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Luck and prosperity

Charms for fortune, success, a good harvest and a safe journey.

Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.

Ideas of luck

Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.

Customs

Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.

Schemes and scams

Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.

Scholars and sceptics

Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.

Luck and prosperity on EveryJaadu

The entries written up so far, best known first.

🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical 🇲🇽 MexicoAztec religion The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical 🇸🇪 Sweden and 2 moreDísdísir Female spirits of fate and protection in Norse traditionBeing · Protection · Luck and prosperity Historical 🇵🇪 Peru and 2 moreInca religion The polytheistic beliefs and rites of the Inca Empire across the AndesTradition · Protection · Luck and prosperity Historical 🇺🇸 United States and 2 moreLouisiana Voodoo An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical 🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇳🇴 NorwaySami religion The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical 🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇪🇹 EthiopiaPlanetary hours A system assigning celestial rulers to each hour of the day and weekTradition · Power and authority · Cursing and harm Historical 🇮🇹 Italy and 3 moreSaturnalia An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition · Luck and prosperity · Wonder and entertainment Historical 🇮🇪 IrelandEarly Irish astrology The study of celestial cycles in early Ireland, blending native observation with Christian and continental learning.Tradition · Seeing and foretelling · Luck and prosperity Historical 🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical 🇨🇭 Switzerland and 4 moreBelgian Tarot A standard tarot deck printed in the Low Countries, mislabeled as Swiss.Tradition · Luck and prosperity Historical 🇺🇸 United States and 3 moreAlaska Native religion Traditional spiritual practices of the Inuit, Yupik, and Aleut peoples of AlaskaTradition · Healing · Luck and prosperity Historical 🇲🇳 Mongolia and 1 moreYellow shamanismШар бөө A Mongolian and Siberian shamanic tradition blended with Buddhist ritualsTradition · Speaking with spirits and the dead · Protection Historical 🇮🇪 IrelandTailteann GamesÁenach Tailteann Ancient Irish funeral games and assemblies held in County Meath to honor the dead.Rite · Speaking with spirits and the dead · Luck and prosperity Historical 🇯🇵 Japan and 1 moreChain letterFukou no Tegami A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief · Luck and prosperity · Cursing and harm Historical 🇨🇳 ChinaReligion of the Shang dynasty The spiritual system of ancient China's second dynasty, centred on ancestor worship and oracle bone divination.Tradition · Protection · Luck and prosperity Historical 🇵🇭 PhilippinesTagalog religion The pre-colonial spiritual system of the Tagalog people in the Philippines.Tradition · Protection · Healing Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.