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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇯🇵 JapanHyakki Yagyō百鬼夜行 A Japanese folklore concept of a night parade of supernatural creaturesBelief · Cursing and harm Legendary 🇨🇳 China and 1 moreYue Lao月下老人 The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary 🇮🇪 Ireland and 3 moreChangeling A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary 🇫🇷 France and 2 moreMelusineMélusine A water spirit of French and Luxembourgish lore, known for her serpent form and the castles she built.Figure · Luck and prosperity · Power and authority Legendary 🇨🇳 ChinaPeaches of Immortality仙桃 Legendary Chinese fruits said to grant eternal life to deities and mortalsSubstance · Luck and prosperity · Change and initiation Legendary 🇨🇳 ChinaInterconnected-arm gibbon通臂猿 A mythical primate with linked arms that can extend one limb by pulling in the other.Figure · Power and authority Legendary 🇮🇪 IrelandDeath coachcóiste bodhar A spectral carriage that signals an unavoidable death in European folkloreBelief · Cursing and harm Legendary 🇷🇸 Serbia and 1 moreVampire pumpkins and watermelons A Balkan folk tale about ground fruit that turns into vampires.Belief · Cursing and harm Legendary 🇯🇵 Japan and 1 moreBake-danuki化け狸 A shape-shifting raccoon dog spirit from Japanese folklore known for pranks and illusions.Being · Cursing and harm · Luck and prosperity Legendary 🇬🇹 Guatemala and 1 moreEl Sombrerón A tall, hat-wearing figure from Guatemalan legend who courts young women and haunts neighborhoods at dusk.Figure · Love and attraction · Cursing and harm Legendary 🇨🇳 China and 3 moreSwan maiden A folk motif where a man steals a bird-woman's feather cloak to force marriage.Figure · Love and attraction · Cursing and harm Legendary 🇺🇸 United States and 2 moreFlying Africans A legend of enslaved people returning to Africa by magic flightFigure · Cursing and harm · Speaking with spirits and the dead Legendary 🇮🇪 Ireland and 5 moreFiddler's Green A maritime afterlife of endless music and rest for veteran sailorsBelief · Wonder and entertainment Legendary 🇺🇸 United StatesMoll Dyer A Maryland folktale about a woman accused of witchcraft and her cursed stoneFigure · Cursing and harm · Protection Legendary 🇮🇩 IndonesiaBabi ngepet A Javanese myth about a person who turns into a boar to steal wealthBeing · Luck and prosperity · Cursing and harm Legendary 🇨🇴 Colombia and 1 moreLa Bolefuego A fiery apparition from the Llanos that hunts travelers and avoids prayer.Figure · Cursing and harm Legendary

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.