Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇯🇵 JapanIttan-momen一反木綿 A flying cloth yōkai from Japanese folklore that warns children to stay indoors at nightBeing · Cursing and harm Legendary 🇯🇵 JapanShikigami式神 A conjured spirit from Japanese Onmyōdō, often bound to paper or animal form.Being · Power and authority · Cursing and harm Historical

🇯🇵 JapanNoppera-bōのっぺらぼう A faceless spirit from Japanese folklore that mimics human appearanceBeing · Cursing and harm · Wonder and entertainment Historical

🇨🇳 China and 2 moreXiezhi獬豸 A one-horned beast from East Asia that separates the guilty from the innocentBeing · Cursing and harm · Protection Legendary

🇨🇳 China and 2 moreEight Immortals八仙 Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living

🇨🇳 China and 1 moreYue Lao月下老人 The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary 🇨🇳 China and 4 moreKitchen God灶君 The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living 🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune) A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary

🇯🇵 JapanTengu天狗 Japanese mountain spirits that evolved from ominous birds into protective forest guardians.Being · Cursing and harm · Protection Legendary

🇯🇵 JapanKappa河童 A river-dwelling yōkai known for its head dish and love of cucumbersBeing · Cursing and harm · Wonder and entertainment Legendary

🇨🇳 China and 1 moreDongyue Dadi東嶽大帝 The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living

🇯🇵 JapanYōkai妖怪 A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical

🇯🇵 JapanBaku獏 A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living

🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical 🇯🇵 JapanZashiki-warashi座敷童子 A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living

🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical

🇯🇵 Japan and 1 moreRokurokubiろくろ首 A Japanese spirit with a stretching neck or a flying headBeing · Cursing and harm · Speaking with spirits and the dead Legendary

🇯🇵 JapanKodama木霊 A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living

🇯🇵 JapanNurarihyon滑瓢 or ぬらりひょん A slippery Japanese monster that slips away and haunts homes in folklore and pop culture.Being · Wonder and entertainment Legendary

🇨🇳 China and 1 moreJiangshi殭屍 A Chinese corpse said to rise and hop, feared for its strengthBeing · Cursing and harm Legendary

🇨🇳 ChinaJin Chan金蟾 A three-legged toad charm used in feng shui to attract wealth and guard against bad luckBeing · Luck and prosperity · Protection Living

🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ) Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living 🇯🇵 JapanMisaki御先 Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living

🇯🇵 JapanNurikabe塗り壁 A spirit that manifests as an invisible wall to block travelers at nightBeing · Cursing and harm Historical 🇯🇵 JapanKijo鬼女 A demon woman from Japanese folklore, born of resentment and karma.Being · Cursing and harm Legendary

🇯🇵 JapanUwanうわん A Japanese yōkai with an unknown identity and a loud voiceBeing Historical

🇨🇳 China and 1 moreQianliyan千里眼 A Chinese sea and door god with clairvoyant sight, guardian of the sea goddess MazuBeing · Protection Living

🇨🇳 ChinaKui夔 (kuí) A one-legged mountain spirit and ancient music master from Chinese mythologyBeing · Power and authority · Wonder and entertainment Legendary 🇯🇵 Japan and 2 moreChimimōryō魑魅魍魎 A Chinese term for mountain and river spirits that spread to Japan and VietnamBeing · Cursing and harm Legendary 🇨🇳 China and 2 moreShen蜃 A sea creature from Chinese mythology said to create mirages through shape-shiftingBeing · Wonder and entertainment Legendary

🇰🇷 South KoreaKorean virgin ghost처녀귀신 (cheonyeo-gwisin) A spirit of an unmarried woman who died with resentment in Korean folklore.Being · Cursing and harm · Binding and oaths Historical

🇨🇳 ChinaNine-headed bird九頭鳥 A mythical creature from ancient China that became a symbol of deceit.Being · Cursing and harm Legendary 🇨🇳 China and 4 moreHuoshu火鼠 A legendary fire-resistant rat from Chinese folklore said to yield self-cleaning cloth.Being · Wonder and entertainment Legendary 🇨🇳 China and 1 moreKakuen玃猿 (Jué yuán) A legendary ape-like creature from Chinese and Japanese folklore known for abducting humans.Being · Cursing and harm Legendary 🇯🇵 JapanKinoko木の子 A mountain spirit in Japan that looks like a small child and plays tricks on workers.Being Legendary 🇰🇷 South Korea and 1 moreDokkaebi도깨비 A one-legged supernatural being from Korean folklore, often linked to household objects and magical items.Being · Wonder and entertainment · Luck and prosperity Legendary 🇹🇼 TaiwanMo-sin-a魔神仔 A short, furry forest demon from Taiwanese folklore said to lure travelers into the mountains.Being · Cursing and harm Legendary 🇯🇵 JapanHashihime橋姫 A Japanese bridge spirit linked to jealousy and demonic transformation in folklore and Noh theatre.Being · Protection · Cursing and harm Historical

🇯🇵 Japan and 1 moreBake-danuki化け狸 A shape-shifting raccoon dog spirit from Japanese folklore known for pranks and illusions.Being · Cursing and harm · Luck and prosperity Legendary 🇯🇵 JapanNyūdō-bōzu入道坊主 A Japanese yokai that grows taller when stared at and can kill or vanish depending on the responseBeing · Cursing and harm Legendary

🇯🇵 JapanKamikiri髪切り A Japanese yōkai blamed for the sudden disappearance of human hairBeing · Cursing and harm Historical 🇯🇵 JapanTōfu-kozō豆腐小僧 A Japanese yōkai depicted as a child carrying a tray of tofu, popular in Edo period literature.Being · Wonder and entertainment Historical

🇨🇳 ChinaAo鰲 A colossal sea turtle of Chinese myth whose legs support the skyBeing · Protection · Wonder and entertainment Legendary 🇯🇵 JapanTaka-Onna高女 A Japanese yokai of a tall woman said to spy on brothels from above.Being · Wonder and entertainment Historical 🇯🇵 JapanUmi zatō海座頭 A sea yōkai depicted as a giant blind musician that threatens shipsBeing · Cursing and harm Historical

🇯🇵 JapanShidaidaka次第高 A tall spirit in Japan that grows when you look up and shrinks when you look down.Being · Cursing and harm Legendary 🇯🇵 JapanYamajijii山爺 A one-eyed mountain spirit from Shikoku folklore known for its thunderous voice and unpredictable nature.Being · Cursing and harm · Luck and prosperity Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Guanyin: JL Cogburn, CC BY-SA 2.0, source
Jin Chan: Tristanb, CC BY-SA 3.0, source
Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
Korean virgin ghost: 국립국어원, CC BY-SA 2.0 kr, source
Eight Immortals: Fanghong, CC BY-SA 3.0, source
Ao: David Jackson, CC BY-SA 2.0 uk, source
Curse: Katsushika Hokusai, Public domain, source
Tsukumogami: Unknown author, Public domain, source
Rokurokubi: Unknown author, CC BY 4.0, source
Nurarihyon: Brigham Young University, CC BY-SA 4.0, source
Jiangshi: Dick Thomas Johnson, CC BY 2.0, source
Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
Kappa: Unknown author, CC0, source
Yōkai: Kyosai Kawanabe (河鍋暁斎), Public domain, source
Nurikabe: Anonymous Unknown author, Public domain, source
Uwan: Sawaki Sūshi (佐脇嵩之, Japanase, *1707, †1772), Public domain, source
Kui: Dave Pape, Public domain, source
Nine-headed bird: Unknown author, Public domain, source
Noppera-bō: 芥川龍之介, Public domain, source
Baku: Momotarou2012, CC BY-SA 3.0, source
Bake-danuki: Poposhka at English Wikipedia, Public domain, source
Kamikiri: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Dongyue Dadi: H2v5o68z, CC0, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Qianliyan: 玄史生, CC0, source
Shidaidaka: by Reggaeman, CC BY-SA 3.0, source
Yue Lao: 仔仔好帥, CC BY-SA 4.0, source
Xiezhi: Carty239 at English Wikipedia, Public domain, source