Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇨🇳 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living
🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog
Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living
🇹🇭 Thailand and 1 morePra Jiadประเจียด
A Muay Thai armband worn for luck and confidenceCharm · Luck and prosperity · Protection Living
🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián)
Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical
🇺🇸 United StatesLemon pig
A carved fruit figure made for amusement and later linked to New Year luckCharm · Luck and prosperity Living
🇮🇹 ItalySmorfia
A Neapolitan dream book that turns visions into lottery numbersOracle · Luck and prosperity Living
🇯🇵 JapanJapanese superstitions
Common beliefs in Japan about luck, numbers, and omens rooted in language and customBelief · Luck and prosperity · Protection Living
🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn)
A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇦🇺 Australia and 2 moreTheatrical superstitions
Beliefs and rituals among actors to avoid bad luck and ward off spiritsBelief · Protection · Luck and prosperity Living
🇮🇷 Iran and 5 moreHippomancy
Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical
🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패
Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical
🇯🇵 JapanDōbutsu uranai動物占い
A Japanese divination system that sorts people into animal types based on birthdate and personality axes.Oracle · Luck and prosperity Living
🇨🇳 China and 1 moreConfucian coin charms
Amulets bearing Confucian moral teachings and historical storiesCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢
Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián)
Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical
🇬🇧 United KingdomFumsup
A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm · Luck and prosperity Historical
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United States and 4 moreTooth fairy
A childhood figure who exchanges lost baby teeth for gifts or coins.Figure · Luck and prosperity Living
🇫🇷 France and 2 moreMelusineMélusine
A water spirit of French and Luxembourgish lore, known for her serpent form and the castles she built.Figure · Luck and prosperity · Power and authority Legendary
🇺🇸 United States and 1 moreNew Thought
A spiritual philosophy linking mental states to physical health and prosperityTradition · Healing · Luck and prosperity Living
🇨🇭 Switzerland and 3 moreTatzelwurm
A cat-headed lizard of the Alps, said to guard mines and drink cow milk.Being · Cursing and harm · Luck and prosperity Legendary
🇮🇷 Iran and 1 moreDerafsh Kavianiدرفش کاویانی
A legendary royal standard of pre-Islamic Iran, later adopted as a symbol of national identity.Charm · Power and authority · Luck and prosperity Historical
🇸🇪 Sweden and 5 moreLindwormlindorm
A serpentine dragon of Northern and Central European folklore, often depicted as limbless or winged.Being · Luck and prosperity · Cursing and harm Legendary
🇷🇺 Russia and 3 moreChortчёрт
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical
🇸🇮 Slovenia and 5 moreVesnaВесна
A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical
🇷🇴 Romania and 2 moreStrixστρίξ
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical
🇮🇱 Israel and 1 moreTeraphimתרפים
Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical
🇹🇭 Thailand and 1 moreNang Taniนางตานี
A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇦🇱 Albania and 3 moreKulshedra
A multi-headed serpent demon in Albanian folklore that controls storms and droughts.Being · Cursing and harm · Luck and prosperity Legendary
🇯🇲 Jamaica and 3 moreDuppy
A Caribbean term for a ghost or malevolent spirit, rooted in West African folklore.Being · Cursing and harm · Luck and prosperity Living
🇷🇴 RomaniaZână
A Romanian woodland spirit linked to Diana that guides travelers and blesses children.Being · Protection · Luck and prosperity Legendary
🇸🇪 Sweden and 1 moreSkogsrå
A forest spirit in Swedish folklore who appears as a beautiful woman but hides a hollow back and animal feet.Being · Luck and prosperity · Cursing and harm Legendary
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇷🇸 SerbiaCikavacцикавац
A winged creature from Serbian folklore that fetches honey and milk for its ownerBeing · Luck and prosperity · Power and authority Legendary
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇨🇳 ChinaPeaches of Immortality仙桃
Legendary Chinese fruits said to grant eternal life to deities and mortalsSubstance · Luck and prosperity · Change and initiation Legendary
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇮🇹 ItalyMonacielloMunaciello
A Neapolitan sprite linked to the city's underground waterways and hidden wealth.Figure · Luck and prosperity · Cursing and harm Legendary
🇵🇭 PhilippinesTiyanak
A vampiric creature in Philippine mythology that mimics a baby to lure travelers.Being · Cursing and harm · Luck and prosperity Living
🇰🇷 South Korea and 1 moreDokkaebi도깨비
A one-legged supernatural being from Korean folklore, often linked to household objects and magical items.Being · Wonder and entertainment · Luck and prosperity Legendary
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇬🇧 United KingdomBuccabocka
A Cornish sea-spirit and mine-dweller who receives fish offerings from coastal communities.Being · Protection · Luck and prosperity Historical
🇫🇷 FranceFarfadet
Small helpful spirits of French folklore that perform chores for foodBeing · Luck and prosperity Legendary
🇩🇪 GermanyFeldgeist
German folk creatures tied to crops, weather and harvest ritualsBeing · Cursing and harm · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Vault protector coin: 风之清扬, CC BY-SA 3.0, source
- Xana: John William Waterhouse, Public domain, source
- Astrology: Wilfredor, CC0, source
- Changeling: Henry Fuseli, Public domain, source
- Chinese burial money: Gary Todd, CC0, source
- Pra Jiad: Samy Sana, CC BY-SA 3.0, source
- Lemon pig: GenesisNZ, CC0, source
- Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
- Confucian coin charms: Jean-Michel Moullec, CC BY 2.0, source
- Marriage coin charm: Scott Semans, CC BY 3.0, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Melusine: GilPe, CC BY-SA 3.0, source
- Tooth fairy: Eden, CC BY 2.0, source
- Tatzelwurm: Abrasax, CC BY-SA 3.0 de, source
- Derafsh Kaviani: CNG Coins, CC BY-SA 3.0, source
- Lindworm: Unknown author, Public domain, source
- Vesna: Viktor Vasnetsov, Public domain, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Nang Tani: Xufanc, CC BY-SA 3.0, source
- Kulshedra: Bidgee, CC BY 3.0, source
- Skogsrå: Gunnar Creutz (Achird), CC BY-SA 3.0, source
- Peaches of Immortality: Anonymous ( China ) Unknown author, Public domain, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Feldgeist: Zwoelefant, CC BY-SA 3.0, source
- Farfadet: User:Mattes, Public domain, source
- Bucca: Frederick Whymper, Public domain, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Korean numismatic charm: Unknown author(s)., Public domain, source
- Chort: Unknown author, Public domain, source
- Regional forms of shamanism: Man Sing, Public domain, source
- Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
- Teraphim: Athanasius Kircher, Public domain, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- New Thought: Nyttend, Public domain, source