Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇨🇳 China and 2 moreDiyu地獄
The underworld realm of trial, atonement, and rebirth in Chinese mythologyBelief · Cleansing and purification · Change and initiation Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreQingming Festival清明节
A spring day for sweeping graves, feeding the dead and honouring ancestorsTradition · Speaking with spirits and the dead · Protection Living
🇯🇵 JapanDaruma doll達磨
A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇨🇳 China and 5 moreJoss paper金紙
Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 1 moreDongyue Dadi東嶽大帝
The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇯🇵 JapanBaku獏
A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇨🇳 China and 1 moreMoon blocks筊杯
Two crescent blocks thrown to a deity for a yes or noOracle · Seeing and foretelling Living
🇨🇳 China and 5 moreKau chim求籤
A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living
🇯🇵 JapanSetsubun節分
A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreTetraphobia
The avoidance of the number four due to its similarity to the word for death in East Asian languagesBelief · Luck and prosperity Living
🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教
Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanZashiki-warashi座敷童子
A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living
🇯🇵 JapanKodama木霊
A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living
🇨🇳 ChinaPixiu貔貅
A winged Chinese creature that guards wealth and wards off evil spiritsFigure · Protection · Luck and prosperity Living
🇯🇵 Japan and 3 moreObonお盆
A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 5 moreChinese guardian lions石獅 (shíshī)
Stone lion pairs placed at entrances to ward off harm and welcome fortuneCharm · Protection · Luck and prosperity Living
🇨🇳 China and 2 moreMenshen門神
Guardian figures pasted to doors in Chinese folk religion to protect homes from evil.Belief · Protection · Luck and prosperity Living
🇯🇵 Japan and 2 moreTanabataたなばた (七夕)
A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living
🇰🇷 South Korea and 1 moreDaeboreum대보름
A Korean lunar holiday marking the first full moon with nut-cracking and field firesTradition · Protection · Luck and prosperity Living
🇯🇵 Japan and 3 moreManeki-neko招き猫
A Japanese figurine of a beckoning cat believed to bring luck and prosperityCharm · Luck and prosperity · Protection Living
🇯🇵 JapanTeru teru bōzuてるてる坊主
A white paper doll hung outside to ask for sunny weatherCharm · Luck and prosperity Living
🇨🇳 ChinaJin Chan金蟾
A three-legged toad charm used in feng shui to attract wealth and guard against bad luckBeing · Luck and prosperity · Protection Living
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
🇯🇵 JapanHatsuyume初夢
The first dream of the new year and its traditional omensBelief · Seeing and foretelling · Luck and prosperity Living
🇹🇼 TaiwanKuai Kuai culture乖乖文化
A Taiwanese custom of placing obedient snacks on machines to ensure smooth operationBelief · Protection Living
🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru)
A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanKin no unko金のうんこ
A Japanese charm shaped like faeces that is believed to bring good fortuneCharm · Luck and prosperity Living
🇯🇵 JapanFukusuke福助
A kneeling Japanese doll believed to bring wealth and honorCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi)
Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇨🇳 China and 2 moreCoin-sword辟邪劍 (bì xié jiàn)
A Chinese numismatic talisman made of cash coins strung on a rod to ward off evil spiritsCharm · Protection Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇯🇵 JapanMisaki御先
Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living
🇯🇵 JapanDōbutsu uranai動物占い
A Japanese divination system that sorts people into animal types based on birthdate and personality axes.Oracle · Luck and prosperity Living
🇯🇵 JapanJapanese superstitions
Common beliefs in Japan about luck, numbers, and omens rooted in language and customBelief · Luck and prosperity · Protection Living
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇨🇳 China and 1 moreQianliyan千里眼
A Chinese sea and door god with clairvoyant sight, guardian of the sea goddess MazuBeing · Protection Living
🇯🇵 Japan and 1 moreKōshin庚申信仰
A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇯🇵 JapanOkiagari-koboshi起き上がり小法師
A Japanese roly-poly doll that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇯🇵 JapanYakudoshi厄年
Traditional Japanese ages believed to bring bad luck and the rituals used to ward them offBelief · Protection Living
🇨🇳 ChinaEight Treasures八寶 (Bābǎo)
A set of eight symbols in Chinese art and amulets representing good fortune.Charm · Luck and prosperity · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Jin Chan: Tristanb, CC BY-SA 3.0, source
- Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Hatsuyume: Takeuchi Seihō, Public domain, source
- Good Luck Flag: takato marui, CC BY-SA 2.0, source
- Daruma doll: Crisco 1492, Public domain, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
- Kin no unko: enmoto, CC BY 2.0, source
- Kuai Kuai culture: 總統府, CC BY 2.0, source
- Moon blocks: Hsiung/d6478coke, CC BY 2.0, source
- Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
- Setsubun: Unknown author, CC BY-SA 3.0, source
- Tetraphobia: Halowand, CC BY-SA 3.0, source
- Fukusuke: Nesnad, CC BY-SA 3.0, source
- Jiaobei: Jnzl's Public Domain Photos, CC BY 2.0, source
- Obon: Batholith, Public domain, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Menshen: Taiwankengo, CC BY-SA 3.0, source
- Tanabata: Laika ac, CC BY-SA 2.0, source
- Daeboreum: hojusaram, CC BY-SA 2.0, source
- Maneki-neko: Su--May, CC BY 2.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Chinese guardian lions: Pvt pauline, CC BY-SA 3.0, source
- Pixiu: Sol lc, CC BY-SA 4.0, source
- Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Coin-sword: Etnografiska museet, CC BY 2.5, source
- Baku: Momotarou2012, CC BY-SA 3.0, source
- Okiagari-koboshi: Unknown author, CC BY-SA 3.0, source
- Dongyue Dadi: H2v5o68z, CC0, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source
- Qianliyan: 玄史生, CC0, source
- Qingming Festival: Jacklee ., CC BY-SA 3.0, source
- Eight Treasures: Etnografiska Museet, CC BY 2.5, source
- Diyu: ScribblingGeek, CC BY-SA 4.0, source
- Teru teru bōzu: Novaric at English Wikipedia, CC BY-SA 3.0, source