Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇬🇧 United Kingdom and 3 moreMorgause
A legendary queen of Orkney and sister to King Arthur in British mythFigure · Power and authority Legendary
🇫🇮 Finland and 1 moreSampo
A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical
🇵🇱 Poland and 1 morePan Twardowski
A Polish sorcerer who bargained with the Devil and ended up on the MoonFigure · Power and authority Legendary
🇨🇳 ChinaInterconnected-arm gibbon通臂猿
A mythical primate with linked arms that can extend one limb by pulling in the other.Figure · Power and authority Legendary
🇨🇳 China and 1 moreMoney tree搖錢樹
A mythical tree of fortune and a Chinese New Year custom for wealthFigure · Luck and prosperity · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sampo: Väinö Blomstedt, Public domain, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Sang Thong: Narisara Nuwattiwong, Public domain, source
- Morgause: H. S. Campbell, Public domain, source
- Fairy: Henry Fuseli, Public domain, source
- Melusine: GilPe, CC BY-SA 3.0, source
- Kui: Dave Pape, Public domain, source
- Knights of Ålleberg: Photograph: Nasko, Public domain, source
- Pan Twardowski: Pit1233, Public domain, source
- Dragon turtle: Jonathan O'Donnell, CC BY 2.0, source
- Morana: Marta Malina Moraczewska, CC BY-SA 4.0, source
- Interconnected-arm gibbon: Xuande Emperor, Public domain, source
- Money tree: Pratyeka, CC BY-SA 4.0, source
- Dongyue Dadi: H2v5o68z, CC0, source
- Triple-headed eagle: Неизвестный автор. (фото обложки сборника: Александр Храмов), Public domain, source