Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇧🇬 Bulgaria and 5 moreKukeriкукери
A costumed ritual in Bulgaria to chase away evil spirits and welcome springRite · Protection · Cursing and harm Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇮🇳 IndiaBhuta KolaBhūta Kōla
A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living
🇨🇭 SwitzerlandMagic circle
A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United KingdomWassail
A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living
🇨🇳 China and 5 moreChinese guardian lions石獅 (shíshī)
Stone lion pairs placed at entrances to ward off harm and welcome fortuneCharm · Protection · Luck and prosperity Living
🇮🇪 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived
🇨🇳 ChinaPixiu貔貅
A winged Chinese creature that guards wealth and wards off evil spiritsFigure · Protection · Luck and prosperity Living
🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu)
A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical
🇨🇳 China and 2 moreNaming taboo避諱
A cultural rule against speaking or writing the names of rulers and ancestors in East AsiaBelief · Protection Historical
🇮🇩 Indonesia and 3 moreDragon's blood
A bright red resin from several plant species used in magic, medicine, and art since antiquitySubstance · Healing · Protection Living
🇺🇸 United States and 5 moreFlorida Water
A citrus perfume used in spiritual cleansing and folk healing across the Americas.Substance · Protection · Cleansing and purification Living
🇪🇸 Spain and 5 moreDuende
A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being · Protection · Cursing and harm Living
🇧🇷 Brazil and 5 moreAmethyst
A violet quartz variety used in jewelry and historically believed to ward off intoxicationSubstance · Protection · Luck and prosperity Living
🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教
Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living
🇧🇷 BrazilBoitatá
A fiery serpent of Brazilian folklore that guards forests or frightens childrenBeing · Protection · Cursing and harm Living
🇹🇭 Thailand and 7 moreSpirit house
A small roofed shrine that shelters a place's protective spiritCharm · Protection Living
🇮🇹 Italy and 5 moreSator Square
A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical
🇬🇧 United Kingdom and 2 moreBeating the bounds
A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesHex sign
Pennsylvania Dutch barn symbols that range from folk art to talismansCharm · Protection · Wonder and entertainment Living
🇬🇧 United Kingdom and 5 moreDruidry
A modern nature religion inspired by ancient Celtic priests and Romantic idealsTradition · Protection · Speaking with spirits and the dead Living
🇻🇳 Vietnam and 4 moreLên đồng
A Vietnamese ritual where mediums enter trance to channel spiritsRite · Speaking with spirits and the dead · Protection Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇬🇧 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical
🇺🇸 United StatesBraucherei
A Pennsylvania German folk healing tradition using prayers and gestures to cure illness and remove curses.Tradition · Healing · Protection Fading
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇳🇿 New Zealand and 5 moreFace tattoo
Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living
🇮🇹 ItalyCornicello
A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanBaku獏
A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living
🇬🇧 United Kingdom and 4 moreTelling the bees
A Western European custom of informing bees about major household eventsRite · Protection · Speaking with spirits and the dead Living
🇷🇺 Russia and 4 moreLady MiddayPoludnitsa
A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical
🇯🇵 JapanShikigami式神
A conjured spirit from Japanese Onmyōdō, often bound to paper or animal form.Being · Power and authority · Cursing and harm Historical
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇬🇧 United Kingdom and 4 moreCunning folk
European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇮🇸 IcelandGaldrabók
An Icelandic grimoire of spells and staves from around 1600Text · Protection · Cursing and harm Historical
🇺🇸 United StatesThe Long Lost FriendDer lange verborgene Freund
A Pennsylvania German grimoire of folk remedies and magical charms published in 1820.Text · Healing · Protection Historical
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇬🇧 United KingdomWitch bottle (sample)
A stoppered bottle set out against curses.Charm · Protection · Cursing and harm Historical
🇮🇳 India and 2 moreBhootभूत
A restless spirit of the dead in South Asian belief and folkloreBeing · Cursing and harm · Protection Living
🇦🇱 Albania and 5 moreDodolaДодoла / Перперуна
A Balkan rainmaking rite performed by youths in greenery to invoke summer showersRite · Protection · Luck and prosperity Living
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇨🇳 ChinaJin Chan金蟾
A three-legged toad charm used in feng shui to attract wealth and guard against bad luckBeing · Luck and prosperity · Protection Living
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Bhoot: Anilbhardwajnoida, CC BY-SA 3.0, source
- Jin Chan: Tristanb, CC BY-SA 3.0, source
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Kukeri: Nenko Lazarov, CC BY 2.5, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Wassail: Joss Smithson, CC BY-SA 2.0, source
- Chinese guardian lions: Pvt pauline, CC BY-SA 3.0, source
- Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Pixiu: Sol lc, CC BY-SA 4.0, source
- Naming taboo: Haruno Akiha, Public domain, source
- Dragon's blood: Andy Dingley, CC BY-SA 3.0, source
- Duende: René Mayorga, CC BY-SA 2.0, source
- Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
- Amethyst: JJ Harrison ( https://jjharrison.com.au/ ), CC BY-SA 3.0, source
- Boitatá: The ponta cabeça, CC BY-SA 4.0, source
- Spirit house: Chainwit., CC BY-SA 4.0, source
- Sator Square: M Disdero, CC BY-SA 3.0, source
- Hex sign: Smallbones, CC0, source
- Druidry: TheJaySpearing, CC BY-SA 4.0, source
- Lên đồng: Khangoii, CC BY-SA 4.0, source
- Santa Muerte: Not home, Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Cornicello: Antonio Cavallo, Public domain, source
- Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Lady Midday: Віщун, CC BY-SA 4.0, source
- Baku: Momotarou2012, CC BY-SA 3.0, source
- Face tattoo: Gottfried Lindauer, Public domain, source
- St John's Eve: Jules Breton, Public domain, source
- Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
- Florida Water: Unknown artist(s), Public domain, source
- Magic circle: John William Waterhouse, Public domain, source
- Bhuta Kola: Unknown author, Public domain, source
- Dodola: Andrey Shishkin, CC BY 3.0, source