Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇯🇵 Japan and 3 moreObonお盆
A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 2 moreMenshen門神
Guardian figures pasted to doors in Chinese folk religion to protect homes from evil.Belief · Protection · Luck and prosperity Living
🇯🇵 Japan and 2 moreTanabataたなばた (七夕)
A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living
🇰🇷 South Korea and 1 moreDaeboreum대보름
A Korean lunar holiday marking the first full moon with nut-cracking and field firesTradition · Protection · Luck and prosperity Living
🇹🇭 ThailandSongkranสงกรานต์
The Thai solar New Year marked by water rituals and sand pagodasTradition · Cleansing and purification · Luck and prosperity Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা
A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living
🇷🇺 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived
🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष
A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇪🇬 EgyptSham Ennessimشم النسيم
An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living
🇬🇹 Guatemala and 1 moreTzolkʼinAj Ilabal Qʼij
A 260-day cycle used by the Maya for divination and ritual timingTradition · Seeing and foretelling · Luck and prosperity Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇨🇿 Czech RepublicCzech folklore
The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 2 moreSoul cake
A spiced cake given to soulers during Allhallowtide to remember the dead.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇪 Ireland and 5 moreTrick-or-treating
A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living
🇻🇺 VanuatuJohn Frum
A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living
🇧🇬 Bulgaria and 5 moreKukeriкукери
A costumed ritual in Bulgaria to chase away evil spirits and welcome springRite · Protection · Cursing and harm Living
🇮🇸 Iceland and 2 moreYulejól
A Germanic midwinter festival merged with Christmas and revived by modern pagansTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United KingdomWassail
A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living
🇲🇲 Myanmar and 2 moreBurmese zodiacဇာတာ ရာသီခွင်
A traditional Burmese system of astronomy and astrology with lunar mansions and weekday signs.Tradition · Seeing and foretelling · Luck and prosperity Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇨🇳 China and 5 moreFeng shui風水
A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇪 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived
🇳🇬 Nigeria and 1 moreBoriBòòríí
A traditional Hausa spirit possession system and healing practice in West AfricaTradition · Healing · Luck and prosperity Living
🇲🇱 MaliDogon religion
The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇸🇸 South Sudan and 1 moreDinka religion
The traditional animist and creator-based faith of the Dinka people of South SudanTradition · Protection · Healing Living
🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇹🇭 ThailandYi Pengยี่เป็ง
A northern Thai festival of lights featuring sky lanterns and Buddhist merit-makingTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇸🇪 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living
🇪🇹 EthiopiaPlanetary hours
A system assigning celestial rulers to each hour of the day and weekTradition · Power and authority · Cursing and harm Historical
🇰🇷 South Korea and 1 moreChuseok추석 (Chuseok), 한가위 (Hangawi)
A Korean autumn harvest festival marked by ancestral rites and feasting on the full moon.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇹 Italy and 3 moreSaturnalia
An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition · Luck and prosperity · Wonder and entertainment Historical
🇵🇪 Peru and 1 moreQuyllurit'iQoyllur Rit'i
A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition · Protection · Healing Living
🇧🇴 BoliviaThe Witches' MarketMercado de las Brujas
A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition · Luck and prosperity · Protection Living
🇨🇱 Chile and 1 moreMapuche religion
The traditional spiritual practice of the Mapuche people of Chile and ArgentinaTradition · Protection · Healing Living
🇮🇪 Ireland and 1 moreLughnasadhLúnasa
A Gaelic harvest festival marking the beginning of the grain gathering seasonTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇬🇹 Guatemala and 1 moreMaya calendar
A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition · Seeing and foretelling · Luck and prosperity Living
🇰🇷 South KoreaGut굿
Rites performed by Korean shamans to commune with spirits and ensure community welfare.Rite · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Obon: Batholith, Public domain, source
- Menshen: Taiwankengo, CC BY-SA 3.0, source
- Tanabata: Laika ac, CC BY-SA 2.0, source
- Daeboreum: hojusaram, CC BY-SA 2.0, source
- Songkran: ผู้สร้างสรรค์ผลงาน/ส่งข้อมูลเก็บในคลังข้อมูลเสรีวิกิมีเดียคอมมอนส์ - เ, CC BY 3.0, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Durga Puja: Subhrajyoti07, CC BY-SA 4.0, source
- Slavic religion: Alphonse Mucha, Public domain, source
- Pitru Paksha: Firoz Shakir, CC BY-SA 3.0, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Tzolkʼin: Lacambalam, CC BY-SA 4.0, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Czech folklore: Biser Todorov, CC BY-SA 4.0, source
- Soul cake: Samantha, CC BY 2.0, source
- Trick-or-treating: Toyah Anette B, Public domain, source
- John Frum: Tim Ross, CC BY 3.0, source
- Kukeri: Nenko Lazarov, CC BY 2.5, source
- Yule: Robert Chambers, Public domain, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Wassail: Joss Smithson, CC BY-SA 2.0, source
- Burmese zodiac: Photo Dharma, CC BY 2.0, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Feng shui: Unknown author, Public domain, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Bori: Tremearne, A. J. N. (Arthur John Newman), 1877-1915, Public domain, source
- Dogon religion: Unknown author, CC BY 3.0, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Yi Peng: Takeaway, CC BY-SA 3.0, source
- Saturnalia: Themadchopper, Antoine-François Callet, CC0, source
- Quyllurit'i: AgainErick, CC BY-SA 3.0, source
- The Witches' Market: Dan Lundberg, CC BY-SA 2.0, source
- Mapuche religion: Gary Todd, CC0, source
- Lughnasadh: Mountainash333, CC BY-SA 3.0, source
- Maya calendar: MBisanz, CC BY-SA 3.0, source
- Gut: ReSearcher at English Wikipedia, CC BY-SA 3.0, source
- Santa Muerte: Not home, Public domain, source