Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇩🇪 Germany and 4 moreAnimal TarotTiertarock
A family of playing card decks featuring animal imagery instead of traditional tarot scenesTradition · Luck and prosperity Living
🇧🇷 BrazilPro-VidaPró-Vida, Integração Cósmica
An occultist group founded in Brazil that promises cosmic consciousness and earthly paradise.Tradition · Change and initiation · Power and authority Living
🇨🇺 Cuba and 1 moreHaitian Vodou in CubaVodú Haitiano
A Caribbean religious tradition brought by migrants and maintained in eastern CubaTradition · Speaking with spirits and the dead · Protection Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇨🇳 China and 1 moreFalun Gong法轮功
A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living
🇮🇳 India and 3 moreBrahma Kumarisप्रजापिता ब्रह्माकुमारी ईश्वरीय विश्वविद्यालय
A meditation-based spiritual movement that teaches soul identity and global peaceTradition · Cleansing and purification · Change and initiation Living
🇺🇸 United States and 2 moreBlack Hebrew Israelites
A religious movement claiming African Americans are descendants of ancient IsraelitesTradition · Speaking with spirits and the dead Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇷🇺 Russia and 5 moreRinging Cedars' Anastasianismдвижение «Анастасия»
A Russian new religious movement based on books about a Siberian mystic and nature worshipTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreAetherius Society
A new religious movement blending theosophy, UFO claims, and spiritual healing to aid humanity.Tradition · Protection · Healing Living
🇮🇳 India and 5 moreWestern Sufism
Adaptations of Islamic mysticism in Europe and North AmericaTradition · Speaking with spirits and the dead · Power and authority Living
🇷🇺 Russia and 3 moreYehowistsильинцы
A Russian Spiritual Christian group founded by Nikolai Ilyin in the 1840sTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇱🇨 Saint Lucia and 1 moreKélé
An Afro-Saint Lucian faith rooted in Yoruba traditions and secret practiceTradition · Speaking with spirits and the dead · Power and authority Living
🇰🇷 South KoreaSuunism수운교
A Korean ethnic religion focused on the Great Jade Emperor of Heaven and spiritual reconnection.Tradition · Speaking with spirits and the dead · Change and initiation Living
🇷🇺 Russia and 1 moreNew IsraelНовый Израиль
A Russian sectarian movement that established a farming commune in UruguayTradition Living
🇨🇳 China and 3 moreFengshui woodland風水林
A protected grove in East Asia believed to shape the local environment and bring luck to nearby communities.Tradition · Protection · Luck and prosperity Living
🇳🇵 Nepal and 1 moreKiratism
The indigenous animist and shamanic religion of the Kirati peoples in Nepal and IndiaTradition · Protection · Speaking with spirits and the dead Living
🇮🇩 IndonesiaMarapu
Ancestral religion of Sumba and Flores in IndonesiaTradition · Speaking with spirits and the dead · Protection Living
🇭🇹 HaitiChristian-Vodou
The blending of Haitian Vodou and Roman Catholicism into a single spiritual practiceTradition · Speaking with spirits and the dead · Protection Living
🇪🇬 Egypt and 5 moreMawlidمولد
An annual festival commemorating the birth of the Prophet MuhammadTradition · Power and authority Living
🇬🇧 United Kingdom and 3 moreOdinic Rite
A UK-based Heathen group that restricts membership to people of European ancestry.Tradition · Power and authority Living
🇺🇦 Ukraine and 5 moreBullroarer
A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreRoshni Mela
A three-day fair of earthen lamps and prayers held at a Sufi shrine in Punjab.Tradition · Protection · Luck and prosperity Living
🇭🇹 HaitiHaitian CarnivalKanaval
A major Caribbean festival of music, dance, and satire leading to Mardi Gras in HaitiTradition · Wonder and entertainment · Luck and prosperity Living
🇲🇦 Morocco and 1 moreTweezaتويزة
A North African Sufi tradition of communal labor and mutual aidTradition · Protection · Speaking with spirits and the dead Living
🇮🇩 IndonesiaSunda Wiwitanᮞᮥᮔ᮪ᮓ ᮝᮤᮝᮤᮒᮔ᮪
A folk religion of the Sundanese people in western Java, IndonesiaTradition · Protection · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreTariqaطريقة
A Sufi spiritual path and the community that follows itTradition · Speaking with spirits and the dead · Change and initiation Living
🇮🇳 IndiaTribal religions in India
Indigenous spiritual practices of India's Scheduled Tribes, often grouped under Hinduism in official records.Tradition · Speaking with spirits and the dead · Protection Living
🇷🇺 RussiaYhyakhЫһыах
A summer solstice festival of the Sakha people marking the new year and nature's returnTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇹🇼 TaiwanYin miao陰廟
Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living
🇹🇹 Trinidad and Tobago and 1 moreTrinidadian Vodunu
A West African Vodun tradition practiced in Trinidad and Tobago with Catholic elementsTradition · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ
An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living
🇷🇴 Romania and 5 moreMărțișor
A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living
🇮🇷 Iran and 2 moreSuperstitions in Muslim societies
Beliefs in supernatural forces and charms found across the Islamic worldTradition · Protection · Healing Living
🇮🇳 India and 1 moreFolk practices in Punjab
Indigenous beliefs and rituals of the Punjabi people across India and PakistanTradition · Protection · Healing Living
🇻🇳 VietnamCây nêuCây nêu (chữ Nôm: 核標)
A bamboo pole raised to keep evil spirits away during the Lunar New Year in VietnamTradition · Protection Living
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaSanjhi
A festival and art form honoring a mother goddess through clay images and colored designsTradition · Love and attraction · Luck and prosperity Living
🇹🇷 Turkey and 4 moreSufi whirlingSemazen
A spinning meditation practiced by Sufi dervishes to reach spiritual connection through music and movement.Rite · Speaking with spirits and the dead · Change and initiation Living
🇿🇦 South Africa and 1 moreSacred caves of the Basotho
Cave networks in South Africa and Lesotho used by the Basotho for ancestral rituals and healingTradition · Healing · Protection Living
🇺🇸 United StatesThe Michael Teachings
A channeled New Age system for self-understanding and personality analysisTradition · Love and attraction · Change and initiation Living
🇺🇸 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living
🇩🇿 AlgeriaMawsimموسم
Annual Maghrebi festival blending Sufi veneration with social and economic gatheringTradition · Speaking with spirits and the dead · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Roshni Mela: FatherofGod, CC BY-SA 4.0, source
- Sunda Wiwitan: Greenland4, Public domain, source
- Yhyakh: Humano92, Public domain, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
- Quviasukvik: Jodie Wilson, CC BY 2.0, source
- Animal Tarot: Cards: anonymous; Photo: Andreas Praefcke, Public domain, source
- Haitian Vodou in Cuba: Dr. Anthony R. Picciolo, NOAA NODC, Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Kiratism: TheDreamSky ( talk ), CC BY 3.0, source
- Black Hebrew Israelites: Elvert Barnes, CC BY-SA 2.0, source
- Falun Gong: longtrekhome, CC BY 3.0, source
- Marapu: Unknown author, CC BY-SA 3.0, source
- Brahma Kumaris: Tamasin Ramsey, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Aetherius Society: Hjamesberglen, CC0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Haitian Carnival: User:Doron, CC BY-SA 3.0, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Mawsim: Beghdadi Walid, CC BY-SA 4.0, source
- Tweeza: Demeester, CC BY-SA 3.0, source
- Superstitions in Muslim societies: Unknown author, CC0, source
- Ringing Cedars' Anastasianism: Лобачев Владимир, CC BY-SA 3.0, source
- Fengshui woodland: 猫猫的日记本 (Cat's diary), CC BY-SA 3.0, source
- Yin miao: Outlookxp, CC BY-SA 4.0, source
- Sama: myself, Public domain, source
- Mawlid: Firdaus Latif, CC BY-SA 2.0, source
- Spiritualist church: Jim.henderson, CC0, source
- Sacred caves of the Basotho: JMK, CC BY-SA 3.0, source
- Folk practices in Punjab: Veer jindal, CC BY-SA 3.0, source
- Cây nêu: vi:Phạm Xuân Nguyên, CC BY-SA 3.0, source
- Sanjhi: Veer jindal, CC BY-SA 3.0, source