Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇯🇵 JapanHyakumonogatari Kaidankai百物語怪談会
An Edo period Japanese parlour game where ghost stories extinguish candles one by oneRite · Cursing and harm · Wonder and entertainment Historical
🇬🇧 United KingdomSt Mark's Eve
An English folk custom to witness omens of death and future marriage on the eve of a saint's feast dayRite · Seeing and foretelling · Cursing and harm Historical
🇪🇬 EgyptDjedḏd
An ancient Egyptian pillar symbol representing stability and resurrectionCharm · Protection · Power and authority Historical
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇮🇹 ItalyFortunaFortūna
The Roman goddess of luck and fate, shown with a wheel and a horn of plentyBeing · Luck and prosperity · Seeing and foretelling Historical
🇪🇬 Egypt and 1 moreAncient Egyptian religion
Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇪🇬 EgyptAncient Egyptian afterlife beliefs
A system of rituals and texts guiding the soul through the underworld to eternal rebirthTradition · Protection · Speaking with spirits and the dead Historical
🇮🇹 Italy and 1 moreMedieval European magic
A broad category of ritual and natural practices in the Middle Ages, blending healing, divination, and religious belief.Tradition · Healing · Seeing and foretelling Historical
🇧🇷 BrazilMacumba
A term for Afro-Brazilian spiritual practices, often carrying negative connotations of sorceryBelief · Healing · Luck and prosperity Historical
🇨🇳 China and 2 moreNaming taboo避諱
A cultural rule against speaking or writing the names of rulers and ancestors in East AsiaBelief · Protection Historical
🇯🇵 JapanCurse of the Colonelカーネルサンダースの呪い
A Japanese sports superstition blaming a baseball team's losses on an offended fast-food mascot.Belief · Luck and prosperity Historical
🇺🇸 United StatesCurse of the Bambino
A sports superstition linking a long championship drought to a player saleBelief · Luck and prosperity Historical
🇭🇺 HungaryCurse of TuranTuráni átok
A Hungarian belief that a historic spell causes national misfortune and personal despairBelief · Cursing and harm Historical
🇯🇵 JapanAkisutozenekoあきすとぜねこ
A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical
🇧🇷 BrazilThe Hairy LegPerna cabeluda
A Brazilian urban legend of a detached leg that attacks people at nightFigure · Cursing and harm · Wonder and entertainment Historical
🇮🇹 Italy and 1 moreKollyra curse tablet
An ancient Greek tablet cursing a thief to suffocation until stolen goods are returned.Text · Protection · Cursing and harm Historical
🇸🇮 Slovenia and 5 moreVesnaВесна
A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical
🇯🇵 Japan and 4 moreHousehold deity
A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇬🇷 GreeceGelloΓελλώ
A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical
🇯🇵 JapanSakabashira逆柱
A reversed wooden pillar in Japanese folk belief, said to cause misfortune or ward off disasterBelief · Protection · Cursing and harm Historical
🇯🇵 Japan and 1 moreChain letterFukou no Tegami
A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief · Luck and prosperity · Cursing and harm Historical
🇬🇧 United KingdomChained Oak
A Staffordshire oak bound in chains by a local legend of a curse and an earl.Belief · Cursing and harm Historical
🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage
Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical
🇺🇸 United StatesStamping
A childhood gesture believed to capture luck from specific animals or objectsBelief · Luck and prosperity Historical
🇬🇳 Guinea and 2 moreTaboo on rulers
Restrictions placed on kings and priests to manage fear and hostilityBelief · Protection Historical
🇺🇸 United StatesJewett City vampires
A 19th-century New England family's belief in undead plague and their violent response to it.Belief · Protection Historical
🇫🇷 FranceTempestarii
Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical
🇺🇸 United StatesCurse of Rocky Colavito
A baseball superstition linking a 1960 player trade to decades of team failureBelief · Luck and prosperity Historical
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇯🇵 JapanGoryō御霊
A Japanese belief in appeasing vengeful spirits through Shinto shrinesBelief · Protection · Speaking with spirits and the dead Historical
🇺🇸 United StatesNew England vampire panic
A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical
🇯🇵 JapanShiranui不知火
Atmospheric ghost lights of the Yatsushiro and Ariake Seas in JapanBelief · Wonder and entertainment · Luck and prosperity Historical
🇩🇪 Germany and 3 moreDrude
A Germanic nightmare spirit and the pentagram charm used to keep it outBeing · Cursing and harm · Protection Historical
🇳🇿 New Zealand and 4 moreFeather cloak
A garment of feathers worn by royalty and gods across cultures to signal rank or enable flightCharm · Power and authority · Wonder and entertainment Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Fortuna: Charles Samuel, CC BY-SA 4.0, source
- Curse of the Colonel: Ogiyoshisan, CC BY-SA 3.0, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Curse of the Bambino: National Photo Company, Public domain, source
- Ancient Egyptian afterlife beliefs: Hunefer, Public domain, source
- Medieval European magic: Unknown author, Public domain, source
- Naming taboo: Haruno Akiha, Public domain, source
- Djed: Anonymous ( Egypt ) Unknown author, Public domain, source
- Vesna: Viktor Vasnetsov, Public domain, source
- Gello: Filippino Lippi, Public domain, source
- Sakabashira: Unknown author, Public domain, source
- Feather cloak: Lusanaherandraton, CC BY-SA 4.0, source
- Drude: Ramessos, Public domain, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source
- Chain letter: Alpha, CC BY-SA 2.0, source
- Chained Oak: Gary Rogers, CC BY-SA 2.0, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- The Hairy Leg: Diógenes Montenegro, Public domain, source
- Goryō: Tsukioka Yoshitoshi (1839–1892), Public domain, source
- New England vampire panic: no credited author, Public domain, source