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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇬🇧 United Kingdom and 3 moreJet A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical 🇬🇧 United Kingdom and 5 moreConcealed shoes Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical 🇷🇺 Russia and 2 moreCaul A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical 🇺🇸 United States and 2 moreRabbit's foot A charm carried for luck, often linked to graveyards and strict folk rulesCharm · Luck and prosperity Historical 🇬🇧 United Kingdom and 2 moreAdder stone A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical 🇪🇬 Egypt and 5 moreTalisman An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical 🇮🇹 Italy and 2 moreBulla A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical 🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical 🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패 Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical 🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián) Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical 🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn) A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical 🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián) Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical 🇨🇳 China and 1 moreConfucian coin charms Amulets bearing Confucian moral teachings and historical storiesCharm · Protection · Luck and prosperity Historical 🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢 Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical 🇬🇧 United KingdomFumsup A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm · Luck and prosperity Historical 🇮🇷 Iran and 1 moreDerafsh Kavianiدرفش کاویانی A legendary royal standard of pre-Islamic Iran, later adopted as a symbol of national identity.Charm · Power and authority · Luck and prosperity Historical 🇬🇧 United Kingdom and 1 moreDried cat A dried feline body hidden in walls to protect a home from harmCharm · Protection · Luck and prosperity Historical 🇫🇮 Finland and 1 moreFrog coffin A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical 🇬🇧 United KingdomFairy FlagA' Bhratach Shìth A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm · Protection · Luck and prosperity Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.