Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇮🇱 Israel and 2 moreLag BaOmerלַ״ג בָּעוֹמֶר
A Jewish holiday marking the end of a mourning period with bonfires and outdoor playTradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇯🇵 Japan and 3 moreObonお盆
A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 2 moreMenshen門神
Guardian figures pasted to doors in Chinese folk religion to protect homes from evil.Belief · Protection · Luck and prosperity Living
🇯🇵 Japan and 2 moreTanabataたなばた (七夕)
A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living
🇰🇷 South Korea and 1 moreDaeboreum대보름
A Korean lunar holiday marking the first full moon with nut-cracking and field firesTradition · Protection · Luck and prosperity Living
🇹🇭 ThailandSongkranสงกรานต์
The Thai solar New Year marked by water rituals and sand pagodasTradition · Cleansing and purification · Luck and prosperity Living
🇯🇵 JapanTorii鳥居
A traditional Japanese gate marking the boundary between the mundane and sacred spaces of Shinto shrines.Tradition · Speaking with spirits and the dead · Protection Living
🇱🇻 Latvia and 1 moreLatvian mythology
A collection of myths about gods, spirits, and the afterlife from the Baltic region.Tradition · Speaking with spirits and the dead · Power and authority Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇮🇳 IndiaKavu
Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা
A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreNavagrahaनवग्रह
A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha)
Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living
🇵🇬 Papua New GuineaKula ring
A ceremonial gift network in the Trobriand Islands that circulates shell valuables to build social status.Tradition · Power and authority Living
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇪🇬 EgyptSham Ennessimشم النسيم
An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United StatesHopi mythology
The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living
🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc
The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇨🇿 Czech RepublicCzech folklore
The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 2 moreSoul cake
A spiced cake given to soulers during Allhallowtide to remember the dead.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇪 Ireland and 5 moreTrick-or-treating
A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living
🇮🇹 Italy and 1 moreMedieval European magic
A broad category of ritual and natural practices in the Middle Ages, blending healing, divination, and religious belief.Tradition · Healing · Seeing and foretelling Historical
🇻🇺 VanuatuJohn Frum
A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living
🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие
A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living
🇫🇯 FijiFijian mythology
The traditional beliefs and stories of the indigenous people of FijiTradition · Speaking with spirits and the dead Living
🇧🇬 Bulgaria and 5 moreKukeriкукери
A costumed ritual in Bulgaria to chase away evil spirits and welcome springRite · Protection · Cursing and harm Living
🇨🇳 China and 4 moreSky burialབྱ་གཏོར་
A Tibetan funerary rite where human remains are offered to scavenging birdsRite · Speaking with spirits and the dead · Change and initiation Living
🇮🇸 Iceland and 2 moreYulejól
A Germanic midwinter festival merged with Christmas and revived by modern pagansTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United KingdomWassail
A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living
🇻🇺 Vanuatu and 3 moreKastom
A Melanesian term for traditional life, covering magic, law and ritualTradition · Speaking with spirits and the dead · Power and authority Living
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇯🇵 JapanKagura神楽
A Shinto ritual dance where performers embody deities to purify and welcome spiritsTradition · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived
🇲🇱 MaliDogon religion
The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living
🇰🇷 South Korea and 1 moreJangseung장승
Wooden or stone poles that guard Korean villages and temples from evil spiritsTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇸🇸 South Sudan and 1 moreDinka religion
The traditional animist and creator-based faith of the Dinka people of South SudanTradition · Protection · Healing Living
🇳🇿 New Zealand and 5 moreTapu
A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living
🇮🇩 IndonesiaNyepiᬜᬾᬧᬶ
A Balinese day of total silence, fasting, and self-reflection to mark the new year.Rite · Cleansing and purification · Speaking with spirits and the dead Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kavu: Ashwin.appus, CC BY-SA 4.0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Lag BaOmer: Yoninah, CC BY-SA 3.0, source
- Obon: Batholith, Public domain, source
- Menshen: Taiwankengo, CC BY-SA 3.0, source
- Tanabata: Laika ac, CC BY-SA 2.0, source
- Daeboreum: hojusaram, CC BY-SA 2.0, source
- Songkran: ผู้สร้างสรรค์ผลงาน/ส่งข้อมูลเก็บในคลังข้อมูลเสรีวิกิมีเดียคอมมอนส์ - เ, CC BY 3.0, source
- Torii: JordyMeow, CC BY-SA 3.0, source
- Latvian mythology: Dezidor, CC BY 3.0, source
- Pentagram: Tomruen, Attribution, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Durga Puja: Subhrajyoti07, CC BY-SA 4.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Kula ring: Bendeguz, Public domain, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Hopi mythology: Sailko, CC BY 3.0, source
- Folklore of Romania: TwoWings, CC BY-SA 3.0, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Czech folklore: Biser Todorov, CC BY-SA 4.0, source
- Soul cake: Samantha, CC BY 2.0, source
- Trick-or-treating: Toyah Anette B, Public domain, source
- Medieval European magic: Unknown author, Public domain, source
- Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
- John Frum: Tim Ross, CC BY 3.0, source
- Kukeri: Nenko Lazarov, CC BY 2.5, source
- Sky burial: FishOil at English Wikipedia, Public domain, source
- Yule: Robert Chambers, Public domain, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Wassail: Joss Smithson, CC BY-SA 2.0, source
- Kastom: Graham Crumb, CC BY-SA 3.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Kagura: Elstner Hilton, Public domain, source
- Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Dogon religion: Unknown author, CC BY 3.0, source
- Jangseung: Yoshiaki Sano, CC BY-SA 2.0, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Nyepi: Matt Croxson, Public domain, source