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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇨🇳 China and 1 moreDongyue Dadi東嶽大帝 The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living 🇨🇳 China and 2 moreEight Immortals八仙 Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living 🇮🇹 Italy and 1 moreAradia A figure of Italian folklore and modern pagan witchcraft, seen as a teacher of magic and liberation.Figure · Cursing and harm · Power and authority Revived 🇬🇧 United Kingdom and 3 moreMorgause A legendary queen of Orkney and sister to King Arthur in British mythFigure · Power and authority Legendary 🇫🇮 Finland and 1 moreSampo A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical 🇫🇷 France and 2 moreMelusineMélusine A water spirit of French and Luxembourgish lore, known for her serpent form and the castles she built.Figure · Luck and prosperity · Power and authority Legendary 🇮🇪 Ireland and 4 moreFairy Queen A female ruler of fairies found in folklore, literature, and witchcraft trials across Europe.Figure · Power and authority Historical 🇷🇺 RussiaTriple-headed eagle A heraldic and mythological bird with three heads, appearing in Russian symbolism and European manuscripts.Being · Power and authority Historical 🇨🇳 ChinaKui夔 (kuí) A one-legged mountain spirit and ancient music master from Chinese mythologyBeing · Power and authority · Wonder and entertainment Legendary 🇲🇾 MalaysiaSang Sapurba A legendary ancestor figure in Malay and Minangkabau royal genealogiesFigure · Power and authority Legendary 🇵🇱 Poland and 1 morePan Twardowski A Polish sorcerer who bargained with the Devil and ended up on the MoonFigure · Power and authority Legendary 🇨🇳 ChinaDragon turtle龍龜 (Lóngguī) A Chinese mythic creature with a dragon body and turtle shell, used as a Feng Shui charm.Figure · Luck and prosperity · Power and authority Living 🇵🇱 Poland and 4 moreMoranaМорена A Slavic goddess of winter and death, whose effigy is drowned to welcome springFigure · Cursing and harm · Power and authority Living 🇨🇳 ChinaInterconnected-arm gibbon通臂猿 A mythical primate with linked arms that can extend one limb by pulling in the other.Figure · Power and authority Legendary 🇨🇳 China and 1 moreMoney tree搖錢樹 A mythical tree of fortune and a Chinese New Year custom for wealthFigure · Luck and prosperity · Power and authority Living 🇹🇭 Thailand and 2 moreSang Thongสังข์ทอง A Southeast Asian folktale about a prince born in a shell who gains golden skin and magical powers.Figure · Luck and prosperity · Love and attraction Historical 🇮🇩 IndonesiaNini Pelet A West Javanese sorceress legend linked to Mount Ciremai and the origin of the word for love charmsFigure · Love and attraction · Power and authority Legendary 🇸🇪 SwedenKnights of Ålleberg Swedish ghost story about sleeping warriors in a mountainFigure · Power and authority Legendary

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.