Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇫🇷 FranceLady of the LakeDame du Lac
A water spirit who raises knights and captures wizards in Arthurian talesFigure · Protection · Cursing and harm Legendary
🇳🇴 Norway and 1 moreHuldra
A seductive forest spirit of Scandinavian folklore with a hidden animal tail.Being · Protection Legendary
🇷🇺 Russia and 4 moreBaba Yaga
A complex Slavic witch figure who lives in a moving hut and flies in a mortar.Figure · Cursing and harm · Protection Legendary
🇬🇷 Greece and 3 moreHellhound
A mythological canine that guards the underworld or serves demonic forces across global folkloreBeing · Protection · Cursing and harm Legendary
🇮🇪 IrelandPúca
A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇷🇺 Russia and 3 moreLeshyлеший
A forest spirit from Slavic folklore who guards the woods and misleads travelers.Being · Protection · Cursing and harm Legendary
🇯🇵 JapanTengu天狗
Japanese mountain spirits that evolved from ominous birds into protective forest guardians.Being · Cursing and harm · Protection Legendary
🇨🇳 China and 2 moreXiezhi獬豸
A one-horned beast from East Asia that separates the guilty from the innocentBeing · Cursing and harm · Protection Legendary
🇬🇧 United KingdomGlaistig
A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary
🇷🇴 RomaniaZână
A Romanian woodland spirit linked to Diana that guides travelers and blesses children.Being · Protection · Luck and prosperity Legendary
🇸🇪 SwedenAskafroa
A Scandinavian tree spirit believed to guard the ash and demand appeasement.Being · Cursing and harm · Protection Legendary
🇷🇺 Russia and 2 moreSupernatural beings in Slavic religion
Mythic entities of nature, death, and fate in Slavic folklore and belief.Being · Protection · Cursing and harm Legendary
🇯🇵 JapanYama-uba山姥
A Japanese mountain spirit depicted as either a cannibalistic monster or a benevolent guardian.Being · Cursing and harm · Luck and prosperity Legendary
🇺🇸 United StatesMoll Dyer
A Maryland folktale about a woman accused of witchcraft and her cursed stoneFigure · Cursing and harm · Protection Legendary
🇯🇵 JapanAmabieアマビエ
A prophetic sea creature from Japan that wards off disease with its imageFigure · Protection · Seeing and foretelling Legendary
🇸🇪 SwedenSjörå
A Swedish lake spirit that rewards kindness and drowns the disrespectfulBeing · Protection · Luck and prosperity Legendary
🇨🇳 ChinaAo鰲
A colossal sea turtle of Chinese myth whose legs support the skyBeing · Protection · Wonder and entertainment Legendary
🇫🇷 France and 1 moreDames Blanches
Spectral women in French folklore who demand dances or warn of dangerBeing · Cursing and harm · Protection Legendary
🇹🇹 Trinidad and Tobago and 2 moreMama D'Leau
A river spirit of the Caribbean islands who protects aquatic life and heals people.Being · Healing · Protection Legendary
🇷🇴 RomaniaMuma Pădurii
A forest spirit in Romania who protects nature and punishes those who harm itBeing · Protection · Cursing and harm Legendary
🇦🇹 Austria and 3 moreSalige Frau
A blissful Alpine spirit who guides farmers and guards mountain gameFigure · Protection · Healing Legendary
🇬🇧 United KingdomJoan the Wad
A Cornish pixie queen linked to fire and fortuneFigure · Luck and prosperity · Protection Legendary
🇺🇸 United StatesWoman in Black
A spectral figure from Appalachian folklore said to punish men for moral failingsBeing · Cursing and harm · Protection Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Lady of the Lake: Internet Archive Book Images, No restrictions, source
- Supernatural beings in Slavic religion: Bartolomeo Giuliano, CC BY-SA 3.0, source
- Huldra: Bernard Evans Ward, Public domain, source
- Baba Yaga: Ivan Bilibin, Public domain, source
- Ao: David Jackson, CC BY-SA 2.0 uk, source
- Curse: Katsushika Hokusai, Public domain, source
- Hellhound: Louis Le Breton, Public domain, source
- Púca: Wirt Sikes, Public domain, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Leshy: Γραφέας, CC BY-SA 4.0, source
- Yama-uba: Unknown author, Public domain, source
- Moll Dyer: Dougtone, CC BY-SA 2.0, source
- Amabie: Unknown author, Public domain, source
- Salige Frau: various, Public domain, source
- Xiezhi: Carty239 at English Wikipedia, Public domain, source