Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇮🇹 Italy and 2 moreAugury
A Roman rite of reading bird behavior to learn the will of the godsRite · Power and authority · Seeing and foretelling Historical
🇬🇧 United KingdomMother Shipton
An English prophetess and herbalist from folklore, known for predictions printed long after her death.Figure · Seeing and foretelling · Healing Historical
🇮🇹 Italy and 2 moreHaruspex
A diviner who read the will of gods by inspecting animal entrailsFigure · Seeing and foretelling · Speaking with spirits and the dead Historical
🇪🇬 EgyptScrying
A divination practice of gazing into a medium to receive visions or guidance.Oracle · Seeing and foretelling · Speaking with spirits and the dead Historical
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇺🇸 United StatesBloody Mary
A mirror ritual to summon a spirit that reveals the future or brings harmBelief · Seeing and foretelling · Cursing and harm Living
🇯🇵 JapanHatsuyume初夢
The first dream of the new year and its traditional omensBelief · Seeing and foretelling · Luck and prosperity Living
🇨🇳 China and 4 moreFuji扶乩
Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living
🇨🇳 China and 1 moreChinese shamanism巫教 (Wūjiào)
Spirit-mediums of China who dance and trance to carry messages between people and godsTradition · Speaking with spirits and the dead · Seeing and foretelling Living
🇳🇴 NorwayCyprianus
A Scandinavian folk magic grimoire and the tradition of spells it containsText · Healing · Seeing and foretelling Historical
🇮🇳 IndiaAstrometeorology
A historical belief that celestial positions forecast weather and climateBelief · Seeing and foretelling Historical
🇷🇺 RussiaCarromancy
A divination method that reads the future from molten wax or candle flamesOracle · Seeing and foretelling Living
🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi)
Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇹 Italy and 2 moreTarocco Bolognese
A 62-card Italian tarot deck from Bologna used for games and cartomancyText · Wonder and entertainment · Seeing and foretelling Living
🇨🇳 ChinaPodomancy
A divination method that reads the lines and shapes of the soles to reveal character and fateOracle · Seeing and foretelling Historical
🇵🇰 PakistanShamanism in Pakistan
A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living
🇪🇬 Egypt and 2 moreLecanomancy
Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical
🇮🇹 Italy and 2 moreHaruspicy
Reading animal entrails to discern divine will and omensRite · Seeing and foretelling · Speaking with spirits and the dead Historical
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇺🇸 United StatesOinomancy
A divination method that reads the future in wine patterns and sedimentOracle · Seeing and foretelling Living
🇮🇷 Iran and 5 moreHippomancy
Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇬🇷 GreeceWitchcraft in ancient Greece and Rome
Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical
🇮🇱 Israel and 1 moreTeraphimתרפים
Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇫🇷 France and 3 moreLes LavandièresKannerez-Noz
Supernatural washerwomen who wash shrouds or bloodstained clothes for those about to die.Being · Seeing and foretelling Legendary
🇮🇹 Italy and 1 moreCola Pesce
An Italian merman legend about a boy cursed by his mother to live in the seaFigure · Cursing and harm · Seeing and foretelling Historical
🇮🇹 ItalyScrofa semilanuta
A legendary sow seen in a dream that became the ancient emblem of Milan.Figure · Wonder and entertainment · Seeing and foretelling Historical
🇩🇪 Germany and 1 moreCromniomancy
Divination by onions to reveal health, love, weather and distant newsOracle · Seeing and foretelling · Love and attraction Historical
🇨🇳 ChinaNine-tailed turtle九尾龜
A legendary Chinese creature linked to divination and folkloreBeing · Seeing and foretelling · Luck and prosperity Legendary
🇯🇵 JapanAmabieアマビエ
A prophetic sea creature from Japan that wards off disease with its imageFigure · Protection · Seeing and foretelling Legendary
🇬🇧 United KingdomBluecap
A blue flame spirit of English mines that guides miners and warns of dangerBeing · Seeing and foretelling · Luck and prosperity Legendary
🇨🇳 ChinaMien shiang面相
A Chinese practice of reading character and fate through facial featuresBelief · Seeing and foretelling · Healing Historical
🇫🇮 FinlandEtiäinen
A Finnish belief in a premonitory apparition that precedes a person's arrivalBelief · Seeing and foretelling Living
🇬🇧 United KingdomTwo of Coins
A tarot card representing balance, juggling duties, and the struggle to maintain equilibrium.Belief · Seeing and foretelling Living
🇮🇹 ItalyŚuri𐌑𐌖𐌛 (Etruscan)
An ancient Etruscan deity of volcanic fire, the underworld, and healingBeing · Protection · Healing Historical
🇯🇵 JapanTōkyūjutsu淘宮術
A Japanese fortune-telling system based on birth date and facial featuresOracle · Seeing and foretelling · Luck and prosperity Living
🇮🇷 IranFāl-gūshفالگوش
A Persian divination custom of listening to strangers' words for omensRite · Seeing and foretelling Historical
🇬🇷 GreeceAstrology and astronomy
Two disciplines that shared a history before splitting into science and divinationTradition · Seeing and foretelling · Power and authority Historical
🇮🇳 IndiaNaeviology
A divination method that reads the future from moles and scarsOracle · Seeing and foretelling Historical
🇪🇬 Egypt and 1 moreScyphomancy
Divination by reading signs in a cup of water or listening for voices within the glass.Oracle · Seeing and foretelling Historical
🇸🇪 SwedenÅrsgång
An archaic Swedish divination ritual performed on Christmas Eve to glimpse the coming year.Rite · Seeing and foretelling Historical
🇷🇺 Russia and 2 moreFavomancy
Divination by throwing beans and reading the patterns they form on the groundOracle · Seeing and foretelling · Luck and prosperity Historical
🇸🇾 SyriaMoleosophy
Divination by reading the shape and place of moles on the bodyOracle · Seeing and foretelling Historical
🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery
A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Augur: Unknown author, Public domain, source
- Hatsuyume: Takeuchi Seihō, Public domain, source
- Astrometeorology: Unknown author, CC BY 4.0, source
- Ognyena Maria: Unknown author, Public domain, source
- Śuri: Marie-Lan Nguyen, Public domain, source
- Astrology: Wilfredor, CC0, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Carromancy: Peter Becker, CC BY 2.0, source
- Tarocco Bolognese: Countakeshi, CC BY-SA 4.0, source
- Jiaobei: Jnzl's Public Domain Photos, CC BY 2.0, source
- Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
- Podomancy: Eyefive45, CC BY-SA 4.0, source
- Haruspicy: Lokilech, CC BY-SA 3.0, source
- Mother Shipton: Unknown author, Public domain, source
- Scrying: John William Waterhouse, Public domain, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Scrofa semilanuta: M.casanova, CC BY-SA 4.0, source
- Amabie: Unknown author, Public domain, source
- Chinese shamanism: No machine-readable author provided. +上帝+ assumed (based on copyright, CC BY-SA 3.0, source
- Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
- Fuji: Unknown author, CC BY 4.0, source
- Two of Coins: Augusto Rius in 1889 [1] for Heraclio Fournier, CC BY-SA 4.0, source
- Teraphim: Athanasius Kircher, Public domain, source
- Les Lavandières: Jean-Édouard Dargent, Public domain, source
- Astrology and astronomy: anonymous, Public domain, source
- Moleosophy: Unknown author, Public domain, source
- Ndau witchcraft and sorcery: Mycelium101, CC BY-SA 3.0, source