Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇬🇷 Greece and 4 moreTutelary deity
A guardian spirit or god assigned to protect a specific place, person, or group.Being · Protection Living
🇮🇳 India and 3 moreBrahma Kumarisप्रजापिता ब्रह्माकुमारी ईश्वरीय विश्वविद्यालय
A meditation-based spiritual movement that teaches soul identity and global peaceTradition · Cleansing and purification · Change and initiation Living
🇹🇭 Thailand and 5 moreKrasueกระสือ
A floating head with trailing organs from Southeast Asian folkloreBeing · Cursing and harm Living
🇺🇸 United States and 2 moreBlack Hebrew Israelites
A religious movement claiming African Americans are descendants of ancient IsraelitesTradition · Speaking with spirits and the dead Living
🇹🇭 Thailand and 1 moreNang Taniนางตานี
A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง
A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living
🇷🇺 Russia and 5 moreRinging Cedars' Anastasianismдвижение «Анастасия»
A Russian new religious movement based on books about a Siberian mystic and nature worshipTradition · Protection · Speaking with spirits and the dead Living
🇩🇪 Germany and 1 moreElwetritschElwedritsch
A chicken-like creature from German folklore that tames the fear of sleep paralysisBeing · Protection Living
🇬🇧 United Kingdom and 2 moreAetherius Society
A new religious movement blending theosophy, UFO claims, and spiritual healing to aid humanity.Tradition · Protection · Healing Living
🇮🇳 India and 5 moreWestern Sufism
Adaptations of Islamic mysticism in Europe and North AmericaTradition · Speaking with spirits and the dead · Power and authority Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇨🇳 China and 1 moreQianliyan千里眼
A Chinese sea and door god with clairvoyant sight, guardian of the sea goddess MazuBeing · Protection Living
🇮🇹 Italy and 5 moreSaint Michael
A Christian archangel who defends the faithful and weighs soulsBeing · Protection · Cursing and harm Living
🇯🇵 Japan and 1 moreKōshin庚申信仰
A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇷🇺 Russia and 3 moreYehowistsильинцы
A Russian Spiritual Christian group founded by Nikolai Ilyin in the 1840sTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇨🇳 ChinaPixiu貔貅
A winged lion-like creature from Chinese lore that guards wealth and wards off evil spirits.Being · Protection · Luck and prosperity Living
🇰🇷 South KoreaSuunism수운교
A Korean ethnic religion focused on the Great Jade Emperor of Heaven and spiritual reconnection.Tradition · Speaking with spirits and the dead · Change and initiation Living
🇵🇭 PhilippinesTiyanak
A vampiric creature in Philippine mythology that mimics a baby to lure travelers.Being · Cursing and harm · Luck and prosperity Living
🇵🇹 Portugal and 1 moreCabra cabriola
A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing · Cursing and harm Living
🇷🇺 Russia and 1 moreNew IsraelНовый Израиль
A Russian sectarian movement that established a farming commune in UruguayTradition Living
🇱🇨 Saint Lucia and 1 moreKélé
An Afro-Saint Lucian faith rooted in Yoruba traditions and secret practiceTradition · Speaking with spirits and the dead · Power and authority Living
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇮🇳 IndiaUchchhishtaउच्छिष्ट
A Hindu concept of ritual impurity linked to saliva and food remnantsBelief · Cleansing and purification Living
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
🇪🇸 Spain and 2 moreHoly ChaliceSanto Cáliz
A cup believed to have held the blood of Jesus at the Last SupperCharm · Speaking with spirits and the dead · Power and authority Living
🇮🇱 Israel and 2 moreReligious restrictions on the consumption of pork
A dietary rule found in several faiths that bars people from eating pig meat.Belief · Cleansing and purification Living
🇮🇳 India and 1 moreVarahiवाराही (Vārāhī)
A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇯🇵 JapanChīsai-ojisan小さいおじさん
A tiny Japanese cryptid said to bring luck when spotted in everyday placesFigure · Luck and prosperity Living
🇷🇴 Romania and 5 moreMărțișor
A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living
🇺🇸 United StatesHail Satan
A Satanic exclamation used as ritual greeting, rebel cry, and pop-culture punchlineBelief · Power and authority · Cursing and harm Living
🇯🇵 JapanMagatama勾玉
A curved Japanese bead used as jewelry, status symbol, and sacred object in Shinto.Charm · Power and authority · Speaking with spirits and the dead Living
🇹🇹 Trinidad and Tobago and 1 moreTrinidadian Vodunu
A West African Vodun tradition practiced in Trinidad and Tobago with Catholic elementsTradition · Speaking with spirits and the dead · Power and authority Living
🇯🇲 Jamaica and 1 moreNine-Night
A nine-day Caribbean wake rooted in Akan tradition to celebrate the deceased and guide their spirit home.Rite · Speaking with spirits and the dead Living
🇨🇳 ChinaDragon turtle龍龜 (Lóngguī)
A Chinese mythic creature with a dragon body and turtle shell, used as a Feng Shui charm.Figure · Luck and prosperity · Power and authority Living
🇫🇮 Finland and 2 moreSaint Knut's Daytjugondag jul; nuutinpäivä
A January festival ending the Christmas season with tree removal and traditional visits.Rite · Cleansing and purification Living
🇭🇹 HaitiHaitian CarnivalKanaval
A major Caribbean festival of music, dance, and satire leading to Mardi Gras in HaitiTradition · Wonder and entertainment · Luck and prosperity Living
🇭🇹 HaitiChristian-Vodou
The blending of Haitian Vodou and Roman Catholicism into a single spiritual practiceTradition · Speaking with spirits and the dead · Protection Living
🇳🇿 New Zealand and 1 moreManaia
A composite guardian spirit in Māori art and beliefBeing · Protection · Speaking with spirits and the dead Living
🇹🇭 ThailandSihuhataแมงสี่หูห้าตา
A legendary creature from northern Thai folklore associated with wealth and divine testingBeing · Luck and prosperity · Power and authority Living
🇩🇿 AlgeriaWezeeaوَزِيعَة
A Kabyle custom of communal slaughter and meat sharing for social solidarityRite · Speaking with spirits and the dead · Luck and prosperity Living
🇿🇼 ZimbabweMhande
A Shona song and dance performance tied to rain rituals and ancestral communicationIllusion · Speaking with spirits and the dead · Luck and prosperity Living
🇹🇭 Thailand and 1 moreHae Nang Maewแห่นางแมว (Thai); ពិធីហែនាងម៉ែវ (Khmer)
A rainmaking ritual where a cat is paraded through villages to end droughtRite · Luck and prosperity Living
🇯🇵 Japan and 1 morePower spotパワースポット
A Japanese term for places believed to hold strong earth energy and healing power.Belief · Healing · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Ognyena Maria: Unknown author, Public domain, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Omamori: Leongboy1, Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Vahana: Unknown Nepali, Public domain, source
- Krasue: Xavier Romero-Frias, CC BY-SA 3.0, source
- Black Hebrew Israelites: Elvert Barnes, CC BY-SA 2.0, source
- Brahma Kumaris: Tamasin Ramsey, CC BY-SA 3.0, source
- Nang Tani: Xufanc, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
- Elwetritsch: AnRo0002, CC0, source
- Aetherius Society: Hjamesberglen, CC0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Pixiu: N509FZ, CC BY-SA 4.0, source
- Sihuhata: Chainwit., CC BY-SA 4.0, source
- Manaia: Sarang, Public domain, source
- Haitian Carnival: User:Doron, CC BY-SA 3.0, source
- Dragon turtle: Jonathan O'Donnell, CC BY 2.0, source
- Magatama: Kakidai, CC BY-SA 3.0, source
- Ringing Cedars' Anastasianism: Лобачев Владимир, CC BY-SA 3.0, source
- Qianliyan: 玄史生, CC0, source
- Uchchhishta: Ebenezergangmei, CC BY-SA 4.0, source
- Holy Chalice: Vitold Muratov, CC BY-SA 3.0, source
- Saint Michael: Francesco Botticini, Public domain, source
- Religious restrictions on the consumption of pork: Unknown author, Public domain, source
- Hail Satan: Paul Sableman, CC BY 2.0, source
- Power spot: ccfarmer, CC BY 3.0, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Spiritualist church: Jim.henderson, CC0, source