Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇬🇧 United Kingdom and 4 moreMummers' play A folk drama featuring a fight and a resurrection, performed by amateur troupes in the British Isles.Rite · Luck and prosperity · Speaking with spirits and the dead Revived

🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living

🇬🇧 United Kingdom and 2 moreWheel of the Year An annual cycle of eight seasonal festivals observed by modern pagans.Tradition · Speaking with spirits and the dead · Power and authority Living 🇨🇳 China and 4 moreKitchen God灶君 The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living

🇸🇴 Somalia and 5 moreFrankincense An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living

🇮🇪 Ireland and 5 moreBonfire A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living

🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living

🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living

🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living

🇮🇪 Ireland and 5 moreHalloween A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living

🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living

🇯🇵 Japan and 3 moreObonお盆 A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living

🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living

🇺🇦 Ukraine and 1 moreUkrainian folklore The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living

🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living

🇬🇧 United KingdomWassail A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living

🇰🇷 South KoreaJesa제사 A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living

🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教 Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living

🇮🇪 Ireland and 1 moreLughnasadhLúnasa A Gaelic harvest festival marking the beginning of the grain gathering seasonTradition · Luck and prosperity · Speaking with spirits and the dead Living

🇲🇽 Mexico and 5 moreFolk Catholicism Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living

🇨🇳 China and 5 moreSky lantern天燈 A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living

🇻🇳 Vietnam and 5 moreTếtTết Nguyên Đán The Vietnamese lunisolar new year and the most important annual celebration in VietnamTradition · Luck and prosperity · Speaking with spirits and the dead Living

🇬🇧 United Kingdom and 2 moreBeating the bounds A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living

🇨🇳 China and 1 moreDongyue Dadi東嶽大帝 The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living

🇬🇧 United Kingdom and 1 moreWell dressing A rural English custom of decorating water sources with natural designsTradition · Protection · Speaking with spirits and the dead Living

🇸🇳 Senegal and 5 moreAncestor veneration Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living

🇨🇳 China and 5 moreJoss paper金紙 Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living

🇲🇽 MexicoCalavera A sugar or clay skull used in Mexican Day of the Dead celebrations.Charm · Speaking with spirits and the dead · Luck and prosperity Living

🇮🇳 India and 5 moreSnake worship Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living

🇧🇷 Brazil and 5 moreSanto Daime A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living

🇮🇷 Iran and 4 moreChaharshanbe Suriچهارشنبه‌سوری An Iranian fire festival marking the transition from winter to springTradition · Luck and prosperity · Speaking with spirits and the dead Living

🇨🇳 China and 5 moreQingming Festival清明节 A spring day for sweeping graves, feeding the dead and honouring ancestorsTradition · Speaking with spirits and the dead · Protection Living

🇷🇺 Russia and 4 moreFolk Orthodoxyнародное православие A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition · Protection · Luck and prosperity Living

🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living

🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living

🇨🇳 ChinaSuperstition in China A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
Incense: nakimusi, CC BY 2.0, source
Midsummer: Kora27, CC BY-SA 4.0, source
Walpurgis Night: Luis Ricardo Falero, Public domain, source
Halloween: Toby Ord, CC BY-SA 2.5, source
Sandpainting: Mnolf, CC BY-SA 3.0, source
Obon: Batholith, Public domain, source
Folklore of Romania: TwoWings, CC BY-SA 3.0, source
Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
Wassail: Joss Smithson, CC BY-SA 2.0, source
Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
Lughnasadh: Mountainash333, CC BY-SA 3.0, source
Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
Sky lantern: Richy, CC BY-SA 3.0, source
Tết: vi:Lưu Ly, Public domain, source
Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
Dongyue Dadi: H2v5o68z, CC0, source
Well dressing: User:WhaleyTim, CC BY-SA 3.0, source
Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
Joss paper: Vmenkov, CC BY-SA 3.0, source
Calavera: Unknown author, CC BY-SA 3.0, source
Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
Santo Daime: Tonelada, CC BY-SA 3.0, source
Chaharshanbe Suri: Philippe Giabbanelli, CC BY 3.0, source
Qingming Festival: Jacklee ., CC BY-SA 3.0, source
Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
Wheel of the Year: Sunblade1500, CC BY-SA 3.0, source
Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
Bonfire: S Marshall, CC BY 3.0, source
Superstition in China: Gary Todd, CC0, source
Mummers' play: Aladjov, CC BY 3.0, source