Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇯🇵 JapanHyakumonogatari Kaidankai百物語怪談会 An Edo period Japanese parlour game where ghost stories extinguish candles one by oneRite · Cursing and harm · Wonder and entertainment Historical

🇺🇸 United States and 7 moreSatanic panic A moral panic over unsubstantiated claims of Satanic cults abusing children in the late twentieth centuryBelief · Cursing and harm Historical

🇩🇪 Germany and 1 moreWill-o'-the-wisp A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical

🇸🇦 Saudi Arabia and 5 moreWitch hunt A campaign to find and punish people accused of using magic for harmBelief · Cursing and harm Historical

🇷🇺 Russia and 4 moreLady MiddayPoludnitsa A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical

🇮🇹 ItalyWitches of Benevento A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇷🇴 Romania and 5 moreVampire folklore Global legends of blood-drinking spirits and undead revenantsBelief · Cursing and harm · Protection Historical

🇪🇬 EgyptCurse of the pharaohs A belief that disturbing ancient Egyptian tombs brings illness or death to the living.Belief · Cursing and harm Historical 🇬🇧 United KingdomBlack Shuck A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical 🇨🇳 ChinaGu蛊 A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical

🇩🇪 Germany and 5 moreWild Hunt A spectral chase across Europe led by a mythic figure and ghostly riders.Belief · Cursing and harm Historical

🇫🇷 France and 3 moreWitches' Sabbath A legendary gathering of witches described in early modern trial records and folkloreBelief · Cursing and harm Historical 🇬🇧 United KingdomSt Mark's Eve An English folk custom to witness omens of death and future marriage on the eve of a saint's feast dayRite · Seeing and foretelling · Cursing and harm Historical

🇷🇺 RussiaBlack magic Magic used for evil or selfish purposes, and the beliefs surrounding itBelief · Cursing and harm Historical

🇮🇹 Italy and 5 moreEuropean witchcraft Historical beliefs in harmful magic and the resulting trials across EuropeBelief · Cursing and harm · Protection Historical 🇭🇺 HungaryCurse of TuranTuráni átok A Hungarian belief that a historic spell causes national misfortune and personal despairBelief · Cursing and harm Historical 🇮🇪 Ireland and 5 moreSeventh son of a seventh son A folklore belief that birth order grants supernatural healing or cursed powersBelief · Healing · Cursing and harm Historical

🇷🇺 Russia and 1 moreUnclean forceнечисть A Slavic term for evil spirits and the undead that inhabit the natural worldBelief · Cursing and harm Historical

🇧🇷 BrazilThe Hairy LegPerna cabeluda A Brazilian urban legend of a detached leg that attacks people at nightFigure · Cursing and harm · Wonder and entertainment Historical

🇬🇷 GreeceWitchcraft in ancient Greece and Rome Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical 🇯🇵 JapanTanukitsuki狸憑き (たぬきつき) A Japanese folk belief where a tanuki spirit possesses a human, causing illness and strange behavior.Belief · Cursing and harm Historical

🇷🇴 Romania and 2 moreStrixστρίξ A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical 🇷🇺 Russia and 4 moreFiery serpentsогненный змей A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical

🇬🇷 GreeceGelloΓελλώ A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical

🇫🇷 France and 1 moreDusios A Gaulish spirit type later classified as an incubus demon by early Christian writersBeing · Cursing and harm · Power and authority Historical

🇯🇵 JapanSakabashira逆柱 A reversed wooden pillar in Japanese folk belief, said to cause misfortune or ward off disasterBelief · Protection · Cursing and harm Historical

🇯🇵 JapanKamikiri髪切り A Japanese yōkai blamed for the sudden disappearance of human hairBeing · Cursing and harm Historical 🇺🇿 Uzbekistan and 3 moreCurse of TimurПроклятие Тамерлана A rumor that disturbing the conqueror's tomb brings invasion and calamity.Belief · Cursing and harm Historical 🇺🇸 United States and 1 moreBaskerville effect A theory that superstition about unlucky numbers causes heart attacks through stressBelief · Cursing and harm Historical 🇿🇦 South AfricaTagati A South African English term for a harmful wizard or poisoner, from Zulu roots.Belief · Cursing and harm Historical 🇬🇧 United KingdomLantern man A ghost light of the English fens said to lure victims into the marshesBelief · Cursing and harm Historical 🇨🇳 ChinaChinese sorcery scares A series of moral panics in Imperial China driven by fears of magical harm and hair cuttingBelief · Cursing and harm · Power and authority Historical 🇫🇷 FranceTempestarii Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical

🇺🇸 United StatesBelled buzzard A folklore omen of disaster, depicted as a vulture wearing a bellBelief · Cursing and harm Historical

🇩🇪 Germany and 3 moreDrude A Germanic nightmare spirit and the pentagram charm used to keep it outBeing · Cursing and harm · Protection Historical 🇯🇵 JapanAyakashi妖 Water spirits and ghost lights in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical 🇫🇷 FranceMagonia A cloud realm of aerial sailors blamed for hail and stolen grain in medieval EuropeBelief · Cursing and harm · Luck and prosperity Historical

🇯🇵 Japan and 1 moreChain letterFukou no Tegami A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief · Luck and prosperity · Cursing and harm Historical

🇬🇧 United KingdomChained Oak A Staffordshire oak bound in chains by a local legend of a curse and an earl.Belief · Cursing and harm Historical 🇬🇷 Greece and 1 moreMaternal impression A discredited theory that a mother's shock or thoughts can mark her unborn childBelief · Cursing and harm Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Black magic: https://www.flickr.com/photos/eliogarcia/ (nick in flickr:creo que soy, CC BY 2.0, source
Witch-cult hypothesis: Francisco Goya, Public domain, source
Curse of the pharaohs: Jerzy Strzelecki, CC BY-SA 3.0, source
European witchcraft: Unknown author, CC BY 4.0, source
Unclean force: Unknown author, Public domain, source
Jiangshi: Dick Thomas Johnson, CC BY 2.0, source
Wild Hunt: Peter Nicolai Arbo, Public domain, source
Strix: Prosthetic Head, CC BY-SA 4.0, source
Gello: Filippino Lippi, Public domain, source
Dusios: Eric Hunt, CC BY-SA 2.5, source
Sakabashira: Unknown author, Public domain, source
Belled buzzard: Saturday Evening Post Irvin Cobb Douglas Durr, Public domain, source
Drude: Ramessos, Public domain, source
Lady Midday: Віщун, CC BY-SA 4.0, source
Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source
Chain letter: Alpha, CC BY-SA 2.0, source
Chained Oak: Gary Rogers, CC BY-SA 2.0, source
Witch hunt: Johann Jakob Wick, Public domain, source
Will-o'-the-wisp: Hermann Hendrich, Public domain, source
Kamikiri: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Satanic panic: Hartmann Schedel (1440-1514), Public domain, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
The Hairy Leg: Diógenes Montenegro, Public domain, source
Witches of Benevento: Guglielmo della Porta, CC0, source