Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 5 moreAstrology
A divinatory practice that reads human fate through the positions of celestial bodies.Belief · Seeing and foretelling · Luck and prosperity Living
🇮🇳 IndiaPanchagavya
A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living
🇮🇪 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇺🇸 United States and 4 moreFortune-telling
A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇬🇷 Greece and 5 moreCrossroads (folklore)
A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇳🇬 Nigeria and 4 moreJuju
A West African spiritual belief system involving charms and ritualsTradition · Healing · Luck and prosperity Living
🇷🇺 Russia and 4 moreFolk Orthodoxyнародное православие
A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition · Protection · Luck and prosperity Living
🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk
A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreKolamகோலம்
A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living
🇮🇳 India and 1 moreNavagrahaनवग्रह
A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇮🇳 IndiaKumkumकुङ्कुमम्
A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇲🇽 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living
🇯🇵 JapanKitsunebi狐火
Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical
🇸🇪 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇲🇲 MyanmarBurmese folk religionNat Worship
Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living
🇺🇸 United States and 5 moreFriday the 13th
A Western superstition marking a specific calendar date as unlucky.Belief · Luck and prosperity Living
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇦🇺 Australia and 2 moreTheatrical superstitions
Beliefs and rituals among actors to avoid bad luck and ward off spiritsBelief · Protection · Luck and prosperity Living
🇮🇱 Israel and 4 moreChaiחי
A Hebrew word and symbol meaning 'alive', used as an amulet and in Jewish culture.Charm · Protection · Luck and prosperity Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇺🇸 United StatesBaseball superstition
Rituals and beliefs held by players and fans to influence game outcomesBelief · Luck and prosperity · Protection Living
🇮🇹 ItalyIn bocca al lupo
An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief · Luck and prosperity Living
🇮🇳 IndiaSuperstitions in Sikh societies
Folk beliefs and rituals observed by some Sikhs despite theological prohibitions.Belief · Luck and prosperity Living
🇦🇺 Australia and 3 moreNelson (cricket)
A cricket superstition about the score 111 and the leg-raising ritual to ward it offBelief · Luck and prosperity Living
🇮🇳 IndiaSuperstition in India
Common beliefs and rituals across India that influence daily life and major eventsBelief · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kolam: mckaysavage, CC BY 2.0, source
- Numerology: Pietro Bongo, Public domain, source
- Astrology: Wilfredor, CC0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Friday the 13th: Leonardo da Vinci, Public domain, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Baseball superstition: Johnmaxmena2, CC BY 4.0, source
- Kitsunebi: Abasaa, Public domain, source
- Santa Muerte: Not home, Public domain, source
- Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Nelson (cricket): Lemuel Francis Abbott, Public domain, source
- Superstition in India: Ji-Elle, CC BY-SA 4.0, source
- Chai: BASWIM, CC BY 3.0, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Superstitions in Sikh societies: jjron, CC BY-SA 3.0, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source
- Juju: ILN Staff, after special artist correspondent Mr Harries F.R.G.S., Public domain, source
- Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source