Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇸🇸 South Sudan and 1 moreDinka religion
The traditional animist and creator-based faith of the Dinka people of South SudanTradition · Protection · Healing Living
🇺🇸 United States and 2 moreRabbit's foot
A charm carried for luck, often linked to graveyards and strict folk rulesCharm · Luck and prosperity Historical
🇪🇸 Spain and 5 moreDuende
A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being · Protection · Cursing and harm Living
🇧🇷 Brazil and 5 moreAmethyst
A violet quartz variety used in jewelry and historically believed to ward off intoxicationSubstance · Protection · Luck and prosperity Living
🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇹🇭 ThailandYi Pengยี่เป็ง
A northern Thai festival of lights featuring sky lanterns and Buddhist merit-makingTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇮🇹 Italy and 3 moreSaturnalia
An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition · Luck and prosperity · Wonder and entertainment Historical
🇵🇪 Peru and 1 moreQuyllurit'iQoyllur Rit'i
A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition · Protection · Healing Living
🇨🇱 Chile and 1 moreMapuche religion
The traditional spiritual practice of the Mapuche people of Chile and ArgentinaTradition · Protection · Healing Living
🇯🇵 JapanOmamori (sample)お守り
A small shrine charm in a brocade pouch.Charm · Protection · Luck and prosperity Living
🇹🇷 TurkeyHamsa (sample)Khamsa
An open hand with an eye, hung on doors.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanTeru teru bōzuてるてる坊主
A white paper doll hung outside to ask for sunny weatherCharm · Luck and prosperity Living
🇬🇷 Greece and 4 moreKallikantzarosκαλικάντζαρος
A malevolent goblin that dwells underground and surfaces during the twelve days of Christmas.Being · Cursing and harm · Luck and prosperity Historical
🇦🇱 Albania and 5 moreDodolaДодoла / Перперуна
A Balkan rainmaking rite performed by youths in greenery to invoke summer showersRite · Protection · Luck and prosperity Living
🇨🇳 ChinaJin Chan金蟾
A three-legged toad charm used in feng shui to attract wealth and guard against bad luckBeing · Luck and prosperity · Protection Living
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇺🇸 United States and 1 moreBarnstar
A painted or carved star used to decorate barns in parts of the United States and Canada.Charm · Luck and prosperity · Wonder and entertainment Living
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
🇯🇵 JapanHatsuyume初夢
The first dream of the new year and its traditional omensBelief · Seeing and foretelling · Luck and prosperity Living
🇯🇵 JapanCurse of the Colonelカーネルサンダースの呪い
A Japanese sports superstition blaming a baseball team's losses on an offended fast-food mascot.Belief · Luck and prosperity Historical
🇲🇱 Mali and 3 moreGris-gris
A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living
🇺🇸 United StatesCurse of the Bambino
A sports superstition linking a long championship drought to a player saleBelief · Luck and prosperity Historical
🇯🇵 JapanKin no unko金のうんこ
A Japanese charm shaped like faeces that is believed to bring good fortuneCharm · Luck and prosperity Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru)
A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanHamaya破魔矢
A blunt arrow given at shrines to ward off evil and secure good luck for the new yearCharm · Protection · Luck and prosperity Living
🇯🇵 JapanFukusuke福助
A kneeling Japanese doll believed to bring wealth and honorCharm · Luck and prosperity · Power and authority Living
🇹🇭 Thailand and 1 morePalad khikปลัดขิก
A Thai phallic amulet believed to bring luck and protectionCharm · Protection · Luck and prosperity Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇪🇬 Egypt and 2 moreLecanomancy
Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
🇹🇭 Thailand and 1 morePra Jiadประเจียด
A Muay Thai armband worn for luck and confidenceCharm · Luck and prosperity · Protection Living
🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog
Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇯🇵 JapanJapanese superstitions
Common beliefs in Japan about luck, numbers, and omens rooted in language and customBelief · Luck and prosperity · Protection Living
🇮🇹 ItalySmorfia
A Neapolitan dream book that turns visions into lottery numbersOracle · Luck and prosperity Living
🇩🇪 Germany and 4 moreAnimal TarotTiertarock
A family of playing card decks featuring animal imagery instead of traditional tarot scenesTradition · Luck and prosperity Living
🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián)
Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇯🇵 Japan and 2 moreJapanese numismatic charm絵銭
Coin-shaped charms from Japan used for protection, luck, and blessings.Charm · Protection · Luck and prosperity Living
🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn)
A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical
🇨🇺 Cuba and 1 moreHaitian Vodou in CubaVodú Haitiano
A Caribbean religious tradition brought by migrants and maintained in eastern CubaTradition · Speaking with spirits and the dead · Protection Living
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇺🇸 United StatesLemon pig
A carved fruit figure made for amusement and later linked to New Year luckCharm · Luck and prosperity Living
🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패
Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kallikantzaros: Katolophyromai, CC BY-SA 4.0, source
- Jin Chan: Tristanb, CC BY-SA 3.0, source
- Barnstar: Una Smith, CC BY-SA 4.0, source
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Hatsuyume: Takeuchi Seihō, Public domain, source
- Good Luck Flag: takato marui, CC BY-SA 2.0, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Curse of the Colonel: Ogiyoshisan, CC BY-SA 3.0, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Curse of the Bambino: National Photo Company, Public domain, source
- Chinese burial money: Gary Todd, CC0, source
- Kin no unko: enmoto, CC BY 2.0, source
- Hamaya: Tomomarusan, CC BY 2.5, source
- Animal Tarot: Cards: anonymous; Photo: Andreas Praefcke, Public domain, source
- Fukusuke: Nesnad, CC BY-SA 3.0, source
- Palad khik: deror_avi, CC BY-SA 3.0, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
- Pra Jiad: Samy Sana, CC BY-SA 3.0, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Rabbit's foot: Sobebunny, CC BY-SA 3.0, source
- Duende: René Mayorga, CC BY-SA 2.0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Amethyst: JJ Harrison ( https://jjharrison.com.au/ ), CC BY-SA 3.0, source
- Yi Peng: Takeaway, CC BY-SA 3.0, source
- Haitian Vodou in Cuba: Dr. Anthony R. Picciolo, NOAA NODC, Public domain, source
- Omamori: Leongboy1, Public domain, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Saturnalia: Themadchopper, Antoine-François Callet, CC0, source
- Lemon pig: GenesisNZ, CC0, source
- Quyllurit'i: AgainErick, CC BY-SA 3.0, source
- Mapuche religion: Gary Todd, CC0, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Korean numismatic charm: Unknown author(s)., Public domain, source
- Gris-gris: Teogomez, CC BY-SA 3.0, source
- Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
- Dodola: Andrey Shishkin, CC BY 3.0, source
- Teru teru bōzu: Novaric at English Wikipedia, CC BY-SA 3.0, source