Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇨🇳 China and 2 moreMenshen門神
Guardian figures pasted to doors in Chinese folk religion to protect homes from evil.Belief · Protection · Luck and prosperity Living
🇯🇵 Japan and 2 moreTanabataたなばた (七夕)
A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living
🇰🇷 South Korea and 1 moreDaeboreum대보름
A Korean lunar holiday marking the first full moon with nut-cracking and field firesTradition · Protection · Luck and prosperity Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇨🇳 China and 3 moreZi Wei Dou Shu紫微斗數
A Chinese natal astrology system mapping stars across twelve life palacesTradition · Seeing and foretelling Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇪🇬 EgyptSham Ennessimشم النسيم
An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living
🇨🇱 Chile and 1 moreMachi
Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living
🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc
The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇪🇸 SpainFolklore of Spain
The oral traditions, legends, and folktales of the Iberian PeninsulaTradition · Wonder and entertainment Living
🇨🇿 Czech RepublicCzech folklore
The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living
🇮🇪 Ireland and 5 moreTrick-or-treating
A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living
🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие
A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living
🇧🇬 Bulgaria and 5 moreKukeriкукери
A costumed ritual in Bulgaria to chase away evil spirits and welcome springRite · Protection · Cursing and harm Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇬🇧 United KingdomWassail
A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教
Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living
🇨🇦 Canada and 1 moreTotemdoodem
A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief · Speaking with spirits and the dead · Power and authority Living
🇲🇽 MexicoOfrenda
A Mexican home altar built to welcome the souls of the dead during Día de los MuertosTradition · Speaking with spirits and the dead Living
🇨🇴 ColombiaColombian folklore
Beliefs and legends passed down through generations in ColombiaTradition · Wonder and entertainment Living
🇮🇪 Ireland and 1 moreLughnasadhLúnasa
A Gaelic harvest festival marking the beginning of the grain gathering seasonTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇺🇸 United StatesHex sign
Pennsylvania Dutch barn symbols that range from folk art to talismansCharm · Protection · Wonder and entertainment Living
🇬🇧 United Kingdom and 5 moreDruidry
A modern nature religion inspired by ancient Celtic priests and Romantic idealsTradition · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇨🇳 China and 5 moreChinese fortune telling算命 (Suànmìng)
Reading faces, palms, birth hours and places to map a person's luck through lifeTradition · Seeing and foretelling · Luck and prosperity Living
🇫🇷 France and 4 moreRéveillon
A long Christmas or New Year's Eve dinner held to stay awake until morningTradition · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United States and 1 moreBarnstar
A painted or carved star used to decorate barns in parts of the United States and Canada.Charm · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United States and 5 moreNeoshamanism
A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇨🇳 China and 1 moreChinese shamanism巫教 (Wūjiào)
Spirit-mediums of China who dance and trance to carry messages between people and godsTradition · Speaking with spirits and the dead · Seeing and foretelling Living
🇺🇸 United StatesFeri Tradition
An American ecstatic witchcraft tradition founded on the West Coast in the mid-twentieth century.Tradition · Power and authority · Change and initiation Living
🇹🇳 TunisiaStambeli
A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living
🇨🇳 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living
🇵🇰 PakistanShamanism in Pakistan
A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇧🇷 BrazilPro-VidaPró-Vida, Integração Cósmica
An occultist group founded in Brazil that promises cosmic consciousness and earthly paradise.Tradition · Change and initiation · Power and authority Living
🇺🇸 United States and 1 moreNew Thought
A spiritual philosophy linking mental states to physical health and prosperityTradition · Healing · Luck and prosperity Living
🇺🇸 United States and 2 moreBlack Hebrew Israelites
A religious movement claiming African Americans are descendants of ancient IsraelitesTradition · Speaking with spirits and the dead Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇰🇪 Kenya and 5 moreLegio Maria
A Kenyan church blending Catholic rites with beliefs in a Black Christ and visionary apparitionsTradition · Protection · Healing Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Barnstar: Una Smith, CC BY-SA 4.0, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Neoshamanism: Carptrash, CC BY-SA 4.0, source
- Menshen: Taiwankengo, CC BY-SA 3.0, source
- Tanabata: Laika ac, CC BY-SA 2.0, source
- Daeboreum: hojusaram, CC BY-SA 2.0, source
- Pentagram: Tomruen, Attribution, source
- Stambeli: Youssefbensaad, CC BY-SA 4.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Folklore of Romania: TwoWings, CC BY-SA 3.0, source
- Machi: Unknown author, Public domain, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Folklore of Spain: Mikipons, CC BY-SA 4.0, source
- Czech folklore: Biser Todorov, CC BY-SA 4.0, source
- Trick-or-treating: Toyah Anette B, Public domain, source
- Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
- Kukeri: Nenko Lazarov, CC BY 2.5, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Wassail: Joss Smithson, CC BY-SA 2.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
- Totem: Jami430, CC BY-SA 4.0, source
- Ofrenda: Eneas de Troya, CC BY 2.0, source
- Colombian folklore: Unknown author, Public domain, source
- Lughnasadh: Mountainash333, CC BY-SA 3.0, source
- Hex sign: Smallbones, CC0, source
- Druidry: TheJaySpearing, CC BY-SA 4.0, source
- Santa Muerte: Not home, Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Chinese fortune telling: Lai Afong, Public domain, source
- Black Hebrew Israelites: Elvert Barnes, CC BY-SA 2.0, source
- Ashtar: Evedawn99, Public domain, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Chinese shamanism: No machine-readable author provided. +上帝+ assumed (based on copyright, CC BY-SA 3.0, source
- Legio Maria: Comondi, CC BY-SA 4.0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- Spiritualist church: Jim.henderson, CC0, source
- New Thought: Nyttend, Public domain, source