Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇬🇧 United Kingdom and 3 moreRowancaorann
A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇬🇧 United KingdomEnglish folklore
The myths, legends, and customs of England passed down through generations.Tradition · Protection · Cursing and harm Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇬🇷 GreeceAncient Greek folklore
The oral stories, music and rituals of the ancient GreeksTradition · Speaking with spirits and the dead · Power and authority Historical
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇫🇮 Finland and 1 moreFinnic mythologies
The traditional beliefs and spiritual practices of the Finnic-speaking peoples of northern Eurasia.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇹 Italy and 5 moreRelic
An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living
🇬🇷 Greece and 5 moreCrossroads (folklore)
A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living
🇮🇳 India and 3 moreAstral projection
An intentional out-of-body experience where consciousness travels through the astral planeTradition · Speaking with spirits and the dead · Change and initiation Living
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇷🇺 Russia and 1 moreImitation of sounds in shamanism
Shamanic vocal and musical mimicry of nature to invoke spirits or transform identityRite · Speaking with spirits and the dead · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Astral projection: Hereward Carrington, Sylvan Muldoon., Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- English folklore: J. R. Skelton, Public domain, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Haruspicy: Lokilech, CC BY-SA 3.0, source
- Druidry: TheJaySpearing, CC BY-SA 4.0, source
- Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Sámi drum: Zouavman Le Zouave, CC BY-SA 3.0, source
- St John's Eve: Jules Breton, Public domain, source
- Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
- Magic circle: John William Waterhouse, Public domain, source
- Relic: MathieuGuy, CC BY-SA 3.0, source
- Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Holy well: The Speckled Bird, CC BY-SA 4.0, source
- Holy Chalice: Vitold Muratov, CC BY-SA 3.0, source
- Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
- Wheel of the Year: Sunblade1500, CC BY-SA 3.0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Soul dualism: 尹真人, Public domain, source
- Slavic religion: Alphonse Mucha, Public domain, source