Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 3 moreKastom
A Melanesian term for traditional life, covering magic, law and ritualTradition · Speaking with spirits and the dead · Power and authority Living
🇲🇦 Morocco and 5 moreWild rueاسپند
A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living
🇲🇱 MaliDogon religion
The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living
🇰🇷 South Korea and 1 moreJangseung장승
Wooden or stone poles that guard Korean villages and temples from evil spiritsTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇸🇸 South Sudan and 1 moreDinka religion
The traditional animist and creator-based faith of the Dinka people of South SudanTradition · Protection · Healing Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇮🇳 IndiaSanamahismꯁꯅꯥꯃꯍꯤ ꯂꯥꯏꯅꯤꯡ
The polytheistic ethnic religion of the Meitei people of Manipur, IndiaTradition · Protection · Speaking with spirits and the dead Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇹🇹 Trinidad and Tobago and 4 moreTrinidad Orisha
A syncretic Afro-Caribbean faith blending Yoruba spirit work with Christian and other traditions in Trinidad.Tradition · Speaking with spirits and the dead · Healing Living
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇪🇬 EgyptPlummet amulet
An Ancient Egyptian charm shaped like a plumb bob to ensure balance in the afterlifeCharm Historical
🇫🇷 FranceCurse of Vibia
A damaged Oscan lead tablet invoking underworld forces against a named man and his kinCharm · Cursing and harm Historical
🇮🇶 Iraq and 1 moreTawûsî Melekتاوسی مەلەک
The central angel of Yazidism, known as the Peacock Angel and leader of the Seven Mysteries.Being · Power and authority · Speaking with spirits and the dead Living
🇬🇷 Greece and 4 moreTutelary deity
A guardian spirit or god assigned to protect a specific place, person, or group.Being · Protection Living
🇯🇵 Japan and 4 moreHousehold deity
A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇰🇷 South KoreaSuunism수운교
A Korean ethnic religion focused on the Great Jade Emperor of Heaven and spiritual reconnection.Tradition · Speaking with spirits and the dead · Change and initiation Living
🇨🇳 ChinaPixiu貔貅
A winged lion-like creature from Chinese lore that guards wealth and wards off evil spirits.Being · Protection · Luck and prosperity Living
🇩🇴 Dominican Republic and 5 moreZemi
A Taíno deity or ancestral spirit housed in a carved object used for worship and protectionBeing · Protection · Healing Historical
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ
An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanYosuzume夜雀
A Japanese mountain spirit that appears as a bird or butterfly and signals the presence of wolves.Being · Cursing and harm · Protection Historical
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇱 Israel and 2 moreReligious restrictions on the consumption of pork
A dietary rule found in several faiths that bars people from eating pig meat.Belief · Cleansing and purification Living
🇪🇬 EgyptWadj amulet
A papyrus-shaped charm for eternal youth in the afterlifeCharm · Healing · Luck and prosperity Historical
🇿🇦 South Africa and 1 moreSacred caves of the Basotho
Cave networks in South Africa and Lesotho used by the Basotho for ancestral rituals and healingTradition · Healing · Protection Living
🇩🇿 AlgeriaWezeeaوَزِيعَة
A Kabyle custom of communal slaughter and meat sharing for social solidarityRite · Speaking with spirits and the dead · Luck and prosperity Living
🇳🇬 Nigeria and 5 moreWitchcraft accusations against children in Africa
Violent persecution of children blamed for misfortune across Sub-Saharan Africa and beyondBelief · Cursing and harm Living
🇳🇵 Nepal and 1 moreKiratism
The indigenous animist and shamanic religion of the Kirati peoples in Nepal and IndiaTradition · Protection · Speaking with spirits and the dead Living
🇮🇩 IndonesiaMarapu
Ancestral religion of Sumba and Flores in IndonesiaTradition · Speaking with spirits and the dead · Protection Living
🇵🇬 Papua New GuineaBaloma
Spirits of departed kin who, Trobrianders hold, place each new child in the wombBeing · Love and attraction Living
🇨🇳 ChinaShi尸
A living descendant who sat in place of a dead ancestor during ancient Chinese ritualsRite · Speaking with spirits and the dead · Luck and prosperity Historical
🇮🇳 India and 1 moreFolk practices in Punjab
Indigenous beliefs and rituals of the Punjabi people across India and PakistanTradition · Protection · Healing Living
🇿🇼 ZimbabweMhande
A Shona song and dance performance tied to rain rituals and ancestral communicationIllusion · Speaking with spirits and the dead · Luck and prosperity Living
🇳🇿 New Zealand and 1 moreManaia
A composite guardian spirit in Māori art and beliefBeing · Protection · Speaking with spirits and the dead Living
🇭🇹 HaitiChristian-Vodou
The blending of Haitian Vodou and Roman Catholicism into a single spiritual practiceTradition · Speaking with spirits and the dead · Protection Living
🇪🇬 EgyptMenatmnj.t
A beaded necklace and rattle linked to Hathor for protection and luck in ancient EgyptCharm · Protection · Luck and prosperity Historical
🇬🇭 GhanaWitch camp
Settlements in Ghana where women accused of witchcraft seek refuge from violence and persecution.Tradition · Protection Historical
🇲🇬 MadagascarFady
Malagasy cultural taboos regulating daily life and ancestor relationsBelief · Protection · Speaking with spirits and the dead Living
🇳🇿 New Zealand and 4 moreFeather cloak
A garment of feathers worn by royalty and gods across cultures to signal rank or enable flightCharm · Power and authority · Wonder and entertainment Historical
🇯🇵 JapanMagatama勾玉
A curved Japanese bead used as jewelry, status symbol, and sacred object in Shinto.Charm · Power and authority · Speaking with spirits and the dead Living
🇬🇦 Gabon and 2 moreMbulu Ngulu
Wood and metal figures guarding ancestor relics in GabonCharm · Protection · Speaking with spirits and the dead Historical
🇺🇸 United StatesGhost shirt
A sacred garment of the Ghost Dance believed to protect the wearer from bulletsCharm · Protection Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sanamahism: Kayia N, CC BY-SA 4.0, source
- Curse of Vibia: Franz Bücheler, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Quviasukvik: Jodie Wilson, CC BY 2.0, source
- Egungun: Ìṣẹ̀ṣeAssembly, CC BY-SA 4.0, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Kastom: Graham Crumb, CC BY-SA 3.0, source
- Wild rue: Yuriy75, CC BY-SA 3.0, source
- Dogon religion: Unknown author, CC BY 3.0, source
- Jangseung: Yoshiaki Sano, CC BY-SA 2.0, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Tawûsî Melek: Bernd Schwabe in Hannover, CC BY 3.0, source
- Kiratism: TheDreamSky ( talk ), CC BY 3.0, source
- Marapu: Unknown author, CC BY-SA 3.0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Pixiu: N509FZ, CC BY-SA 4.0, source
- Manaia: Sarang, Public domain, source
- Menat: Anagoria, CC BY 3.0, source
- Witch camp: Hasslaebetch, CC BY-SA 4.0, source
- Feather cloak: Lusanaherandraton, CC BY-SA 4.0, source
- Magatama: Kakidai, CC BY-SA 3.0, source
- Zemi: Unknown author, CC0, source
- Lock of hair: Unknown author, CC0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Spirit: Jastrow, Public domain, source
- Ghost shirt: Wolfgang Sauber, CC BY-SA 3.0, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Religious restrictions on the consumption of pork: Unknown author, Public domain, source
- Fady: Robin Taylor, CC BY 2.0, source
- Mbulu Ngulu: Sailko, CC BY 3.0, source
- Shi: Jason Zou, Public domain, source
- Plummet amulet: The Art Institute of Chicago, CC0, source
- Sacred caves of the Basotho: JMK, CC BY-SA 3.0, source
- Folk practices in Punjab: Veer jindal, CC BY-SA 3.0, source