Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇳 India and 5 moreAstrology A divinatory practice that reads human fate through the positions of celestial bodies.Belief · Seeing and foretelling · Luck and prosperity Living

🇪🇬 Egypt and 3 moreAmulet A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living 🇸🇪 Sweden and 3 moreRunic magic The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living

🇮🇪 Ireland and 1 moreBeltaneBealtaine A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived

🇻🇺 Vanuatu and 5 moreKava culture A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇮🇳 IndiaPanchagavya A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living

🇯🇵 JapanKitsunebi狐火 Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical

🇪🇬 Egypt and 5 moreHamsaخمسة A palm-shaped amulet used across North Africa and the Middle East to ward off harm.Charm · Protection · Luck and prosperity Living

🇯🇵 JapanOmikujiおみくじ Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living

🇰🇷 South KoreaJesa제사 A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living

🇨🇳 China and 5 moreFeng shui風水 A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living

🇯🇵 JapanDaruma doll達磨 A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical 🇯🇵 JapanZashiki-warashi座敷童子 A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living

🇳🇬 Nigeria and 3 moreYemọjaYemoja A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living

🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living 🇧🇷 Brazil and 1 moreQuimbanda An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living

🇮🇳 India and 1 moreNavagrahaनवग्रह A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living

🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living

🇬🇷 Greece and 5 moreBay Laurelδάφνη An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living

🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living

🇮🇳 India and 5 moreKolamகோலம் A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living

🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical

🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living

🇲🇽 Mexico and 2 moreAluxaluxo'ob A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living 🇬🇧 United Kingdom and 1 moreKnocker A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical

🇵🇪 Peru and 5 morePachamama The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living

🇬🇧 United KingdomBrowniebrùnaidh A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary

🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living

🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living

🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living

🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living

🇮🇳 India and 1 moreDiyaदीया A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living

🇳🇬 Nigeria and 2 moreEshuÈṣù A Yoruba spirit of crossroads, messengers and the balance between joy and sorrowBeing · Speaking with spirits and the dead · Protection Living

🇷🇺 Russia and 5 moreSlavic religion The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived

🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram) A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living

🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical

🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living

🇧🇴 BoliviaThe Witches' MarketMercado de las Brujas A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition · Luck and prosperity · Protection Living

🇲🇽 Mexico and 3 moreFolk saint Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living

🇪🇬 EgyptSham Ennessimشم النسيم An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living

🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical

🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living

🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living

🇮🇳 IndiaKumkumकुङ्कुमम् A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living

🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living

🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa) An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living

🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Kolam: mckaysavage, CC BY 2.0, source
Guanyin: JL Cogburn, CC BY-SA 2.0, source
Daruma doll: Crisco 1492, Public domain, source
Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
Traditional Berber religion: Potymkin, CC BY-SA 4.0, source
Alp: Henry Fuseli, Public domain, source
Astrology: Wilfredor, CC0, source
Hamsa: Kritzolina, CC BY-SA 4.0, source
Navagraha: Kiran891, CC BY-SA 4.0, source
Omikuji: C121749n, Public domain, source
Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
Ancestor worship: Lyn Gateley, CC BY 2.0, source
Midsummer: Kora27, CC BY-SA 4.0, source
Alux: Gary Todd, CC0, source
Pachamama: Penarc, CC BY-SA 3.0, source
Brownie: Unknown author, CC BY-SA 2.5, source
Spodomancy: Tim1965, CC BY-SA 3.0, source
Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
Elegua: Sailko, CC BY 3.0, source
Diya: Suyash Dwivedi, CC BY-SA 4.0, source
Eshu: Sailko, CC BY 3.0, source
Slavic religion: Alphonse Mucha, Public domain, source
Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
Maximón: Sapfan (Jan Pesula), Public domain, source
Folk saint: Sergio Serrano, CC BY-SA 2.0, source
Sham Ennessim: Ikonact, CC BY-SA 3.0, source
Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
Odinani: Northcote Whitridge Thomas, Public domain, source
Ganesha: anonymous, Public domain, source
Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
Feng shui: Unknown author, Public domain, source
Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
Kitsunebi: Abasaa, Public domain, source
Kava culture: Jaejay77, CC BY-SA 4.0, source
Day of the Dead: RubeHM, CC BY-SA 4.0, source
The Witches' Market: Dan Lundberg, CC BY-SA 2.0, source