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Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་ An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living 🇬🇹 Guatemala and 1 moreMaya calendar A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition · Seeing and foretelling · Luck and prosperity Living 🇵🇪 Peru and 1 moreSupay An Andean spirit of the underworld who balances life and death forcesBeing · Cursing and harm · Protection Historical 🇲🇬 MadagascarFamadihana A Malagasy ritual to rewrap ancestors and celebrate their return to the spirit worldRite · Speaking with spirits and the dead · Luck and prosperity Fading 🇳🇿 New ZealandKarakia Māori recitations used for spiritual guidance, protection, and formal greetingsTradition · Protection · Speaking with spirits and the dead Living 🇧🇴 Bolivia and 1 moreEkekoIqiqu An Andean deity of abundance and prosperity, central to the Alasitas festival.Being · Luck and prosperity · Power and authority Living 🇵🇪 Peru and 5 morePalo Santo Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living 🇺🇸 United States and 1 moreOjibwe religion The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living 🇮🇳 India and 5 moreCowrie A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living 🇸🇳 Senegal and 5 moreAncestor veneration Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living 🇵🇪 Peru and 1 moreApu Sacred mountain spirits in Andean tradition that protect communities and control natural resourcesBeing · Protection · Healing Living 🇯🇵 Japan and 1 moreAinu religion The animist spiritual beliefs and ritual practices of the Ainu people of Japan and RussiaTradition · Protection · Speaking with spirits and the dead Living 🇬🇷 Greece and 5 moreCrossroads (folklore) A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living 🇲🇽 MexicoAztec religion The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical 🇰🇷 South Korea and 1 moreChuseok추석 (Chuseok), 한가위 (Hangawi) A Korean autumn harvest festival marked by ancestral rites and feasting on the full moon.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living 🇧🇴 BoliviaThe Witches' MarketMercado de las Brujas A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition · Luck and prosperity · Protection Living 🇳🇴 NorwaySami religion The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical 🇺🇸 United States and 2 moreLouisiana Voodoo An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical 🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living 🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇲🇳 Mongolia and 1 moreTsagaan SarЦагаан сар A Mongol lunisolar new year marked by white clothes and dairy feastsTradition · Luck and prosperity · Speaking with spirits and the dead Living 🇪🇬 EgyptScarab A carved beetle amulet and seal used in ancient Egypt for protection, identity, and ritual.Charm · Protection · Luck and prosperity Historical 🇮🇷 Iran and 5 moreTurquoise An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living 🇲🇳 Mongolia and 1 moreOvooовоо A stone or branch cairn used as a shrine and boundary marker in Mongolic folk practice.Tradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living 🇮🇪 Ireland and 1 moreSamhain A Gaelic festival marking the end of harvest and the start of winter, observed on November 1st.Tradition · Protection · Speaking with spirits and the dead Living 🇲🇽 Mexico and 2 moreAluxaluxo'ob A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living 🇵🇪 Peru and 5 morePachamama The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living 🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living 🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living 🇲🇽 Mexico and 3 moreFolk saint Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living 🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇻🇺 VanuatuJohn Frum A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living 🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living 🇲🇱 MaliDogon religion The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living 🇻🇺 Vanuatu and 5 moreKava culture A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇸🇸 South Sudan and 1 moreDinka religion The traditional animist and creator-based faith of the Dinka people of South SudanTradition · Protection · Healing Living 🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇵🇪 Peru and 1 moreQuyllurit'iQoyllur Rit'i A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition · Protection · Healing Living 🇨🇱 Chile and 1 moreMapuche religion The traditional spiritual practice of the Mapuche people of Chile and ArgentinaTradition · Protection · Healing Living 🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living 🇪🇬 Egypt and 5 moreAmulet A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living 🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢 Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical 🇨🇳 ChinaBenzhuism本主教 The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living 🇨🇳 ChinaPixiu貔貅 A winged lion-like creature from Chinese lore that guards wealth and wards off evil spirits.Being · Protection · Luck and prosperity Living 🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living 🇷🇺 RussiaYhyakhЫһыах A summer solstice festival of the Sakha people marking the new year and nature's returnTradition · Luck and prosperity · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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