian folk healing rite using gestures and prayers to cure illness and remove cursesRite · Healing · Protection Living
🇮🇹 ItalyŚuri𐌑𐌖𐌛 (Etruscan)
An ancient Etruscan deity of volcanic fire, the underworld, and healingBeing · Protection · Healing Historical
🇫🇷 FranceTempestarii
Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical
🇫🇷 France and 4 moreEctoplasm
A substance said to be excreted by mediums during séances, later exposed as common household materials.Substance · Speaking with spirits and the dead Historical
🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery
A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Śuri: Marie-Lan Nguyen, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Mediumship: Harvey Metcalfe, Public domain, source
- Stambeli: Youssefbensaad, CC BY-SA 4.0, source
- Haruspicy: Lokilech, CC BY-SA 3.0, source
- Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
- Segnature: SeAnstapa, CC0, source
- Ashtar: Evedawn99, Public domain, source
- Strzyga: Filip Gutowski, CC BY-SA 4.0, source
- Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Knights of Ålleberg: Photograph: Nasko, Public domain, source
- Tietäjä: Robert Wilhelm Ekman, Public domain, source
- Amabie: Unknown author, Public domain, source
- Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
- Caloian: Costică Acsinte Archive, No restrictions, source
- Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
- Fuji: Unknown author, CC BY 4.0, source
- The Gray Man: Phoebe, CC BY-SA 4.0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- Sanni Yakuma: Michael Gunther, CC BY-SA 4.0, source
- New England vampire panic: no credited author, Public domain, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Dodola: Andrey Shishkin, CC BY 3.0, source
- Ndau witchcraft and sorcery: Mycelium101, CC BY-SA 3.0, source