Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇪🇬 EgyptScarab
A carved beetle amulet and seal used in ancient Egypt for protection, identity, and ritual.Charm · Protection · Luck and prosperity Historical
🇺🇸 United States and 2 moreRabbit's foot
A charm carried for luck, often linked to graveyards and strict folk rulesCharm · Luck and prosperity Historical
🇬🇧 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇬🇷 Greece and 2 moreCurse tabletκατάδεσμος
A lead sheet inscribed with a binding curse in the Greco-Roman worldCharm · Cursing and harm · Love and attraction Historical
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇪🇬 Egypt and 4 moreScarab
An ancient Egyptian amulet and seal shaped like a dung beetleCharm · Protection · Luck and prosperity Historical
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn)
A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇨🇳 China and 1 moreHorse coin馬錢 (mǎ qián)
A Chinese numismatic charm depicting horses, used as game pieces or gambling tokensCharm · Luck and prosperity · Wonder and entertainment Historical
🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián)
Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 2 moreBuddhist coin charm佛教品壓勝錢
Amulets shaped like coins that bear Buddhist symbols and prayers for protection.Charm · Protection · Luck and prosperity Historical
🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패
Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián)
Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreConfucian coin charms
Amulets bearing Confucian moral teachings and historical storiesCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢
Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical
🇬🇧 United KingdomFumsup
A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm · Luck and prosperity Historical
🇮🇷 Iran and 1 moreDerafsh Kavianiدرفش کاویانی
A legendary royal standard of pre-Islamic Iran, later adopted as a symbol of national identity.Charm · Power and authority · Luck and prosperity Historical
🇪🇬 EgyptMenatmnj.t
A beaded necklace and rattle linked to Hathor for protection and luck in ancient EgyptCharm · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 1 moreDried cat
A dried feline body hidden in walls to protect a home from harmCharm · Protection · Luck and prosperity Historical
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇬🇧 United KingdomFairy FlagA' Bhratach Shìth
A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm · Protection · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Vault protector coin: 风之清扬, CC BY-SA 3.0, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Chinese burial money: Gary Todd, CC0, source
- Scarab: Unknown author, CC BY 4.0, source
- Horse coin: Etnografiska museet, CC BY 2.5, source
- Rabbit's foot: Sobebunny, CC BY-SA 3.0, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Buddhist coin charm: Scott Semans, CC BY 3.0, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Confucian coin charms: Jean-Michel Moullec, CC BY 2.0, source
- Marriage coin charm: Scott Semans, CC BY 3.0, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Derafsh Kaviani: CNG Coins, CC BY-SA 3.0, source
- Menat: Anagoria, CC BY 3.0, source
- Jet: Thmsfrst, Public domain, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Korean numismatic charm: Unknown author(s)., Public domain, source
- Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
- Scarab: Rama, CC BY-SA 2.0 fr, source
- Dried cat: The Voice of Hassocks, CC0, source
- Curse tablet: Unknown artist, Public domain, source
- Talisman: Sasha India, CC BY 2.0, source
- Fairy Flag: Otter, CC BY-SA 3.0, source