News
Witch-huntsHeading to Salem this October? 5 spots with true ghost storiesWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsWitch-huntsSpooky Day Trips in Connecticut: Witchy History for HalloweenCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going DigitalWitch-huntsHeading to Salem this October? 5 spots with true ghost storiesWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsWitch-huntsSpooky Day Trips in Connecticut: Witchy History for HalloweenCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going Digital

Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇷🇺 Russia and 4 moreLady MiddayPoludnitsa A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical 🇮🇶 Iraq and 5 moreGrimoire A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical 🇮🇹 Italy and 5 moreSator Square A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical 🇷🇴 Romania and 5 moreVampire folklore Global legends of blood-drinking spirits and undead revenantsBelief · Cursing and harm · Protection Historical 🇬🇧 United Kingdom and 3 moreJet A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical 🇪🇬 Egypt and 5 moreTalisman An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical 🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical 🇬🇧 United Kingdom and 1 moreChurch grim A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being · Protection Historical 🇮🇸 IcelandGaldrabók An Icelandic grimoire of spells and staves from around 1600Text · Protection · Cursing and harm Historical 🇷🇸 Serbia and 5 moreZduhaćздухаћ A South Slavic belief in men who fight storms and hail to protect their cropsBeing · Protection · Cursing and harm Historical 🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical 🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián) Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical 🇮🇹 Italy and 1 moreShamanism in Europe Scholarly theories on shamanic elements in European folk beliefs and witch trialsTradition · Protection · Cursing and harm Historical 🇪🇬 Egypt and 2 moreAbyzou A female demon of envy who targets newborns and pregnant women in late antique magic.Being · Cursing and harm · Protection Historical 🇬🇷 GreeceGelloΓελλώ A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical 🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical 🇮🇶 Iraq and 1 moreAramaic Uruk incantation A Seleucid-era magical tablet written in Aramaic using cuneiform signsText · Cursing and harm · Protection Historical 🇬🇧 United KingdomLazy Laurence A mischievous English pixie who makes orchard workers lazy and gives them indigestionBeing · Protection · Cursing and harm Historical 🇻🇳 VietnamNghêNghê (猊) A mythical guardian creature in Vietnamese architecture and art, blending lion and dog traitsFigure · Protection Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.