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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living 🇨🇳 China and 2 moreOnomancy Divination based on the letters, numbers, or written strokes of a person's nameOracle · Seeing and foretelling · Luck and prosperity Living 🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living 🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living 🇮🇪 Ireland and 4 moreWinter solstice The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living 🇪🇪 Estonia and 5 moreFern flower A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living 🇺🇸 United States and 4 moreFortune-telling A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living 🇬🇧 United Kingdom and 7 moreSaint Andrew's Day A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living 🇺🇸 United States and 1 morePunxsutawney Phil A groundhog who serves as the central figure in an annual American weather prediction festival.Belief · Seeing and foretelling · Wonder and entertainment Living 🇯🇵 JapanYutaユタ Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living 🇺🇸 United StatesBloody Mary A mirror ritual to summon a spirit that reveals the future or brings harmBelief · Seeing and foretelling · Cursing and harm Living 🇯🇵 JapanHatsuyume初夢 The first dream of the new year and its traditional omensBelief · Seeing and foretelling · Luck and prosperity Living 🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living 🇬🇧 United KingdomTwo of Coins A tarot card representing balance, juggling duties, and the struggle to maintain equilibrium.Belief · Seeing and foretelling Living 🇫🇮 FinlandEtiäinen A Finnish belief in a premonitory apparition that precedes a person's arrivalBelief · Seeing and foretelling Living 🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living 🇻🇳 VietnamBà Chúa Xứ婆主處 A Mekong Delta goddess of prosperity, asked for trade, health and fertilityBeing · Protection · Luck and prosperity Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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