Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇮🇳 India and 1 moreNazar battuनज़र बट्टू / نظر بٹو
A charm or deliberate flaw used in South Asia to ward off the evil eye.Charm · Protection Living
🇮🇪 IrelandBlarney StoneCloch na Blarnan
A limestone block in an Irish castle kissed for the gift of eloquenceCharm · Power and authority Living
🇮🇪 Ireland and 4 moreFour-leaf clover
A rare plant mutation believed to bring good luck and used as a symbol of fortune.Charm · Luck and prosperity Living
🇲🇽 MexicoCalavera
A sugar or clay skull used in Mexican Day of the Dead celebrations.Charm · Speaking with spirits and the dead · Luck and prosperity Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇯🇵 Japan and 3 moreManeki-neko招き猫
A Japanese figurine of a beckoning cat believed to bring luck and prosperityCharm · Luck and prosperity · Protection Living
🇵🇭 Philippines and 1 moreAgimatAnting-anting
A Filipino amulet or charm believed to grant protection, power, and supernatural abilities.Charm · Protection · Love and attraction Living
🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་
An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living
🇮🇹 Italy and 5 morePrecious coral
A marine skeleton harvested for jewelry and worn as a protective charm in several culturesSubstance · Protection · Healing Living
🇨🇳 China and 5 moreJoss paper金紙
Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇪 Ireland and 2 moreJack-o'-lantern
A hollowed vegetable carved with a face and lit from within, worn as a Halloween symbolCharm · Protection · Wonder and entertainment Living
🇮🇹 Italy and 5 moreFig sign
A hand gesture used to ward off the evil eye or as an insult in many culturesBelief · Protection · Cursing and harm Living
🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde
A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living
🇯🇵 JapanDaruma doll達磨
A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 5 moreChinese guardian lions石獅 (shíshī)
Stone lion pairs placed at entrances to ward off harm and welcome fortuneCharm · Protection · Luck and prosperity Living
🇳🇿 New Zealand and 5 moreFace tattoo
Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living
🇹🇭 Thailand and 7 moreSpirit house
A small roofed shrine that shelters a place's protective spiritCharm · Protection Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇺🇸 United StatesHex sign
Pennsylvania Dutch barn symbols that range from folk art to talismansCharm · Protection · Wonder and entertainment Living
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇮🇹 ItalyCornicello
A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm · Protection · Luck and prosperity Living
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇯🇵 JapanTeru teru bōzuてるてる坊主
A white paper doll hung outside to ask for sunny weatherCharm · Luck and prosperity Living
🇺🇸 United States and 1 moreBarnstar
A painted or carved star used to decorate barns in parts of the United States and Canada.Charm · Luck and prosperity · Wonder and entertainment Living
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
🇲🇱 Mali and 3 moreGris-gris
A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanKin no unko金のうんこ
A Japanese charm shaped like faeces that is believed to bring good fortuneCharm · Luck and prosperity Living
🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru)
A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living
🇹🇭 Thailand and 1 morePalad khikปลัดขิก
A Thai phallic amulet believed to bring luck and protectionCharm · Protection · Luck and prosperity Living
🇯🇵 JapanFukusuke福助
A kneeling Japanese doll believed to bring wealth and honorCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 2 moreCoin-sword辟邪劍 (bì xié jiàn)
A Chinese numismatic talisman made of cash coins strung on a rod to ward off evil spiritsCharm · Protection Living
🇹🇭 Thailand and 1 morePra Jiadประเจียด
A Muay Thai armband worn for luck and confidenceCharm · Luck and prosperity · Protection Living
🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog
Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇺🇸 United StatesLemon pig
A carved fruit figure made for amusement and later linked to New Year luckCharm · Luck and prosperity Living
🇵🇱 PolandLucky JewŻyd z pieniążkiem
A Polish figurine of a Jewish man with a coin, used as a talisman for financial fortune.Charm · Luck and prosperity Living
🇨🇳 ChinaDragon turtle龍龜 (Lóngguī)
A Chinese mythic creature with a dragon body and turtle shell, used as a Feng Shui charm.Figure · Luck and prosperity · Power and authority Living
🇷🇴 Romania and 5 moreMărțișor
A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living
🇯🇵 JapanOkiagari-koboshi起き上がり小法師
A Japanese roly-poly doll that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 3 moreCash方孔錢
A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇻🇪 VenezuelaDjucu
A warm sea nut used as a lucky charm in the CaribbeanCharm · Luck and prosperity Living
🇮🇳 IndiaDrishti bommai
A fearsome doll hung at homes and vehicles to ward off the evil eye in South India.Charm · Protection Living
🇨🇳 ChinaEight Treasures八寶 (Bābǎo)
A set of eight symbols in Chinese art and amulets representing good fortune.Charm · Luck and prosperity · Protection Living
🇷🇺 Russia and 2 moreBesomвеник
A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living
🇪🇸 SpainIndalo
A Bronze Age pictograph used as a protective house charm and lucky symbol in Almería, SpainCharm · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Barnstar: Una Smith, CC BY-SA 4.0, source
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Good Luck Flag: takato marui, CC BY-SA 2.0, source
- Daruma doll: Crisco 1492, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Kin no unko: enmoto, CC BY 2.0, source
- Nazar battu: Wiki-uk, CC BY-SA 3.0, source
- Halloween: Toby Ord, CC BY-SA 2.5, source
- Blarney Stone: Srleffler, Public domain, source
- Fukusuke: Nesnad, CC BY-SA 3.0, source
- Palad khik: deror_avi, CC BY-SA 3.0, source
- Pentagram: Tomruen, Attribution, source
- Maneki-neko: Su--May, CC BY 2.0, source
- Fig sign: Harald the Bard, CC BY-SA 4.0, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Pra Jiad: Samy Sana, CC BY-SA 3.0, source
- Imbolc: Culnacreann, CC BY 3.0, source
- Chinese guardian lions: Pvt pauline, CC BY-SA 3.0, source
- Spirit house: Chainwit., CC BY-SA 4.0, source
- Lemon pig: GenesisNZ, CC0, source
- Hex sign: Smallbones, CC0, source
- Cornicello: Antonio Cavallo, Public domain, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Dragon turtle: Jonathan O'Donnell, CC BY 2.0, source
- Coin-sword: Etnografiska museet, CC BY 2.5, source
- Face tattoo: Gottfried Lindauer, Public domain, source
- Okiagari-koboshi: Unknown author, CC BY-SA 3.0, source
- Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source
- Gris-gris: Teogomez, CC BY-SA 3.0, source
- Calavera: Unknown author, CC BY-SA 3.0, source
- Four-leaf clover: Phyzome under the GFDL., CC BY-SA 3.0, source
- Drishti bommai: Chrissy starsi, CC BY-SA 4.0, source
- Eight Treasures: Etnografiska Museet, CC BY 2.5, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Indalo: Ismael Olea, Public domain, source
- Agimat: FroyAgta, CC BY-SA 4.0, source
- Wind Horse: Clemensmarabu, CC BY-SA 3.0, source
- Precious coral: Géry PARENT, CC BY-SA 3.0, source
- Teru teru bōzu: Novaric at English Wikipedia, CC BY-SA 3.0, source
- Lucky Jew: Silar, CC BY-SA 3.0, source