Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇷🇸 Serbia and 5 moreVampire
An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary
🇫🇷 France and 5 moreWerewolf
A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being · Cursing and harm · Wonder and entertainment Legendary
🇪🇬 Egypt and 1 moreLilithלִילִית
A feminine figure from Mesopotamian and Jewish mythology, often depicted as a night demon or spirit.Being · Cursing and harm Legendary
🇬🇧 United Kingdom and 1 moreBugbear
A medieval English creature used to frighten children into obedienceFigure · Cursing and harm Legendary
🇸🇪 Sweden and 2 moreFreyja
Norse goddess of love, war, and seiðr magic who rides a chariot pulled by catsBeing · Love and attraction · Seeing and foretelling Legendary
🇷🇺 Russia and 3 moreFirebird
A glowing bird of Slavic folklore that brings both fortune and peril to those who seek itFigure · Wonder and entertainment · Luck and prosperity Legendary
🇫🇷 FranceLady of the LakeDame du Lac
A water spirit who raises knights and captures wizards in Arthurian talesFigure · Protection · Cursing and harm Legendary
🇬🇧 United Kingdom and 3 moreMorgause
A legendary queen of Orkney and sister to King Arthur in British mythFigure · Power and authority Legendary
🇨🇴 Colombia and 1 moreTunda
A shapeshifting entity from the Pacific coast of Colombia and Ecuador that lures people into the forest.Figure · Cursing and harm Legendary
🇷🇴 Romania and 1 moreMoroi
A Romanian phantom that drains the living, linked to strigoi and unbaptised infants.Figure · Cursing and harm Legendary
🇧🇷 Brazil and 5 moreWhite Lady
A female ghost in white clothing linked to tragedy and omens across many culturesFigure · Cursing and harm · Seeing and foretelling Legendary
🇷🇺 Russia and 4 moreBaba Yaga
A complex Slavic witch figure who lives in a moving hut and flies in a mortar.Figure · Cursing and harm · Protection Legendary
🇨🇳 China and 1 moreYue Lao月下老人
The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary
🇬🇷 GreeceBaba Yaga (sample)Баба-яга
A witch of Slavic tales who lives in a hut on legs.Figure · Change and initiation Legendary
🇺🇸 United States and 1 moreBigfoot
A large, hairy humanoid creature of North American folklore and cryptozoologyFigure · Wonder and entertainment Legendary
🇫🇷 France and 2 moreMelusineMélusine
A water spirit of French and Luxembourgish lore, known for her serpent form and the castles she built.Figure · Luck and prosperity · Power and authority Legendary
🇷🇺 Russia and 1 moreBabayБабай
A night spirit in Slavic folklore used to frighten children into sleepingFigure · Cursing and harm Legendary
🇬🇧 United Kingdom and 2 moreJenny Greenteeth
A river-hag from English folklore used to warn children away from dangerous watersFigure · Cursing and harm Legendary
🇮🇪 IrelandMerrowmurúch
A sea creature from Irish folklore, known for its magical cap and singing voice.Figure · Wonder and entertainment Legendary
🇨🇳 ChinaKui夔 (kuí)
A one-legged mountain spirit and ancient music master from Chinese mythologyBeing · Power and authority · Wonder and entertainment Legendary
🇨🇳 China and 1 moreFengli风狸 / 風狸
A legendary flying mammal from Chinese lore, said to carry a magic wand and resist death.Figure · Wonder and entertainment Legendary
🇮🇹 ItalyMonacielloMunaciello
A Neapolitan sprite linked to the city's underground waterways and hidden wealth.Figure · Luck and prosperity · Cursing and harm Legendary
🇨🇳 ChinaPanhu盤瓠
A dragon-dog origin myth of the Yao and She peoples in ChinaFigure · Speaking with spirits and the dead Legendary
🇲🇾 MalaysiaSang Sapurba
A legendary ancestor figure in Malay and Minangkabau royal genealogiesFigure · Power and authority Legendary
🇵🇱 Poland and 1 morePan Twardowski
A Polish sorcerer who bargained with the Devil and ended up on the MoonFigure · Power and authority Legendary
🇺🇸 United StatesMoll Dyer
A Maryland folktale about a woman accused of witchcraft and her cursed stoneFigure · Cursing and harm · Protection Legendary
🇯🇵 JapanAmabieアマビエ
A prophetic sea creature from Japan that wards off disease with its imageFigure · Protection · Seeing and foretelling Legendary
🇷🇺 Russia and 1 moreKuma LisaКума Лиса
A trickster fox from Slavic folklore who outwits other animalsFigure · Wonder and entertainment Legendary
🇨🇴 Colombia and 1 moreLa Bolefuego
A fiery apparition from the Llanos that hunts travelers and avoids prayer.Figure · Cursing and harm Legendary
🇪🇬 EgyptSoul Collector
A mythical figure said to gather, guide, or judge the spirits of those who have passed away.Being · Speaking with spirits and the dead Legendary
🇬🇧 United KingdomTom Thumb
A tiny English folk hero who outwits giants and serves King ArthurFigure · Wonder and entertainment Legendary
🇦🇹 Austria and 3 moreSalige Frau
A blissful Alpine spirit who guides farmers and guards mountain gameFigure · Protection · Healing Legendary
🇨🇳 ChinaInterconnected-arm gibbon通臂猿
A mythical primate with linked arms that can extend one limb by pulling in the other.Figure · Power and authority Legendary
🇫🇮 FinlandAjatar
An evil female spirit of Finnish folklore associated with serpents and diseaseFigure · Cursing and harm Legendary
🇧🇬 Bulgaria and 1 moreIspolinисполин
A legendary giant from Bulgarian folklore, said to be the second generation of Earth's inhabitants.Figure Legendary
🇸🇪 SwedenYsätters-Kajsa
A wind-troll from Swedish folklore who danced with the gales of NärkeFigure · Cursing and harm · Luck and prosperity Legendary
🇬🇧 United KingdomJoan the Wad
A Cornish pixie queen linked to fire and fortuneFigure · Luck and prosperity · Protection Legendary
🇬🇹 Guatemala and 1 moreEl Sombrerón
A tall, hat-wearing figure from Guatemalan legend who courts young women and haunts neighborhoods at dusk.Figure · Love and attraction · Cursing and harm Legendary
🇮🇪 IrelandChildren of LirOidheadh chloinne Lir
An Irish myth about four siblings transformed into swans by a jealous stepmotherFigure · Wonder and entertainment Legendary
🇮🇩 IndonesiaNini Pelet
A West Javanese sorceress legend linked to Mount Ciremai and the origin of the word for love charmsFigure · Love and attraction · Power and authority Legendary
🇮🇩 IndonesiaKeong Emas
A Javanese legend about a princess turned into a golden snailFigure · Love and attraction Legendary
🇨🇳 China and 3 moreSwan maiden
A folk motif where a man steals a bird-woman's feather cloak to force marriage.Figure · Love and attraction · Cursing and harm Legendary
🇺🇸 United States and 2 moreFlying Africans
A legend of enslaved people returning to Africa by magic flightFigure · Cursing and harm · Speaking with spirits and the dead Legendary
🇧🇷 BrazilRomãozinho
A cursed immortal boy from Brazilian folklore who never grows and causes mischief.Figure · Cursing and harm · Wonder and entertainment Legendary
🇸🇪 SwedenKnights of Ålleberg
Swedish ghost story about sleeping warriors in a mountainFigure · Power and authority Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Firebird: Philippe Giabbanelli, CC BY 3.0, source
- Lady of the Lake: Internet Archive Book Images, No restrictions, source
- Bigfoot: Roger Patterson and Robert Gimlin, Public domain, source
- Fengli: Anonymous (1603), Public domain, source
- Artes prohibitae: engraved by Ames of Bristol (according to Fincham, Artists and engrave, Public domain, source
- Children of Lir: John Duncan, Public domain, source
- Baba Yaga: Ivan Bilibin, Public domain, source
- Flying Africans: Matthew T Rader, CC BY-SA 4.0, source
- Vampire: Edvard Munch, Public domain, source
- Morgause: H. S. Campbell, Public domain, source
- Freyja: John Bauer, Public domain, source
- Melusine: GilPe, CC BY-SA 3.0, source
- Babay: Kyoukaa, CC BY-SA 4.0, source
- Jenny Greenteeth: Jayan.thanal, CC BY-SA 4.0, source
- Merrow: Andreas F. Borchert, CC BY-SA 4.0, source
- Kui: Dave Pape, Public domain, source
- Knights of Ålleberg: Photograph: Nasko, Public domain, source
- Pan Twardowski: Pit1233, Public domain, source
- Moll Dyer: Dougtone, CC BY-SA 2.0, source
- Amabie: Unknown author, Public domain, source
- Tom Thumb: Leutemann or Offterdinger , photo by Harke, Public domain, source
- Salige Frau: various, Public domain, source
- Interconnected-arm gibbon: Xuande Emperor, Public domain, source
- Ispolin: Joshua Davis, CC BY-SA 2.0, source
- Yue Lao: 仔仔好帥, CC BY-SA 4.0, source
- Lilith: Photographs by Ardon Bar Hama, author of original document is unknown., Public domain, source
- Keong Emas: Post of Indonesia, Public domain, source
- Swan maiden: Walter Crane, Public domain, source
- Werewolf: Mont Sudbury, Public domain, source