Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇨🇳 China and 3 moreChinese dragon龍
A legendary water deity and imperial symbol in East Asian cultureBeing · Protection · Luck and prosperity Historical
🇮🇹 ItalyWitches of Benevento
A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇫🇷 France and 1 moreCernunnos
An antlered Celtic deity associated with nature and fertilityBeing · Power and authority · Luck and prosperity Historical
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇮🇸 Iceland and 1 moreNornsnornir
Fate-weaving figures from Norse myth who shape human destiny and tend the world tree.Being · Cursing and harm · Luck and prosperity Historical
🇬🇧 United Kingdom and 1 moreĒostre
An Anglo-Saxon goddess linked to spring and the dawn, whose name became Easter.Being · Luck and prosperity Historical
🇪🇹 EthiopiaPlanetary hours
A system assigning celestial rulers to each hour of the day and weekTradition · Power and authority · Cursing and harm Historical
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇯🇵 JapanYōkai妖怪
A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical
🇯🇵 JapanKitsunebi狐火
Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical
🇫🇮 Finland and 1 moreSampo
A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical
🇷🇸 Serbia and 5 moreZduhaćздухаћ
A South Slavic belief in men who fight storms and hail to protect their cropsBeing · Protection · Cursing and harm Historical
🇯🇵 Japan and 1 moreTennin天人
Heavenly beings in Japanese Buddhism, often depicted as beautiful women with feathered scarves.Being · Luck and prosperity Historical
🇮🇪 IrelandEarly Irish astrology
The study of celestial cycles in early Ireland, blending native observation with Christian and continental learning.Tradition · Seeing and foretelling · Luck and prosperity Historical
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
🇪🇬 Egypt and 4 moreScarab
An ancient Egyptian amulet and seal shaped like a dung beetleCharm · Protection · Luck and prosperity Historical
🇺🇸 United States and 1 moreCurse of 1940
A superstition explaining a long championship drought for the New York RangersBelief · Luck and prosperity Historical
🇨🇳 China and 1 moreHorse coin馬錢 (mǎ qián)
A Chinese numismatic charm depicting horses, used as game pieces or gambling tokensCharm · Luck and prosperity · Wonder and entertainment Historical
🇺🇦 Ukraine and 1 moreStrichaСтріча
A Slavic goddess who spins the golden thread of human destiny and good fortuneBeing · Luck and prosperity · Protection Historical
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇪🇬 EgyptKitab al-Kanuzكتاب الكنوز
A lost Arabic treasure guide linked to Zerzura and the SphinxText · Luck and prosperity · Power and authority Historical
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián)
Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical
🇨🇭 Switzerland and 4 moreBelgian Tarot
A standard tarot deck printed in the Low Countries, mislabeled as Swiss.Tradition · Luck and prosperity Historical
🇮🇷 Iran and 1 moreDerafsh Kavianiدرفش کاویانی
A legendary royal standard of pre-Islamic Iran, later adopted as a symbol of national identity.Charm · Power and authority · Luck and prosperity Historical
🇷🇺 Russia and 3 moreChortчёрт
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical
🇷🇴 Romania and 2 moreStrixστρίξ
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical
🇮🇱 Israel and 1 moreTeraphimתרפים
Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇺🇸 United States and 1 moreFearsome critters
Tall tale animals from North American logging camps used to jest and explain the wild.Figure · Wonder and entertainment · Luck and prosperity Historical
🇪🇬 EgyptEgyptian days
Medieval calendar days believed to bring bad luck for new ventures and medical proceduresBelief · Luck and prosperity Historical
🇮🇹 ItalyMazapégul
A mischievous elf of Romagna with a red cap that steals sleep and braids horse manesBeing · Cursing and harm · Luck and prosperity Historical
🇷🇺 Russia and 5 moreFiredrakeognennyi zmei
A European dragon myth born from sightings of shooting stars and will-o'-the-wispsBeing · Cursing and harm · Luck and prosperity Historical
🇹🇭 Thailand and 2 moreSang Thongสังข์ทอง
A Southeast Asian folktale about a prince born in a shell who gains golden skin and magical powers.Figure · Luck and prosperity · Love and attraction Historical
🇸🇪 SwedenStentoften Runestone
A seventh-century Swedish stone inscribed with a curse and harvest blessings in Proto-NorseText · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomMadgy Figgy's Chair
A granite rock in Cornwall linked to a legendary witch and her storm conjuringFigure · Cursing and harm · Luck and prosperity Historical
🇪🇷 Eritrea and 1 moreBeher
A pre-Christian Aksumite deity of the sea and agricultural fertilityBeing · Luck and prosperity · Healing Historical
🇫🇷 FranceMagonia
A cloud realm of aerial sailors blamed for hail and stolen grain in medieval EuropeBelief · Cursing and harm · Luck and prosperity Historical
🇯🇵 JapanYamajijii山爺
A one-eyed mountain spirit from Shikoku folklore known for its thunderous voice and unpredictable nature.Being · Cursing and harm · Luck and prosperity Historical
🇷🇺 Russia and 5 moreVelesВелес
A Slavic chthonic deity of cattle, the underworld, and oathsBeing · Protection · Luck and prosperity Historical
🇯🇵 JapanShiranui不知火
Atmospheric ghost lights of the Yatsushiro and Ariake Seas in JapanBelief · Wonder and entertainment · Luck and prosperity Historical
🇬🇧 United KingdomCurse of Scotland
A nickname for a playing card linked to bad luck and Scottish historyBelief · Luck and prosperity Historical
🇷🇸 Serbia and 3 moreBožićБожић
A Slavic figure linked to the new year and spring, whose name now marks ChristmasFigure · Luck and prosperity · Wonder and entertainment Historical
🇫🇷 France and 1 moreGold of Tolosa
A legendary treasure hoard seized by Rome and lost to historyBelief · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sampo: Väinö Blomstedt, Public domain, source
- Vault protector coin: 风之清扬, CC BY-SA 3.0, source
- Zduhać: Bidgee, CC BY-SA 3.0, source
- Numerology: Pietro Bongo, Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Sang Thong: Narisara Nuwattiwong, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Astrology: Wilfredor, CC0, source
- Tennin: Unknown author, Public domain, source
- Cernunnos: Nationalmuseet, Roberto Fortuna og Kira Ursem, Public domain, source
- Norns: file: James Steakley ; artwork: Gustav Heidenreich, Public domain, source
- Horse coin: Etnografiska museet, CC BY 2.5, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Kitsunebi: Abasaa, Public domain, source
- Yōkai: Kyosai Kawanabe (河鍋 暁斎), Public domain, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Ēostre: Johannes Gehrts (1855–1921), Public domain, source
- Curse of 1940: Trophy: Unknown Photo: Alexey Chernyadyev Derivative work: J . delanoy, CC BY 3.0, source
- Belgian Tarot: PATLECOQ, CC BY-SA 3.0, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Derafsh Kaviani: CNG Coins, CC BY-SA 3.0, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Fearsome critters: Coert Du Bois, Public domain, source
- Jet: Thmsfrst, Public domain, source
- Madgy Figgy's Chair: Jim Champion, CC BY-SA 3.0, source
- Curse of Scotland: James Gillray (died 1815), Public domain, source
- Gold of Tolosa: AchilleT, Public domain, source
- Egyptian days: Unknown Unknown (Paris scriptorium), Public domain, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Firedrake: Ramesh Kumar R, CC BY-SA 4.0, source
- Chinese dragon: Unknown author, CC0, source
- Stentoften Runestone: Sendelbach ( talk ), CC BY-SA 3.0, source
- Chort: Unknown author, Public domain, source
- Scarab: Rama, CC BY-SA 2.0 fr, source
- Teraphim: Athanasius Kircher, Public domain, source
- Talisman: Sasha India, CC BY 2.0, source
- Veles: Andrey Shishkin, CC BY 3.0, source
- Witches of Benevento: Guglielmo della Porta, CC0, source