Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇲🇽 MexicoAztec religion
The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical
🇺🇸 United States and 2 moreLouisiana Voodoo
An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical
🇮🇳 India and 1 moreNavagrahaनवग्रह
A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living
🇯🇵 JapanShinto shrine神社 (jinja)
A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা
A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living
🇷🇺 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇳🇬 Nigeria and 1 moreBoriBòòríí
A traditional Hausa spirit possession system and healing practice in West AfricaTradition · Healing · Luck and prosperity Living
🇲🇱 MaliDogon religion
The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 1 moreLughnasadhLúnasa
A Gaelic harvest festival marking the beginning of the grain gathering seasonTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇵🇪 Peru and 2 moreInca religion
The polytheistic beliefs and rites of the Inca Empire across the AndesTradition · Protection · Luck and prosperity Historical
🇬🇹 Guatemala and 3 moreMaya religion
The living spiritual practices of the Maya peoples, shaped by centuries of contact with Catholicism.Tradition · Protection · Healing Living
🇬🇷 Greece and 5 moreVotive offering
Objects left in sacred places to honor a deity or fulfill a vow, never to be recovered.Tradition · Protection · Healing Living
🇳🇬 NigeriaOsun-Osogbo Sacred GroveOsun-Osogbo
A sacred forest in Nigeria dedicated to the river goddess Osun, celebrated with an annual festival.Tradition · Speaking with spirits and the dead · Protection Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Maya mythology: Unknown author, Public domain, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Durga Puja: Subhrajyoti07, CC BY-SA 4.0, source
- Slavic religion: Alphonse Mucha, Public domain, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Bori: Tremearne, A. J. N. (Arthur John Newman), 1877-1915, Public domain, source
- Dogon religion: Unknown author, CC BY 3.0, source
- Lughnasadh: Mountainash333, CC BY-SA 3.0, source
- Inca religion: Chronicler Martín of Murúa (Cronista Martín de Murúa), Public domain, source
- Votive offering: Walter J. Pilsak, Waldsassen ( W.J.Pilsak at de.wikipedia ), CC BY-SA 3.0, source
- Osun-Osogbo Sacred Grove: Cheeka 2.0, CC BY-SA 4.0, source
- Aztec religion: Unknown author, Public domain, source