Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇲🇬 MadagascarMalagasy mythology
The oral traditions and ancestral beliefs of the Malagasy people in MadagascarTradition · Speaking with spirits and the dead · Protection Living
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇺🇸 United States and 1 moreMedicine wheel
Circular stone formations built by Indigenous peoples of North America for ceremony and astronomy.Tradition · Speaking with spirits and the dead · Power and authority Living
🇦🇺 AustraliaThe Dreaming
A worldview of ancestral creation and eternal law in Australian Aboriginal cultureTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇮🇳 India and 5 moreMandalaमण्डल
A sacred geometric design used in Indian religions for meditation and spiritual mapping.Tradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇯🇵 JapanHyakumonogatari Kaidankai百物語怪談会
An Edo period Japanese parlour game where ghost stories extinguish candles one by oneRite · Cursing and harm · Wonder and entertainment Historical
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇮🇳 India and 1 moreRangoliरंगोली
Floor art made with coloured powders and flowers to welcome guests and deitiesTradition · Protection · Luck and prosperity Living
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇮🇹 ItalyBefana
An Italian witch-like figure who delivers gifts on Epiphany EveFigure · Luck and prosperity · Wonder and entertainment Living
🇪🇬 Egypt and 1 moreAncient Egyptian religion
Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical
🇮🇳 India and 5 moreBindiबिंदी
A dot worn on the forehead to mark spiritual focus and cultural identityCharm · Protection · Power and authority Living
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇬🇷 Greece and 5 moreCrossroads (folklore)
A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇮🇪 Ireland and 4 moreFour-leaf clover
A rare plant mutation believed to bring good luck and used as a symbol of fortune.Charm · Luck and prosperity Living
🇬🇷 Greece and 5 moreVotive offering
Objects left in sacred places to honor a deity or fulfill a vow, never to be recovered.Tradition · Protection · Healing Living
🇮🇪 Ireland and 5 moreHoly well
A water source revered for healing and ritual across pagan and Christian traditionsTradition · Healing · Speaking with spirits and the dead Living
🇳🇬 NigeriaOsun-Osogbo Sacred GroveOsun-Osogbo
A sacred forest in Nigeria dedicated to the river goddess Osun, celebrated with an annual festival.Tradition · Speaking with spirits and the dead · Protection Living
🇨🇳 China and 5 moreQingming Festival清明节
A spring day for sweeping graves, feeding the dead and honouring ancestorsTradition · Speaking with spirits and the dead · Protection Living
🇷🇺 Russia and 4 moreFolk Orthodoxyнародное православие
A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition · Protection · Luck and prosperity Living
🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk
A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇺🇸 United StatesGhost DanceNanissaanah
A circular movement seeking spiritual renewal and reunion with ancestorsRite · Speaking with spirits and the dead · Change and initiation Living
🇮🇪 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living
🇨🇳 China and 2 moreDiyu地獄
The underworld realm of trial, atonement, and rebirth in Chinese mythologyBelief · Cleansing and purification · Change and initiation Living
🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་
An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living
🇹🇭 Thailand and 1 moreGhosts in Thai cultureผี (phi)
A wide range of spirits and ghosts found in Thai folklore and popular belief.Belief · Protection · Cursing and harm Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇺🇸 United StatesBloody Mary
A mirror ritual to summon a spirit that reveals the future or brings harmBelief · Seeing and foretelling · Cursing and harm Living
🇯🇵 JapanHatsuyume初夢
The first dream of the new year and its traditional omensBelief · Seeing and foretelling · Luck and prosperity Living
🇯🇵 JapanCurse of the Colonelカーネルサンダースの呪い
A Japanese sports superstition blaming a baseball team's losses on an offended fast-food mascot.Belief · Luck and prosperity Historical
🇺🇸 United StatesCurse of the Bambino
A sports superstition linking a long championship drought to a player saleBelief · Luck and prosperity Historical
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇹🇼 TaiwanKuai Kuai culture乖乖文化
A Taiwanese custom of placing obedient snacks on machines to ensure smooth operationBelief · Protection Living
🇭🇺 HungaryCurse of TuranTuráni átok
A Hungarian belief that a historic spell causes national misfortune and personal despairBelief · Cursing and harm Historical
🇦🇫 AfghanistanCurse of 39
A number feared in Afghanistan for its link to prostitution and shameBelief Living
🇺🇸 United States and 1 moreJinx
A curse or attribute believed to attract bad luckBelief · Cursing and harm Living
🇮🇳 IndiaMangala Dosha
A Hindu astrological belief that Mars causes marital trouble and the rituals used to address itBelief · Protection Living
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇯🇵 JapanAkisutozenekoあきすとぜねこ
A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical
🇧🇷 BrazilThe Hairy LegPerna cabeluda
A Brazilian urban legend of a detached leg that attacks people at nightFigure · Cursing and harm · Wonder and entertainment Historical
🇯🇵 JapanJapanese superstitions
Common beliefs in Japan about luck, numbers, and omens rooted in language and customBelief · Luck and prosperity · Protection Living
🇮🇹 Italy and 1 moreKollyra curse tablet
An ancient Greek tablet cursing a thief to suffocation until stolen goods are returned.Text · Protection · Cursing and harm Historical
🇺🇸 United States and 5 moreFriday the 13th
A Western superstition that a specific calendar alignment brings misfortuneBelief · Cursing and harm Living
🇨🇳 China and 1 moreFalun Gong法轮功
A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Hatsuyume: Takeuchi Seihō, Public domain, source
- Curse of the Colonel: Ogiyoshisan, CC BY-SA 3.0, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Curse of the Bambino: National Photo Company, Public domain, source
- Kuai Kuai culture: 總統府, CC BY 2.0, source
- Friday the 13th: Leonardo da Vinci, Public domain, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Falun Gong: longtrekhome, CC BY 3.0, source
- Curse of 39: Fahim1133, CC BY-SA 4.0, source
- Famadihana: Saveoursmile (Hery Zo Rakotondramanana), CC BY-SA 2.0, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Medicine wheel: U.S. Forest Service Photo, Public domain, source
- The Dreaming: September 1985, Public domain, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Mandala: Marion Golsteijn, CC BY-SA 3.0, source
- Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source
- Rangoli: SreeramKalyan, CC0, source
- St John's Eve: Jules Breton, Public domain, source
- Befana: El Ágora, Public domain, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Bindi: Vinay Sahay, CC BY-SA 4.0, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Spirit: Jastrow, Public domain, source
- Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Four-leaf clover: Phyzome under the GFDL., CC BY-SA 3.0, source
- Votive offering: Walter J. Pilsak, Waldsassen ( W.J.Pilsak at de.wikipedia ), CC BY-SA 3.0, source
- Holy well: The Speckled Bird, CC BY-SA 4.0, source
- Osun-Osogbo Sacred Grove: Cheeka 2.0, CC BY-SA 4.0, source
- Qingming Festival: Jacklee ., CC BY-SA 3.0, source
- Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- The Hairy Leg: Diógenes Montenegro, Public domain, source
- Ghost Dance: Unknown author, Public domain, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Diyu: ScribblingGeek, CC BY-SA 4.0, source
- Wind Horse: Clemensmarabu, CC BY-SA 3.0, source
- Ghosts in Thai culture: Heinrich Damm ( User:Hdamm , Hdamm at de.wikipedia.org ), CC BY 2.0, source