Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇷🇺 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived
🇮🇹 Italy and 2 moreAugury
A Roman rite of reading bird behavior to learn the will of the godsRite · Power and authority · Seeing and foretelling Historical
🇮🇹 Italy and 2 moreHaruspex
A diviner who read the will of gods by inspecting animal entrailsFigure · Seeing and foretelling · Speaking with spirits and the dead Historical
🇬🇧 United Kingdom and 5 moreDruidry
A modern nature religion inspired by ancient Celtic priests and Romantic idealsTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical
🇦🇹 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being · Luck and prosperity · Cursing and harm Revived
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇷🇺 Russia and 4 moreLady MiddayPoludnitsa
A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreBeating the bounds
A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living
🇨🇭 SwitzerlandMagic circle
A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇮🇪 Ireland and 4 moreMay Day
A European spring festival marking the start of summer with flowers, poles and fire.Tradition · Protection · Luck and prosperity Living
🇷🇺 Russia and 4 moreFolk Orthodoxyнародное православие
A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 2 moreWheel of the Year
An annual cycle of eight seasonal festivals observed by modern pagans.Tradition · Speaking with spirits and the dead · Power and authority Living
🇩🇪 Germany and 5 moreStraw bearStrohbär
A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living
🇷🇸 Serbia and 1 moreDrekavacДрекавац
A South Slavic night creature born from unbaptised souls or sinnersBeing · Cursing and harm Legendary
🇮🇪 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇩🇪 Germany and 3 moreMare
A spirit that sits on sleepers to cause nightmares and physical distressBeing · Cursing and harm Historical
🇬🇧 United KingdomBlack dog
A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary
🇪🇬 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇬🇧 United Kingdom and 3 moreRowancaorann
A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇵🇹 Portugal and 5 moreCocoCoca
A monster used to frighten children into obedience across the Iberian world and Latin America.Figure · Cursing and harm · Binding and oaths Living
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇮🇹 Italy and 5 moreBogeyman
A mythical creature used across cultures to frighten children into obedienceFigure · Cursing and harm Living
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇮🇳 IndiaUnicorn horn
A legendary object believed to neutralize poison and cure disease, traded as narwhal teeth for centuries.Charm · Healing · Protection Historical
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇪 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived
🇮🇪 IrelandBodach
A Gaelic trickster figure used to frighten children and warn of deathFigure · Cursing and harm · Seeing and foretelling Historical
🇬🇧 United KingdomSt Mark's Eve
An English folk custom to witness omens of death and future marriage on the eve of a saint's feast dayRite · Seeing and foretelling · Cursing and harm Historical
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇷🇺 RussiaCarromancy
A divination method that reads the future from molten wax or candle flamesOracle · Seeing and foretelling Living
🇷🇺 Russia and 1 moreUnclean forceнечисть
A Slavic term for evil spirits and the undead that inhabit the natural worldBelief · Cursing and harm Historical
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇷🇺 Russia and 1 moreBabayБабай
A night spirit in Slavic folklore used to frighten children into sleepingFigure · Cursing and harm Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Augur: Unknown author, Public domain, source
- Numerology: Pietro Bongo, Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Carromancy: Peter Becker, CC BY 2.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Unclean force: Unknown author, Public domain, source
- Coco: Francisco de Goya, CC0, source
- Bogeyman: Francisco Goya, Public domain, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Unicorn horn: Unknown author, CC BY 4.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Haruspicy: Lokilech, CC BY-SA 3.0, source
- Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Druidry: TheJaySpearing, CC BY-SA 4.0, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Babay: Kyoukaa, CC BY-SA 4.0, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Jet: Thmsfrst, Public domain, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Lady Midday: Віщун, CC BY-SA 4.0, source
- St John's Eve: Jules Breton, Public domain, source
- Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
- Magic circle: John William Waterhouse, Public domain, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- May Day: Bryan Ledgard, CC BY 2.0, source
- Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
- Wheel of the Year: Sunblade1500, CC BY-SA 3.0, source
- Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Soul dualism: 尹真人, Public domain, source
- Mare: Henry Fuseli, Public domain, source
- Slavic religion: Alphonse Mucha, Public domain, source