Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇮🇹 ItalyFortunaFortūna
The Roman goddess of luck and fate, shown with a wheel and a horn of plentyBeing · Luck and prosperity · Seeing and foretelling Historical
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇫🇷 France and 1 moreCernunnos
An antlered Celtic deity associated with nature and fertilityBeing · Power and authority · Luck and prosperity Historical
🇬🇧 United KingdomBlack Shuck
A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇮🇸 Iceland and 1 moreNornsnornir
Fate-weaving figures from Norse myth who shape human destiny and tend the world tree.Being · Cursing and harm · Luck and prosperity Historical
🇬🇷 Greece and 1 moreHydromancy
Divination using water to reveal the future or judge legitimacy.Oracle · Seeing and foretelling · Luck and prosperity Historical
🇮🇹 Italy and 3 moreSaturnalia
An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition · Luck and prosperity · Wonder and entertainment Historical
🇬🇧 United Kingdom and 1 moreĒostre
An Anglo-Saxon goddess linked to spring and the dawn, whose name became Easter.Being · Luck and prosperity Historical
🇬🇧 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇮🇹 Italy and 1 moreSaturnSāturnus
Roman god of time and agriculture, linked to the Saturnalia festivalBeing · Luck and prosperity · Power and authority Historical
🇸🇪 Sweden and 2 moreDísdísir
Female spirits of fate and protection in Norse traditionBeing · Protection · Luck and prosperity Historical
🇬🇷 Greece and 2 moreCurse tabletκατάδεσμος
A lead sheet inscribed with a binding curse in the Greco-Roman worldCharm · Cursing and harm · Love and attraction Historical
🇳🇴 NorwaySami religion
The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical
🇮🇹 ItalyWitches of Benevento
A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical
🇫🇮 Finland and 1 moreSampo
A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇮🇪 IrelandEarly Irish astrology
The study of celestial cycles in early Ireland, blending native observation with Christian and continental learning.Tradition · Seeing and foretelling · Luck and prosperity Historical
🇪🇬 Egypt and 2 moreLecanomancy
Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical
🇮🇷 Iran and 5 moreHippomancy
Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical
🇺🇦 Ukraine and 1 moreStrichaСтріча
A Slavic goddess who spins the golden thread of human destiny and good fortuneBeing · Luck and prosperity · Protection Historical
🇨🇭 Switzerland and 4 moreBelgian Tarot
A standard tarot deck printed in the Low Countries, mislabeled as Swiss.Tradition · Luck and prosperity Historical
🇬🇧 United KingdomFumsup
A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm · Luck and prosperity Historical
🇷🇺 Russia and 3 moreChortчёрт
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical
🇸🇮 Slovenia and 5 moreVesnaВесна
A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical
🇷🇴 Romania and 2 moreStrixστρίξ
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇫🇷 France and 1 moreGold of Tolosa
A legendary treasure hoard seized by Rome and lost to historyBelief · Luck and prosperity Historical
🇮🇪 IrelandTailteann GamesÁenach Tailteann
Ancient Irish funeral games and assemblies held in County Meath to honor the dead.Rite · Speaking with spirits and the dead · Luck and prosperity Historical
🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage
Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇷🇺 Russia and 5 moreVelesВелес
A Slavic chthonic deity of cattle, the underworld, and oathsBeing · Protection · Luck and prosperity Historical
🇩🇪 GermanySuhl card reader case
A 1956 East German trial of a psychic for favorable forecasts about leaving the countryBelief · Seeing and foretelling · Luck and prosperity Historical
🇷🇺 Russia and 2 moreFavomancy
Divination by throwing beans and reading the patterns they form on the groundOracle · Seeing and foretelling · Luck and prosperity Historical
🇷🇺 Russia and 5 moreFiredrakeognennyi zmei
A European dragon myth born from sightings of shooting stars and will-o'-the-wispsBeing · Cursing and harm · Luck and prosperity Historical
🇸🇪 SwedenStentoften Runestone
A seventh-century Swedish stone inscribed with a curse and harvest blessings in Proto-NorseText · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomMadgy Figgy's Chair
A granite rock in Cornwall linked to a legendary witch and her storm conjuringFigure · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomFairy FlagA' Bhratach Shìth
A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm · Protection · Luck and prosperity Historical
🇬🇧 United KingdomCurse of Scotland
A nickname for a playing card linked to bad luck and Scottish historyBelief · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sampo: Väinö Blomstedt, Public domain, source
- Fortuna: Charles Samuel, CC BY-SA 4.0, source
- Numerology: Pietro Bongo, Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Changeling: Henry Fuseli, Public domain, source
- Cernunnos: Nationalmuseet, Roberto Fortuna og Kira Ursem, Public domain, source
- Norns: file: James Steakley ; artwork: Gustav Heidenreich, Public domain, source
- Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
- Hydromancy: Roger McLassus, CC BY-SA 3.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Saturnalia: Themadchopper, Antoine-François Callet, CC0, source
- Ēostre: Johannes Gehrts (1855–1921), Public domain, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
- Belgian Tarot: PATLECOQ, CC BY-SA 3.0, source
- Vesna: Viktor Vasnetsov, Public domain, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Jet: Thmsfrst, Public domain, source
- Madgy Figgy's Chair: Jim Champion, CC BY-SA 3.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Sámi drum: Zouavman Le Zouave, CC BY-SA 3.0, source
- Curse of Scotland: James Gillray (died 1815), Public domain, source
- Gold of Tolosa: AchilleT, Public domain, source
- Tailteann Games: Unknown author, Public domain, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Firedrake: Ramesh Kumar R, CC BY-SA 4.0, source
- Stentoften Runestone: Sendelbach ( talk ), CC BY-SA 3.0, source
- Chort: Unknown author, Public domain, source
- Saturn: Robert Lowe, CC BY 2.0, source
- Dís: Emil Doepler, Public domain, source
- Curse tablet: Unknown artist, Public domain, source
- Fairy Flag: Otter, CC BY-SA 3.0, source
- Veles: Andrey Shishkin, CC BY 3.0, source
- Witches of Benevento: Guglielmo della Porta, CC0, source