Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇮🇳 India and 1 moreNazar battuनज़र बट्टू / نظر بٹو
A charm or deliberate flaw used in South Asia to ward off the evil eye.Charm · Protection Living
🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc
The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇨🇿 Czech RepublicCzech folklore
The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇨🇳 China and 2 moreCoin-sword辟邪劍 (bì xié jiàn)
A Chinese numismatic talisman made of cash coins strung on a rod to ward off evil spiritsCharm · Protection Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇺🇸 United States and 4 moreTooth fairy
A childhood figure who exchanges lost baby teeth for gifts or coins.Figure · Luck and prosperity Living
🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง
A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇮🇳 IndiaKadangot Makkam
A North Malabar goddess who became a deity after being killed by her brothers.Being · Protection · Love and attraction Living
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Kadangot Makkam: Shagil Kannur, CC BY-SA 4.0, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Nazar battu: Wiki-uk, CC BY-SA 3.0, source
- Folklore of Romania: TwoWings, CC BY-SA 3.0, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Czech folklore: Biser Todorov, CC BY-SA 4.0, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Tooth fairy: Eden, CC BY 2.0, source
- Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Coin-sword: Etnografiska museet, CC BY 2.5, source
- Lock of hair: Unknown author, CC0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Bonfire: S Marshall, CC BY 3.0, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Superstition in China: Gary Todd, CC0, source