Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical

🇸🇳 Senegal and 5 morePentagramπεντάγραμμον A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living 🇨🇳 China and 3 moreZi Wei Dou Shu紫微斗數 A Chinese natal astrology system mapping stars across twelve life palacesTradition · Seeing and foretelling Living 🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living

🇪🇸 SpainFolklore of Spain The oral traditions, legends, and folktales of the Iberian PeninsulaTradition · Wonder and entertainment Living

🇬🇧 United KingdomCornish mythology The folk tales and legends of Cornwall, shared with Brittany and Wales.Tradition · Wonder and entertainment Historical

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical

🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living

🇩🇪 Germany and 5 moreWild Hunt A spectral chase across Europe led by a mythic figure and ghostly riders.Belief · Cursing and harm Historical

🇮🇪 Ireland and 4 moreWinter solstice The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living

🇬🇧 United Kingdom and 7 moreSaint Andrew's Day A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living

🇫🇷 France and 3 moreWitches' Sabbath A legendary gathering of witches described in early modern trial records and folkloreBelief · Cursing and harm Historical

🇬🇧 United Kingdom and 3 moreJack A trickster hero from English folklore who outwits giants and oppressorsFigure · Cursing and harm · Luck and prosperity Living

🇬🇧 United KingdomBeltane Fire Festival A modern Edinburgh performance celebrating the start of summer with fire and danceRite · Wonder and entertainment · Power and authority Living

🇯🇵 JapanKitsunebi狐火 Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical 🇮🇪 IrelandBodach A Gaelic trickster figure used to frighten children and warn of deathFigure · Cursing and harm · Seeing and foretelling Historical

🇮🇳 India and 2 morePlanets in astrology Seven celestial bodies used to map human character and destinyBelief · Power and authority · Luck and prosperity Living

🇬🇧 United KingdomCeridwenCerridwen A Welsh enchantress and modern goddess of poetic inspiration and transformation.Being · Change and initiation Revived

🇮🇹 Italy and 5 moreSator Square A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical

🇬🇧 United Kingdom and 2 moreDaniel Dunglas Home A Scottish physical medium known for levitation and spirit communication during the Victorian era.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical 🇮🇸 IcelandGaldrabók An Icelandic grimoire of spells and staves from around 1600Text · Protection · Cursing and harm Historical

🇮🇳 India and 3 moreSpirit An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living

🇲🇽 Mexico and 5 morePersonifications of death Figures from many cultures that embody the end of life and guide soulsFigure · Speaking with spirits and the dead Living 🇰🇷 South Korea and 1 moreFan death선풍기 사망설 A South Korean urban legend that running a fan in a sealed room causes fatal suffocationBelief Fading

🇺🇸 United StatesCurse of Tippecanoe An urban legend linking US presidential deaths to election years ending in zero.Belief · Cursing and harm Fading

🇫🇮 Finland and 1 moreSampo A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical

🇷🇺 RussiaBlack magic Magic used for evil or selfish purposes, and the beliefs surrounding itBelief · Cursing and harm Historical

🇳🇱 Netherlands and 3 morePig-faced women A European legend of a woman with the face of a pig, and the charms used to break her curseFigure · Change and initiation Historical

🇷🇸 Serbia and 5 moreZduhaćздухаћ A South Slavic belief in men who fight storms and hail to protect their cropsBeing · Protection · Cursing and harm Historical 🇧🇷 Brazil and 1 moreSaciSaci-pererê A one-legged prankster of Brazilian folklore who hides in dust devils and wears a magic red cap.Figure · Luck and prosperity · Cursing and harm Living

🇨🇳 China and 4 moreFuji扶乩 Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living 🇹🇹 Trinidad and Tobago and 5 moreSoucouyant A shape-shifting vampire spirit of Caribbean folklore that sheds its skin to fly as a fireballBeing · Cursing and harm Living

🇮🇳 IndiaAstrometeorology A historical belief that celestial positions forecast weather and climateBelief · Seeing and foretelling Historical 🇮🇪 Ireland and 5 moreSeventh son of a seventh son A folklore belief that birth order grants supernatural healing or cursed powersBelief · Healing · Cursing and harm Historical

🇷🇺 Russia and 1 moreUnclean forceнечисть A Slavic term for evil spirits and the undead that inhabit the natural worldBelief · Cursing and harm Historical

🇨🇳 China and 2 moreCoin-sword辟邪劍 (bì xié jiàn) A Chinese numismatic talisman made of cash coins strung on a rod to ward off evil spiritsCharm · Protection Living

🇧🇷 BrazilThe Hairy LegPerna cabeluda A Brazilian urban legend of a detached leg that attacks people at nightFigure · Cursing and harm · Wonder and entertainment Historical

🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical

🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical 🇬🇧 United KingdomWirry-cow A Scottish folk figure representing a frightening object or spiritBeing · Cursing and harm Historical 🇬🇧 United KingdomMadam Pigott A White Lady ghost of Shropshire who haunts roads and rides on horsesBeing Historical 🇮🇹 Italy and 1 moreShamanism in Europe Scholarly theories on shamanic elements in European folk beliefs and witch trialsTradition · Protection · Cursing and harm Historical

🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián) Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical

🇺🇸 United States and 1 moreNew Thought A spiritual philosophy linking mental states to physical health and prosperityTradition · Healing · Luck and prosperity Living

🇨🇭 Switzerland and 2 moreOrder of the Solar TempleOrdre du Temple solaire A neo-Templar new religious movement responsible for mass deaths in the 1990s.Tradition · Cursing and harm Historical

🇷🇺 Russia and 3 moreChortчёрт A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical

🇮🇷 Iran and 1 moreDerafsh Kavianiدرفش کاویانی A legendary royal standard of pre-Islamic Iran, later adopted as a symbol of national identity.Charm · Power and authority · Luck and prosperity Historical

🇷🇴 Romania and 2 moreStrixστρίξ A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Sampo: Väinö Blomstedt, Public domain, source
Vault protector coin: 风之清扬, CC BY-SA 3.0, source
Pig-faced women: DubhEire, CC0, source
Zduhać: Bidgee, CC BY-SA 3.0, source
Black magic: https://www.flickr.com/photos/eliogarcia/ (nick in flickr:creo que soy, CC BY 2.0, source
Astrometeorology: Unknown author, CC BY 4.0, source
Order of the Solar Temple: George Stock derivative work: thumperward ( talk ), Public domain, source
Witch-cult hypothesis: Francisco Goya, Public domain, source
Astrology: Wilfredor, CC0, source
Curse of Tippecanoe: Albert Gallatin Hoit, Public domain, source
Unclean force: Unknown author, Public domain, source
Tsukumogami: Unknown author, Public domain, source
Pentagram: Tomruen, Attribution, source
Folklore of Spain: Mikipons, CC BY-SA 4.0, source
Cornish mythology: waterborough, Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
Wild Hunt: Peter Nicolai Arbo, Public domain, source
Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
Jack: Internet Archive Book Images, No restrictions, source
Beltane Fire Festival: Stefan Schäfer, Lich, CC BY-SA 3.0, source
Kitsunebi: Abasaa, Public domain, source
Planets in astrology: Jan van Loon, Public domain, source
Sator Square: M Disdero, CC BY-SA 3.0, source
Daniel Dunglas Home: Nadar, Public domain, source
Personifications of death: No machine-readable author provided. Kirtap assumed (based on copyrigh, CC BY 2.5, source
Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
New Thought: Nyttend, Public domain, source
Derafsh Kaviani: CNG Coins, CC BY-SA 3.0, source
Strix: Prosthetic Head, CC BY-SA 4.0, source
Coin-sword: Etnografiska museet, CC BY 2.5, source
Fuji: Unknown author, CC BY 4.0, source
Chort: Unknown author, Public domain, source
Ceridwen: Chris Denny, CC BY-SA 2.0, source
Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
Spirit: Jastrow, Public domain, source
The Hairy Leg: Diógenes Montenegro, Public domain, source