Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇳 India and 2 morePalmistry A divination method that interprets the lines and shapes of the hand to predict fate or reveal character.Oracle · Seeing and foretelling · Power and authority Living

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living

🇮🇳 India and 5 moreSnake worship Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living

🇪🇬 Egypt and 2 moreNatural magic A historical tradition exploring hidden forces in the physical worldTradition · Seeing and foretelling · Power and authority Historical 🇬🇧 United Kingdom and 1 moreChaos magic A modern magical system that treats belief as a flexible tool rather than a fixed truth.Tradition · Change and initiation · Power and authority Living

🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical 🇯🇵 JapanShikigami式神 A conjured spirit from Japanese Onmyōdō, often bound to paper or animal form.Being · Power and authority · Cursing and harm Historical

🇮🇶 Iraq and 5 moreGrimoire A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical 🇩🇪 Germany and 3 moreSixth and Seventh Books of Moses A grimoire claiming to reveal the hidden spells of Moses for controlling spirits and natureText · Power and authority · Speaking with spirits and the dead Historical

🇳🇿 New Zealand and 5 moreFace tattoo Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living

🇺🇸 United States and 4 moreFortune-telling A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living

🇯🇵 JapanDaruma doll達磨 A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical

🇨🇳 China and 1 moreDongyue Dadi東嶽大帝 The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living

🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living 🇨🇳 China and 3 moreQi氣 / 气 A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living

🇮🇳 India and 1 moreHeliotrope A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical

🇮🇷 Iran and 5 moreTurquoise An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living

🇪🇬 Egypt and 5 moreHermetica A collection of ancient texts attributed to Hermes Trismegistus, covering magic, alchemy and philosophy.Text · Seeing and foretelling · Change and initiation Historical

🇩🇪 Germany and 2 moreEaster FireOsterfeuer Bonfires lit at Easter to mark the Resurrection and spring renewalRite · Cleansing and purification · Power and authority Living

🇸🇪 Sweden and 2 moreGermanic seeressvǫlva Diviners and sorceresses of early Germanic and Norse societyTradition · Seeing and foretelling · Power and authority Revived

🇮🇪 Ireland and 1 moreBuilders' rites Ceremonies performed during construction to ensure stability and mark progress.Rite · Power and authority Historical 🇮🇹 Italy and 1 moreAradia A figure of Italian folklore and modern pagan witchcraft, seen as a teacher of magic and liberation.Figure · Cursing and harm · Power and authority Revived

🇬🇧 United Kingdom and 3 moreMorgause A legendary queen of Orkney and sister to King Arthur in British mythFigure · Power and authority Legendary

🇫🇷 France and 5 moreYule log A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living

🇬🇧 United KingdomHob A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical

🇮🇷 Iran and 2 moreBibliomancy Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living

🇳🇴 Norway and 1 moreFossegrim A Scandinavian water spirit known for teaching fiddle music in exchange for offeringsBeing · Power and authority Legendary

🇸🇳 Senegal and 5 morePentagramπεντάγραμμον A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living

🇨🇳 China and 1 moreLuoshu Square洛書 An ancient Chinese three-by-three magic square linked to geomancy and numerologyTradition · Power and authority · Wonder and entertainment Historical

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical

🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living

🇯🇵 JapanTengu天狗 Japanese mountain spirits that evolved from ominous birds into protective forest guardians.Being · Cursing and harm · Protection Legendary

🇬🇧 United KingdomBeltane Fire Festival A modern Edinburgh performance celebrating the start of summer with fire and danceRite · Wonder and entertainment · Power and authority Living

🇮🇩 Indonesia and 3 moreDragon's blood A bright red resin from several plant species used in magic, medicine, and art since antiquitySubstance · Healing · Protection Living

🇮🇳 India and 2 morePlanets in astrology Seven celestial bodies used to map human character and destinyBelief · Power and authority · Luck and prosperity Living

🇮🇹 Italy and 2 moreAugury A Roman rite of reading bird behavior to learn the will of the godsRite · Power and authority · Seeing and foretelling Historical

🇨🇦 Canada and 1 moreTotemdoodem A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief · Speaking with spirits and the dead · Power and authority Living

🇪🇪 Estonia and 5 moreFern flower A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living

🇺🇸 United StatesRing shout A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living

🇮🇹 ItalyCornicello A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm · Protection · Luck and prosperity Living

🇬🇷 Greece and 2 moreNumerology The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical

🇬🇧 United Kingdom and 1 moreNicholas Culpeper An English herbalist and astrologer who translated medical texts into English for the poor.Text · Healing · Power and authority Historical

🇮🇪 IrelandBlarney StoneCloch na Blarnan A limestone block in an Irish castle kissed for the gift of eloquenceCharm · Power and authority Living 🇨🇳 China and 4 moreQimen Dunjia奇門遁甲 An ancient Chinese divination system mapping time and space for strategic decision-makingOracle · Seeing and foretelling · Power and authority Revived 🇧🇯 Benin and 2 morePapa Legba A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living

🇨🇳 China and 2 moreEight Immortals八仙 Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
Grimoire: Bengt A. Lundberg, CC BY 2.5, source
Augur: Unknown author, Public domain, source
Heinrich Cornelius Agrippa: Jean-Louis Durant (1654-1718), Public domain, source
Numerology: Pietro Bongo, Public domain, source
Daruma doll: Crisco 1492, Public domain, source
Eight Immortals: Fanghong, CC BY-SA 3.0, source
Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
Curse: Katsushika Hokusai, Public domain, source
Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
Turquoise: Unknown author, Public domain, source
Nicholas Culpeper: Richard Gaywood, Public domain, source
Blarney Stone: Srleffler, Public domain, source
Morgause: H. S. Campbell, Public domain, source
Hob: Jo Turner, CC BY-SA 2.0, source
Bibliomancy: Albert Robida, Public domain, source
Fossegrim: Bjørn som tegner, CC BY-SA 3.0, source
Pentagram: Tomruen, Attribution, source
Maximón: Sapfan (Jan Pesula), Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
Beltane Fire Festival: Stefan Schäfer, Lich, CC BY-SA 3.0, source
Dragon's blood: Andy Dingley, CC BY-SA 3.0, source
Planets in astrology: Jan van Loon, Public domain, source
Totem: Jami430, CC BY-SA 4.0, source
Fern flower: Antoni Piotrowski, Public domain, source
Ring shout: Attributed to John Rose, Public domain, source
Cornicello: Antonio Cavallo, Public domain, source
Easter Fire: Jürgen Eissink, CC BY-SA 4.0, source
Builders' rites: U.S. Government, Public domain, source
John Dee: Unidentified painter, Public domain, source
Face tattoo: Gottfried Lindauer, Public domain, source
Fortune-telling: Taras Shevchenko, Public domain, source
Germanic seeress: Emil Doepler, Public domain, source
Palmistry: Pietro della Vecchia, Public domain, source
Dongyue Dadi: H2v5o68z, CC0, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
Luoshu Square: An unknown Tibetan artist, Public domain, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source