Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 5 moreAstrology
A divinatory practice that reads human fate through the positions of celestial bodies.Belief · Seeing and foretelling · Luck and prosperity Living
🇮🇳 India and 1 moreMantraमन्त्रम्
A sacred sound or phrase repeated to focus the mind and invoke spiritual powerText · Speaking with spirits and the dead · Power and authority Living
🇨🇳 China and 3 moreQi氣 / 气
A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇺🇸 United States and 4 moreFortune-telling
A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living
🇪🇬 Egypt and 1 moreAncient Egyptian religion
Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇬🇷 Greece and 2 moreMagic in the Greco-Roman world
Private supernatural practices in ancient Greece and Rome, distinct from public state religion.Tradition · Protection · Cursing and harm Historical
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇮🇱 IsraelShekhinahשְׁכִינָה
The divine presence of God dwelling among people in Jewish and Islamic thoughtBelief · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 3 moreAstral projection
An intentional out-of-body experience where consciousness travels through the astral planeTradition · Speaking with spirits and the dead · Change and initiation Living
🇺🇸 United States and 3 more11:11
A clock time believed to signal spiritual alignment or synchronicity in numerology and New Age thoughtBelief · Wonder and entertainment · Power and authority Living
🇮🇶 Iraq and 3 moreUmayyad tradition of cursing Ali
A state policy to denounce Ali during communal prayers under the Umayyad CaliphateRite · Cursing and harm · Binding and oaths Historical
🇮🇳 IndiaShamanism in Ayyavazhi
A divination practice within the Hindu denomination of Ayyavazhi in South India.Rite · Seeing and foretelling · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇪🇸 Spain and 2 moreHoly ChaliceSanto Cáliz
A cup believed to have held the blood of Jesus at the Last SupperCharm · Speaking with spirits and the dead · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Mantra: Markrosenrosen, CC BY-SA 3.0, source
- Numerology: Pietro Bongo, Public domain, source
- Astral projection: Hereward Carrington, Sylvan Muldoon., Public domain, source
- Astrology: Wilfredor, CC0, source
- Pentagram: Tomruen, Attribution, source
- Shamanism in Ayyavazhi: Vaikunda Raja, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Umayyad tradition of cursing Ali: Anwar Rizvi, CC BY 2.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Holy Chalice: Vitold Muratov, CC BY-SA 3.0, source
- Magic in the Greco-Roman world: ArchaiOptix, CC BY-SA 4.0, source