Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇩🇪 Germany and 5 moreStraw bearStrohbär
A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living
🇬🇧 United Kingdom and 3 moreRowancaorann
A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇧🇯 Benin and 2 morePapa Legba
A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇵🇪 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇺🇸 United StatesRing shout
A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Daruma doll: Crisco 1492, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Incense: nakimusi, CC BY 2.0, source
- Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
- Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Rainmaking: George Catlin, Public domain, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Séance: Unknown author, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Coco: Francisco de Goya, CC0, source
- Bogeyman: Francisco Goya, Public domain, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Friday the 13th: Leonardo da Vinci, Public domain, source
- Pentagram: Tomruen, Attribution, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
- Spirit house: Chainwit., CC BY-SA 4.0, source
- Druidry: TheJaySpearing, CC BY-SA 4.0, source
- Santa Muerte: Not home, Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Ring shout: Attributed to John Rose, Public domain, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Baku: Momotarou2012, CC BY-SA 3.0, source
- Florida Water: Unknown artist(s), Public domain, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Santo Daime: Tonelada, CC BY-SA 3.0, source
- May Day: Bryan Ledgard, CC BY 2.0, source
- Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Wheel of the Year: Sunblade1500, CC BY-SA 3.0, source
- Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
- Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Evil eye: FocalPoint, CC BY-SA 3.0, source