Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇷🇺 Russia and 2 moreBesomвеник
A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living
🇻🇳 VietnamNghêNghê (猊)
A mythical guardian creature in Vietnamese architecture and art, blending lion and dog traitsFigure · Protection Historical
🇸🇻 El SalvadorChasca
A spirit of the water in Salvadoran folklore who blesses respectful fishermenFigure · Protection · Luck and prosperity Living
🇹🇹 Trinidad and Tobago and 2 moreMama D'Leau
A river spirit of the Caribbean islands who protects aquatic life and heals people.Being · Healing · Protection Legendary
🇦🇹 Austria and 3 moreSalige Frau
A blissful Alpine spirit who guides farmers and guards mountain gameFigure · Protection · Healing Legendary
🇲🇽 MexicoMercado de Sonora
A Mexico City market known for herbal medicine and occult goodsTradition · Protection · Love and attraction Living
🇨🇳 ChinaAo鰲
A colossal sea turtle of Chinese myth whose legs support the skyBeing · Protection · Wonder and entertainment Legendary
🇯🇵 JapanHashihime橋姫
A Japanese bridge spirit linked to jealousy and demonic transformation in folklore and Noh theatre.Being · Protection · Cursing and harm Historical
🇮🇳 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇮🇹 ItalySegnature
An Italian folk healing rite using gestures and prayers to cure illness and remove cursesRite · Healing · Protection Living
🇯🇵 JapanYakudoshi厄年
Traditional Japanese ages believed to bring bad luck and the rituals used to ward them offBelief · Protection Living
🇮🇪 IrelandLatoon fairy bush
A whitethorn tree in County Clare saved from a motorway by folkloric warnings of misfortuneBelief · Protection Living
🇬🇳 Guinea and 2 moreTaboo on rulers
Restrictions placed on kings and priests to manage fear and hostilityBelief · Protection Historical
🇮🇹 ItalyŚuri𐌑𐌖𐌛 (Etruscan)
An ancient Etruscan deity of volcanic fire, the underworld, and healingBeing · Protection · Healing Historical
🇬🇧 United KingdomLazy Laurence
A mischievous English pixie who makes orchard workers lazy and gives them indigestionBeing · Protection · Cursing and harm Historical
🇺🇸 United StatesJewett City vampires
A 19th-century New England family's belief in undead plague and their violent response to it.Belief · Protection Historical
🇬🇧 United Kingdom and 1 moreDried cat
A dried feline body hidden in walls to protect a home from harmCharm · Protection · Luck and prosperity Historical
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇮🇳 IndiaDrishti bommai
A fearsome doll hung at homes and vehicles to ward off the evil eye in South India.Charm · Protection Living
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇫🇷 FranceTempestarii
Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇪🇸 SpainIndalo
A Bronze Age pictograph used as a protective house charm and lucky symbol in Almería, SpainCharm · Protection · Luck and prosperity Living
🇺🇦 Ukraine and 5 moreBullroarer
A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living
🇷🇴 RomaniaMuma Pădurii
A forest spirit in Romania who protects nature and punishes those who harm itBeing · Protection · Cursing and harm Legendary
🇺🇸 United StatesNew England vampire panic
A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 5 moreWedding superstitions
Folk beliefs and omens tied to marriage customs across many culturesBelief · Protection · Luck and prosperity Living
🇳🇴 NorwayBergen rune charm
A four-sided wooden stick with runic verses for love and protection from medieval Norway.Charm · Love and attraction · Protection Historical
🇨🇳 ChinaEight Treasures八寶 (Bābǎo)
A set of eight symbols in Chinese art and amulets representing good fortune.Charm · Luck and prosperity · Protection Living
🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery
A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living
🇸🇪 Sweden and 1 moreTroll crosstrollkors
A carved or bent iron sigil used in Sweden and Norway to ward off harmful magic and creatures.Charm · Protection Revived
🇬🇧 United Kingdom and 1 moreElder Mother
A guardian spirit of elder trees in English and Scandinavian folkloreBeing · Protection · Cursing and harm Historical
🇮🇶 Iraq and 1 moreAramaic Uruk incantation
A Seleucid-era magical tablet written in Aramaic using cuneiform signsText · Cursing and harm · Protection Historical
🇩🇪 GermanyFeldgeist
German folk creatures tied to crops, weather and harvest ritualsBeing · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomBuccabocka
A Cornish sea-spirit and mine-dweller who receives fish offerings from coastal communities.Being · Protection · Luck and prosperity Historical
🇺🇸 United StatesWoman in Black
A spectral figure from Appalachian folklore said to punish men for moral failingsBeing · Cursing and harm · Protection Legendary
🇯🇵 JapanYama-uba山姥
A Japanese mountain spirit depicted as either a cannibalistic monster or a benevolent guardian.Being · Cursing and harm · Luck and prosperity Legendary
🇩🇪 Germany and 3 moreKlabautermann
A North Sea ship kobold that aids sailors and signals a vessel's doom.Being · Protection · Wonder and entertainment Historical
🇵🇱 Poland and 1 moreKarzełekСкарбник, Кладенец
A Slavic mine spirit that guards treasures and guides miners.Being · Protection · Power and authority Historical
🇬🇧 United KingdomJoan the Wad
A Cornish pixie queen linked to fire and fortuneFigure · Luck and prosperity · Protection Legendary
🇫🇮 Finland and 2 moreTietäjä
A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical
🇷🇴 Romania and 5 moreMărțișor
A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living
🇯🇵 JapanHōko這子
A Japanese soft doll used as a protective talisman for mothers and childrenCharm · Protection Historical
🇩🇪 Germany and 3 moreDrude
A Germanic nightmare spirit and the pentagram charm used to keep it outBeing · Cursing and harm · Protection Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Śuri: Marie-Lan Nguyen, Public domain, source
- Ao: David Jackson, CC BY-SA 2.0 uk, source
- Nghê: Phương Huy, CC BY-SA 4.0, source
- Segnature: SeAnstapa, CC0, source
- Feldgeist: Zwoelefant, CC BY-SA 3.0, source
- Bucca: Frederick Whymper, Public domain, source
- Yama-uba: Unknown author, Public domain, source
- Klabautermann: Anton von Werner, Public domain, source
- Karzełek: Krystian Hasterok, CC BY 2.5, source
- Tietäjä: Robert Wilhelm Ekman, Public domain, source
- Drude: Ramessos, Public domain, source
- Salige Frau: various, Public domain, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- Lock of hair: Unknown author, CC0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Troll cross: Unknown author, Public domain, source
- Dried cat: The Voice of Hassocks, CC0, source
- Drishti bommai: Chrissy starsi, CC BY-SA 4.0, source
- New England vampire panic: no credited author, Public domain, source
- Bergen rune charm: Bengt A. Lundberg, CC BY 2.5, source
- Eight Treasures: Etnografiska Museet, CC BY 2.5, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Indalo: Ismael Olea, Public domain, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Superstition in China: Gary Todd, CC0, source
- Wedding superstitions: Anonymous Unknown author, Public domain, source
- Ndau witchcraft and sorcery: Mycelium101, CC BY-SA 3.0, source
- Mercado de Sonora: AlejandroLinaresGarcia, CC BY-SA 4.0, source