Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇮🇱 Israel and 5 moreTetragrammatonיהוה
The four-letter name of God in the Hebrew Bible, written as YHWH.Belief · Speaking with spirits and the dead Living
🇨🇳 China and 1 moreBagua八卦
A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living
🇨🇳 China and 3 moreQi氣 / 气
A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇺🇸 United StatesBloody Mary
A mirror ritual to summon a spirit that reveals the future or brings harmBelief · Seeing and foretelling · Cursing and harm Living
🇷🇺 Russia and 1 moreUnclean forceнечисть
A Slavic term for evil spirits and the undead that inhabit the natural worldBelief · Cursing and harm Historical
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇯🇵 JapanAkisutozenekoあきすとぜねこ
A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical
🇨🇳 China and 1 moreFalun Gong法轮功
A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living
🇮🇷 Iran and 2 moreSuperstitions in Muslim societies
Beliefs in supernatural forces and charms found across the Islamic worldTradition · Protection · Healing Living
🇺🇸 United States and 3 more11:11
A clock time believed to signal spiritual alignment or synchronicity in numerology and New Age thoughtBelief · Wonder and entertainment · Power and authority Living
🇮🇳 IndiaSuperstitions in Sikh societies
Folk beliefs and rituals observed by some Sikhs despite theological prohibitions.Belief · Luck and prosperity Living
🇵🇭 Philippines and 3 moreMy Way killings
Fatal disputes in the Philippines sparked by singing Frank Sinatra's song at karaoke barsBelief · Cursing and harm Historical
🇲🇬 MadagascarFady
Malagasy cultural taboos regulating daily life and ancestor relationsBelief · Protection · Speaking with spirits and the dead Living
🇮🇶 Iraq and 3 moreUmayyad tradition of cursing Ali
A state policy to denounce Ali during communal prayers under the Umayyad CaliphateRite · Cursing and harm · Binding and oaths Historical
🇮🇳 IndiaShamanism in Ayyavazhi
A divination practice within the Hindu denomination of Ayyavazhi in South India.Rite · Seeing and foretelling · Speaking with spirits and the dead Living
🇯🇵 JapanJanjanbiじゃんじゃん火
Atmospheric ghost lights from Nara Prefecture, said to be the spirits of lovers or a wronged commander.Belief Historical
🇺🇸 United States and 5 moreVanishing hitchhiker
An urban legend where a motorist picks up a passenger who vanishes, often leaving behind proof of their death.Belief · Seeing and foretelling · Wonder and entertainment Living
🇮🇹 ItalyIn bocca al lupo
An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief · Luck and prosperity Living
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
🇮🇱 IsraelShekhinahשְׁכִינָה
The divine presence of God dwelling among people in Jewish and Islamic thoughtBelief · Speaking with spirits and the dead · Power and authority Living
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇮🇳 India and 3 moreAstral projection
An intentional out-of-body experience where consciousness travels through the astral planeTradition · Speaking with spirits and the dead · Change and initiation Living
🇮🇳 IndiaUchchhishtaउच्छिष्ट
A Hindu concept of ritual impurity linked to saliva and food remnantsBelief · Cleansing and purification Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Astral projection: Hereward Carrington, Sylvan Muldoon., Public domain, source
- Tetragrammaton: Lakisletter.gif : derivative work: Filii Henoch ( talk ), Public domain, source
- Astrology: Wilfredor, CC0, source
- Kuai Kuai culture: 總統府, CC BY 2.0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
- Unclean force: Unknown author, Public domain, source
- Friday the 13th: Leonardo da Vinci, Public domain, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Baseball superstition: Johnmaxmena2, CC BY 4.0, source
- Falun Gong: longtrekhome, CC BY 3.0, source
- Shamanism in Ayyavazhi: Vaikunda Raja, CC BY-SA 3.0, source
- Brahma Kumaris: Tamasin Ramsey, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Drude: Ramessos, Public domain, source
- Nelson (cricket): Lemuel Francis Abbott, Public domain, source
- Chai: BASWIM, CC BY 3.0, source
- Superstitions in Muslim societies: Unknown author, CC0, source
- Superstitions in Sikh societies: jjron, CC BY-SA 3.0, source
- Troll cross: Unknown author, Public domain, source
- Umayyad tradition of cursing Ali: Anwar Rizvi, CC BY 2.0, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Uchchhishta: Ebenezergangmei, CC BY-SA 4.0, source
- Holy Chalice: Vitold Muratov, CC BY-SA 3.0, source
- Fady: Robin Taylor, CC BY 2.0, source
- Superstition in India: Ji-Elle, CC BY-SA 4.0, source