Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇮🇷 Iran and 1 moreJinnجِنّ
Supernatural beings in Islamic and pre-Islamic Arabian belief, created from smokeless fire.Being · Protection · Cursing and harm Living
🇮🇷 Iran and 2 moreHaoma
A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living
🇳🇿 New ZealandTaniwha
Supernatural beings of Māori lore, acting as guardians or dangerous predators in water and earthBeing · Protection · Cursing and harm Living
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇧🇯 Benin and 2 morePapa Legba
A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living
🇲🇽 Mexico and 2 moreAluxaluxo'ob
A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇭🇹 Haiti and 2 moreLwa
Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living
🇬🇧 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical
🇯🇵 JapanZashiki-warashi座敷童子
A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇮🇪 Ireland and 1 moreAos Sí
Supernatural beings of Irish and Scottish folklore, said to dwell in mounds and influence the human world.Being · Protection · Cursing and harm Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇬🇷 Greece and 4 moreKallikantzarosκαλικάντζαρος
A malevolent goblin that dwells underground and surfaces during the twelve days of Christmas.Being · Cursing and harm · Luck and prosperity Historical
🇨🇳 ChinaJin Chan金蟾
A three-legged toad charm used in feng shui to attract wealth and guard against bad luckBeing · Luck and prosperity · Protection Living
🇮🇹 ItalyBadaliscBadalisch
A mythical goat-headed creature from the Italian Alps, captured and mocked during Epiphany celebrations.Being · Cursing and harm · Wonder and entertainment Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇯🇵 JapanMisaki御先
Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living
🇺🇸 United StatesThe Gray Man
A coastal ghost from South Carolina said to warn of hurricanesBeing · Protection Living
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇮🇶 Iraq and 1 moreTawûsî Melekتاوسی مەلەک
The central angel of Yazidism, known as the Peacock Angel and leader of the Seven Mysteries.Being · Power and authority · Speaking with spirits and the dead Living
🇬🇷 Greece and 4 moreTutelary deity
A guardian spirit or god assigned to protect a specific place, person, or group.Being · Protection Living
🇹🇭 Thailand and 5 moreKrasueกระสือ
A floating head with trailing organs from Southeast Asian folkloreBeing · Cursing and harm Living
🇯🇵 Japan and 4 moreHousehold deity
A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical
🇹🇭 Thailand and 1 moreNang Taniนางตานี
A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง
A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇵🇱 Poland and 3 moreStrzyga
A female demon in Polish folklore, linked to owls and vampiric traitsBeing · Cursing and harm · Protection Historical
🇬🇷 GreeceGelloΓελλώ
A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical
🇩🇪 Germany and 1 moreElwetritschElwedritsch
A chicken-like creature from German folklore that tames the fear of sleep paralysisBeing · Protection Living
🇨🇳 China and 1 moreQianliyan千里眼
A Chinese sea and door god with clairvoyant sight, guardian of the sea goddess MazuBeing · Protection Living
🇮🇹 Italy and 5 moreSaint Michael
A Christian archangel who defends the faithful and weighs soulsBeing · Protection · Cursing and harm Living
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇵🇭 PhilippinesTiyanak
A vampiric creature in Philippine mythology that mimics a baby to lure travelers.Being · Cursing and harm · Luck and prosperity Living
🇵🇹 Portugal and 1 moreCabra cabriola
A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing · Cursing and harm Living
🇨🇳 ChinaPixiu貔貅
A winged lion-like creature from Chinese lore that guards wealth and wards off evil spirits.Being · Protection · Luck and prosperity Living
🇩🇴 Dominican Republic and 5 moreZemi
A Taíno deity or ancestral spirit housed in a carved object used for worship and protectionBeing · Protection · Healing Historical
🇪🇬 Egypt and 1 moreAgathos Daimonἀγαθὸς δαίμων
A noble spirit and serpent deity of Greek and Egyptian traditionBeing · Protection · Luck and prosperity Historical
🇩🇴 Dominican RepublicAnaisa Pye
A Dominican loa of love and wealth, linked to Saint Anne.Being · Love and attraction · Luck and prosperity Living
🇿🇦 South AfricaAmadlozi
Ancestors of the Nguni people who guide and protect their descendantsBeing · Protection · Speaking with spirits and the dead Living
🇬🇷 GreeceMeilichiosΜειλίχιος
An ancient Greek chthonic spirit linked to Zeus and appeased through fire offerings.Being · Protection · Cursing and harm Historical
🇵🇬 Papua New GuineaBaloma
Spirits of departed kin who, Trobrianders hold, place each new child in the wombBeing · Love and attraction Living
🇷🇺 RussiaAiyАйыы (Ayıı)
Benevolent spirits of the Upper World in Yakut mythologyBeing · Speaking with spirits and the dead · Power and authority Living
🇬🇧 United Kingdom and 1 moreElder Mother
A guardian spirit of elder trees in English and Scandinavian folkloreBeing · Protection · Cursing and harm Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kallikantzaros: Katolophyromai, CC BY-SA 4.0, source
- Jin Chan: Tristanb, CC BY-SA 3.0, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Badalisc: Luca Giarelli, CC BY-SA 3.0, source
- Changeling: Henry Fuseli, Public domain, source
- Jinn: VenusFeuerFalle, CC0, source
- Taniwha: Pseudopanax at en.wikipedia, Public domain, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Alux: Gary Todd, CC0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Lwa: Hector Hyppolite, Public domain, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Aos Sí: AE [George William Russell] (1867-1935), CC BY 4.0, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Tawûsî Melek: Bernd Schwabe in Hannover, CC BY 3.0, source
- Krasue: Xavier Romero-Frias, CC BY-SA 3.0, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Nang Tani: Xufanc, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Strzyga: Filip Gutowski, CC BY-SA 4.0, source
- Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
- Gello: Filippino Lippi, Public domain, source
- Elwetritsch: AnRo0002, CC0, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Pixiu: N509FZ, CC BY-SA 4.0, source
- Meilichios: Mark Landon, CC BY 4.0, source
- Agathos Daimon: Carole Raddato, CC BY-SA 2.0, source
- Zemi: Unknown author, CC0, source
- The Gray Man: Phoebe, CC BY-SA 4.0, source
- Spirit: Jastrow, Public domain, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Qianliyan: 玄史生, CC0, source
- Saint Michael: Francesco Botticini, Public domain, source