Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇳 India and 2 morePalmistry A divination method that interprets the lines and shapes of the hand to predict fate or reveal character.Oracle · Seeing and foretelling · Power and authority Living

🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng) A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living

🇺🇸 United States and 4 moreFortune-telling A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living

🇸🇪 Sweden and 2 moreGermanic seeressvǫlva Diviners and sorceresses of early Germanic and Norse societyTradition · Seeing and foretelling · Power and authority Revived

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living

🇪🇬 EgyptScrying A divination practice of gazing into a medium to receive visions or guidance.Oracle · Seeing and foretelling · Speaking with spirits and the dead Historical

🇪🇪 Estonia and 5 moreFern flower A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living

🇫🇮 Finland and 5 moreMolybdomancy A divination method using molten metal poured into water to read omensRite · Seeing and foretelling · Cursing and harm Living

🇨🇳 China and 5 moreChinese fortune telling算命 (Suànmìng) Reading faces, palms, birth hours and places to map a person's luck through lifeTradition · Seeing and foretelling · Luck and prosperity Living

🇺🇸 United States and 1 morePunxsutawney Phil A groundhog who serves as the central figure in an annual American weather prediction festival.Belief · Seeing and foretelling · Wonder and entertainment Living

🇪🇬 Egypt and 2 moreNatural magic A historical tradition exploring hidden forces in the physical worldTradition · Seeing and foretelling · Power and authority Historical

🇬🇧 United Kingdom and 7 moreSaint Andrew's Day A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical

🇬🇷 GreeceCoscinomancy A divination method using a sieve and shears to reveal guilt or answer questions.Oracle · Seeing and foretelling Historical 🇨🇳 China and 4 moreQimen Dunjia奇門遁甲 An ancient Chinese divination system mapping time and space for strategic decision-makingOracle · Seeing and foretelling · Power and authority Revived

🇬🇧 United Kingdom and 4 moreCunning folk European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical 🇯🇵 JapanYutaユタ Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living

🇨🇳 China and 2 moreOnomancy Divination based on the letters, numbers, or written strokes of a person's nameOracle · Seeing and foretelling · Luck and prosperity Living 🇬🇧 United KingdomBlack dog A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary

🇨🇳 China and 1 moreYue Lao月下老人 The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary

🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living 🇬🇧 United KingdomTaghairm A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical

🇯🇵 JapanOnmyōdō陰陽道 A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living

🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living

🇨🇳 China and 1 moreMoon blocks筊杯 Two crescent blocks thrown to a deity for a yes or noOracle · Seeing and foretelling Living

🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living 🇮🇪 IrelandFetch A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical

🇪🇬 Egypt and 5 moreHermetica A collection of ancient texts attributed to Hermes Trismegistus, covering magic, alchemy and philosophy.Text · Seeing and foretelling · Change and initiation Historical

🇫🇷 FranceCartomancy Divination using playing cards or tarot decks to foresee the futureOracle · Seeing and foretelling · Luck and prosperity Living

🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living

🇮🇷 Iran and 2 moreBibliomancy Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living 🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune) A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary 🇨🇳 China and 3 moreZi Wei Dou Shu紫微斗數 A Chinese natal astrology system mapping stars across twelve life palacesTradition · Seeing and foretelling Living

🇬🇷 Greece and 2 moreAstragalomancy Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living

🇨🇳 China and 1 moreScapulimancy Divination using animal shoulder blades, practiced across Asia and the Americas.Oracle · Seeing and foretelling · Cursing and harm Living

🇮🇶 Iraq and 1 moreLibanomancy Divination by reading the smoke and ash of burning frankincenseOracle · Seeing and foretelling Historical

🇬🇷 Greece and 1 moreHydromancy Divination using water to reveal the future or judge legitimacy.Oracle · Seeing and foretelling · Luck and prosperity Historical

🇨🇳 China and 3 moreTasseography A divination method that reads fortunes in the sediment of tea or coffee cupsOracle · Seeing and foretelling · Luck and prosperity Living

🇬🇷 GreeceAeromancy Divination by reading the sky, wind, and cloudsOracle · Seeing and foretelling Historical

🇬🇷 Greece and 1 moreCapnomancy Divination by reading the shapes and movements of smoke from fires or incenseOracle · Seeing and foretelling · Protection Historical

🇬🇷 Greece and 2 moreNumerology The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical

🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living

🇨🇱 Chile and 1 moreMachi Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living 🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical

🇮🇪 Ireland and 4 moreWinter solstice The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Dukun: Unknown author, CC BY-SA 3.0, source
Heinrich Cornelius Agrippa: Jean-Louis Durant (1654-1718), Public domain, source
Numerology: Pietro Bongo, Public domain, source
Onmyōdō: Unknown author, Public domain, source
Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
Moon blocks: Hsiung/d6478coke, CC BY 2.0, source
Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
Cartomancy: Alma Erdmann, Public domain, source
Spodomancy: Tim1965, CC BY-SA 3.0, source
Bibliomancy: Albert Robida, Public domain, source
Astragalomancy: Roland zh, CC BY-SA 3.0, source
Scapulimancy: Albert Peter Low, CC BY-SA 4.0, source
Libanomancy: 4174332, CC0, source
Hydromancy: Roger McLassus, CC BY-SA 3.0, source
Tasseography: User:MochaSwirl, Public domain, source
Aeromancy: Unknown author, Public domain, source
Capnomancy: Tigerzeng, CC BY-SA 4.0, source
Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
Machi: Unknown author, Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
Scrying: John William Waterhouse, Public domain, source
Fern flower: Antoni Piotrowski, Public domain, source
Molybdomancy: Micha L. Rieser, Attribution, source
Chinese fortune telling: Lai Afong, Public domain, source
Punxsutawney Phil: Anthony Quintano, CC BY 2.0, source
John Dee: Unidentified painter, Public domain, source
Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
Tang-ki: Bunkichi Chang, CC BY 2.0, source
Fortune-telling: Taras Shevchenko, Public domain, source
Germanic seeress: Emil Doepler, Public domain, source
Palmistry: Pietro della Vecchia, Public domain, source
Coscinomancy: Heinrich Cornelius Agrippa von Nettesheim, Public domain, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
Groundhog Day: Anthony Quintano, CC BY 2.0, source
Yue Lao: 仔仔好帥, CC BY-SA 4.0, source
Onomancy: Unknown author, Public domain, source