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Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇪🇬 Egypt and 3 moreAmulet A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living 🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living 🇮🇳 IndiaPanchagavya A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living 🇯🇵 JapanDaruma doll達磨 A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living 🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇬🇧 United Kingdom and 3 moreJet A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical 🇹🇭 Thailand and 3 moreThai Buddha amuletsพระเครื่อง (phrakhrueang) Sacred Buddhist images and relics worn for protection, merit, and fortune in Thailand.Charm · Protection · Luck and prosperity Living 🇦🇷 Argentina and 2 moreSan La Muerte A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living 🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living 🇬🇧 United Kingdom and 5 moreConcealed shoes Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical 🇵🇪 Peru and 5 morePalo Santo Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living 🇭🇹 HaitiErzulieÈzili A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being · Protection · Love and attraction Living 🇮🇳 India and 1 moreLakshmiलक्ष्मी A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living 🇺🇸 United States and 1 moreOjibwe religion The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living 🇮🇳 India and 5 moreCowrie A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living 🇸🇳 Senegal and 5 moreAncestor veneration Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living 🇦🇷 Argentina and 5 moreGauchito Gil A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living 🇯🇵 Japan and 1 moreAinu religion The animist spiritual beliefs and ritual practices of the Ainu people of Japan and RussiaTradition · Protection · Speaking with spirits and the dead Living 🇬🇧 United Kingdom and 7 moreSaint Andrew's Day A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living 🇬🇷 Greece and 5 moreCrossroads (folklore) A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living 🇲🇽 MexicoAztec religion The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical 🇮🇪 Ireland and 4 moreMay Day A European spring festival marking the start of summer with flowers, poles and fire.Tradition · Protection · Luck and prosperity Living 🇷🇺 Russia and 4 moreFolk Orthodoxyнародное православие A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition · Protection · Luck and prosperity Living 🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living 🇨🇳 China and 4 moreKitchen God灶君 The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living 🇩🇪 Germany and 5 moreStraw bearStrohbär A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living 🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living 🇧🇴 BoliviaThe Witches' MarketMercado de las Brujas A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition · Luck and prosperity · Protection Living 🇷🇺 Russia and 5 moreSlavic religion The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived 🇳🇴 NorwaySami religion The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical 🇮🇳 India and 5 moreKolamகோலம் A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living 🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living 🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇪🇬 Egypt and 5 moreHamsaخمسة A palm-shaped amulet used across North Africa and the Middle East to ward off harm.Charm · Protection · Luck and prosperity Living 🇮🇳 India and 1 moreNavagrahaनवग्रह A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living 🇯🇵 JapanOmikujiおみくじ Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living 🇬🇷 Greece and 5 moreBay Laurelδάφνη An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living 🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaKumkumकुङ्कुमम् A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living 🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living 🇲🇽 Mexico and 2 moreAluxaluxo'ob A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living 🇬🇧 United Kingdom and 1 moreKnocker A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical 🇵🇪 Peru and 5 morePachamama The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living 🇯🇵 JapanZashiki-warashi座敷童子 A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living 🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living 🇳🇬 Nigeria and 3 moreYemọjaYemoja A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living 🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.