Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇪🇬 Egypt and 2 moreLecanomancy
Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical
🇨🇳 ChinaChronomancy
A divination method to find lucky days and the best times for action.Oracle · Luck and prosperity Historical
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇯🇵 JapanDōbutsu uranai動物占い
A Japanese divination system that sorts people into animal types based on birthdate and personality axes.Oracle · Luck and prosperity Living
🇦🇺 Australia and 2 moreTheatrical superstitions
Beliefs and rituals among actors to avoid bad luck and ward off spiritsBelief · Protection · Luck and prosperity Living
🇮🇷 Iran and 5 moreHippomancy
Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical
🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián)
Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical
🇯🇵 JapanJapanese superstitions
Common beliefs in Japan about luck, numbers, and omens rooted in language and customBelief · Luck and prosperity · Protection Living
🇺🇸 United StatesLemon pig
A carved fruit figure made for amusement and later linked to New Year luckCharm · Luck and prosperity Living
🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패
Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn)
A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical
🇮🇹 ItalySmorfia
A Neapolitan dream book that turns visions into lottery numbersOracle · Luck and prosperity Living
🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢
Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián)
Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreConfucian coin charms
Amulets bearing Confucian moral teachings and historical storiesCharm · Protection · Luck and prosperity Historical
🇬🇧 United KingdomFumsup
A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm · Luck and prosperity Historical
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United States and 4 moreTooth fairy
A childhood figure who exchanges lost baby teeth for gifts or coins.Figure · Luck and prosperity Living
🇫🇷 France and 2 moreMelusineMélusine
A water spirit of French and Luxembourgish lore, known for her serpent form and the castles she built.Figure · Luck and prosperity · Power and authority Legendary
🇺🇸 United States and 1 moreNew Thought
A spiritual philosophy linking mental states to physical health and prosperityTradition · Healing · Luck and prosperity Living
🇨🇭 Switzerland and 3 moreTatzelwurm
A cat-headed lizard of the Alps, said to guard mines and drink cow milk.Being · Cursing and harm · Luck and prosperity Legendary
🇮🇷 Iran and 1 moreDerafsh Kavianiدرفش کاویانی
A legendary royal standard of pre-Islamic Iran, later adopted as a symbol of national identity.Charm · Power and authority · Luck and prosperity Historical
🇷🇺 Russia and 3 moreChortчёрт
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical
🇸🇪 Sweden and 5 moreLindwormlindorm
A serpentine dragon of Northern and Central European folklore, often depicted as limbless or winged.Being · Luck and prosperity · Cursing and harm Legendary
🇸🇮 Slovenia and 5 moreVesnaВесна
A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical
🇷🇴 Romania and 2 moreStrixστρίξ
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical
🇹🇭 Thailand and 1 moreNang Taniนางตานี
A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living
🇮🇱 Israel and 1 moreTeraphimתרפים
Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical
🇦🇱 Albania and 3 moreKulshedra
A multi-headed serpent demon in Albanian folklore that controls storms and droughts.Being · Cursing and harm · Luck and prosperity Legendary
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇯🇲 Jamaica and 3 moreDuppy
A Caribbean term for a ghost or malevolent spirit, rooted in West African folklore.Being · Cursing and harm · Luck and prosperity Living
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇷🇸 SerbiaCikavacцикавац
A winged creature from Serbian folklore that fetches honey and milk for its ownerBeing · Luck and prosperity · Power and authority Legendary
🇷🇴 RomaniaZână
A Romanian woodland spirit linked to Diana that guides travelers and blesses children.Being · Protection · Luck and prosperity Legendary
🇸🇪 Sweden and 1 moreSkogsrå
A forest spirit in Swedish folklore who appears as a beautiful woman but hides a hollow back and animal feet.Being · Luck and prosperity · Cursing and harm Legendary
🇨🇳 ChinaPeaches of Immortality仙桃
Legendary Chinese fruits said to grant eternal life to deities and mortalsSubstance · Luck and prosperity · Change and initiation Legendary
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇮🇹 ItalyMonacielloMunaciello
A Neapolitan sprite linked to the city's underground waterways and hidden wealth.Figure · Luck and prosperity · Cursing and harm Legendary
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇰🇷 South Korea and 1 moreDokkaebi도깨비
A one-legged supernatural being from Korean folklore, often linked to household objects and magical items.Being · Wonder and entertainment · Luck and prosperity Legendary
🇵🇭 PhilippinesTiyanak
A vampiric creature in Philippine mythology that mimics a baby to lure travelers.Being · Cursing and harm · Luck and prosperity Living
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇭🇺 HungaryLidérc
A shape-shifting spirit from Hungarian folklore that brings wealth or illness.Being · Cursing and harm · Luck and prosperity Legendary
🇩🇪 GermanyFeldgeist
German folk creatures tied to crops, weather and harvest ritualsBeing · Cursing and harm · Luck and prosperity Historical
🇫🇷 FranceFarfadet
Small helpful spirits of French folklore that perform chores for foodBeing · Luck and prosperity Legendary
🇬🇧 United KingdomQueen of Elphame
The elfin queen of Faerie from Lowland Scotland and Northern England folkloreFigure · Cursing and harm · Healing Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Vault protector coin: 风之清扬, CC BY-SA 3.0, source
- Xana: John William Waterhouse, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Astrology: Wilfredor, CC0, source
- Changeling: Henry Fuseli, Public domain, source
- Chinese burial money: Gary Todd, CC0, source
- Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
- Lemon pig: GenesisNZ, CC0, source
- Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
- Confucian coin charms: Jean-Michel Moullec, CC BY 2.0, source
- Marriage coin charm: Scott Semans, CC BY 3.0, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Melusine: GilPe, CC BY-SA 3.0, source
- Tooth fairy: Eden, CC BY 2.0, source
- New Thought: Nyttend, Public domain, source
- Tatzelwurm: Abrasax, CC BY-SA 3.0 de, source
- Derafsh Kaviani: CNG Coins, CC BY-SA 3.0, source
- Lindworm: Unknown author, Public domain, source
- Vesna: Viktor Vasnetsov, Public domain, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Nang Tani: Xufanc, CC BY-SA 3.0, source
- Kulshedra: Bidgee, CC BY 3.0, source
- Skogsrå: Gunnar Creutz (Achird), CC BY-SA 3.0, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Peaches of Immortality: Anonymous ( China ) Unknown author, Public domain, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Feldgeist: Zwoelefant, CC BY-SA 3.0, source
- Farfadet: User:Mattes, Public domain, source
- Korean numismatic charm: Unknown author(s)., Public domain, source
- Chort: Unknown author, Public domain, source
- Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
- Teraphim: Athanasius Kircher, Public domain, source