Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇮🇳 IndiaKadangot Makkam
A North Malabar goddess who became a deity after being killed by her brothers.Being · Protection · Love and attraction Living
🇿🇦 South Africa and 1 moreSacred caves of the Basotho
Cave networks in South Africa and Lesotho used by the Basotho for ancestral rituals and healingTradition · Healing · Protection Living
🇮🇳 India and 1 moreFolk practices in Punjab
Indigenous beliefs and rituals of the Punjabi people across India and PakistanTradition · Protection · Healing Living
🇻🇳 VietnamCây nêuCây nêu (chữ Nôm: 核標)
A bamboo pole raised to keep evil spirits away during the Lunar New Year in VietnamTradition · Protection Living
🇮🇳 IndiaSanjhi
A festival and art form honoring a mother goddess through clay images and colored designsTradition · Love and attraction · Luck and prosperity Living
🇵🇹 PortugalAngel of PortugalAnjo de Portugal
A guardian spirit of Portugal, celebrated on June 10 and linked to the Fátima visions.Being · Protection · Speaking with spirits and the dead Living
🇵🇱 PolandLucky JewŻyd z pieniążkiem
A Polish figurine of a Jewish man with a coin, used as a talisman for financial fortune.Charm · Luck and prosperity Living
🇻🇳 VietnamThe Four ImmortalsTứ bất tử
Four chief spirits of the Vietnamese Red River Delta pantheonBeing · Power and authority Living
🇮🇳 IndiaPulimaranja Thondachan
A theyyam deity of North Malabar, born from a shapeshifter who became a leopard.Figure · Protection · Power and authority Living
🇷🇸 Serbia and 2 moreBibiBibijako Dive
A Romani holiday honoring a protective aunt figure for family and children's healthRite · Protection · Healing Living
🇻🇳 VietnamBà Chúa Xứ婆主處
A Mekong Delta goddess of prosperity, asked for trade, health and fertilityBeing · Protection · Luck and prosperity Living
🇮🇳 IndiaAshapura Mataआशापुरा माता
A Hindu goddess worshipped as the clan protector of Rajput and other communities in western India.Being · Protection · Luck and prosperity Living
🇮🇳 IndiaPoomala Bhagavathy
A Hindu goddess of North Malabar, revered as the family deity of the Thiyya community.Being · Love and attraction · Luck and prosperity Living
🇮🇳 IndiaNagnechiya Maa
Guardian goddess of the Rathore Rajputs, worshipped in RajasthanBeing · Protection · Power and authority Living
🇮🇳 IndiaTarakeshwaraतारकेश्वर (Tārakeśvara)
A form of Shiva who guides souls to liberation through sacred mantrasFigure · Speaking with spirits and the dead · Change and initiation Living
🇦🇱 Albania and 3 moreCross necklace
A pendant bearing the Christian cross worn as a sign of faith or protection.Charm · Protection · Power and authority Living
🇮🇳 IndiaMogal Maa
A Hindu folk goddess of Gujarat worshipped for children and healingBeing · Healing · Luck and prosperity Living
🇮🇳 IndiaAsanbibiআসানবিবি
A Bengali folk goddess worshipped with six sisters in southern Bengal.Being · Protection Living
🇺🇦 Ukraine and 5 moreBullroarer
A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanKabura-ya鏑矢
A Japanese arrow with a whistling tip used in ritual archery and Shinto ritesSubstance · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 3 moreOdinic Rite
A UK-based Heathen group that restricts membership to people of European ancestry.Tradition · Power and authority Living
🇺🇸 United StatesPele's Curse
A belief that taking Hawaiian sand or rock brings bad luckBelief · Cursing and harm Living
🇷🇺 RussiaAugust curse
A Russian belief that severe disasters and national tragedies cluster in the month of August.Belief Living
🇧🇬 Bulgaria and 5 moreApocryphal prayer
A folk prayer text blending church forms with apocrypha and incantations for protection and healingText · Protection · Healing Living
🇮🇸 IcelandGrásteinn
A lodestone in Iceland linked to elf habitation and safe passageBeing · Luck and prosperity · Speaking with spirits and the dead Living
🇯🇵 JapanAzusa Yumi梓弓
A sacred bow made from cherry birch wood, used in Shinto rituals to ward off spirits.Charm · Protection · Wonder and entertainment Living
🇮🇹 Italy and 3 moreSaint Valentine's Key
A metal key charm from Padua used for healing epilepsy and as a romantic tokenCharm · Healing · Love and attraction Living
🇮🇸 Iceland and 1 moreNithing poleníðstǫng
A curse pole from Norse tradition used to shame or harm an enemyRite · Cursing and harm Living
🇮🇹 Italy and 5 moreCrucifix
A cross bearing the figure of Jesus, central to Christian worship and artText · Power and authority Living
🇩🇪 Germany and 1 moreNutcracker doll
A carved wooden figurine of a soldier used to crack nuts and now a popular Christmas decorationCharm · Luck and prosperity Living
🇹🇭 ThailandTakrutตะกรุด
A Thai tubular amulet inscribed with sacred texts for protection and powerCharm · Protection · Luck and prosperity Living
🇩🇲 DominicaBelie Belcan
A loa of justice and protection in Dominican Vudú, linked to Saint Michael.Being · Protection · Cursing and harm Living
🇵🇱 Poland and 4 moreMoranaМорена
A Slavic goddess of winter and death, whose effigy is drowned to welcome springFigure · Cursing and harm · Power and authority Living
🇯🇵 JapanKomainu狛犬
Stone lion-dog pairs that guard Japanese shrines and ward off evil spirits.Charm · Protection Living
🇺🇸 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living
🇩🇿 AlgeriaMawsimموسم
Annual Maghrebi festival blending Sufi veneration with social and economic gatheringTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇦🇺 Australia and 3 moreNelson (cricket)
A cricket superstition about the score 111 and the leg-raising ritual to ward it offBelief · Luck and prosperity Living
🇮🇳 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief · Protection · Luck and prosperity Living
🇧🇿 BelizeTata DuendeNukuch Tat
A thumbless forest spirit of Belizean folklore that protects animals and warns children.Being · Protection · Cursing and harm Living
🇲🇦 Morocco and 1 moreTweezaتويزة
A North African Sufi tradition of communal labor and mutual aidTradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanOkiagari-koboshi起き上がり小法師
A Japanese roly-poly doll that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 3 moreCash方孔錢
A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living
🇨🇳 China and 1 moreMoney tree搖錢樹
A mythical tree of fortune and a Chinese New Year custom for wealthFigure · Luck and prosperity · Power and authority Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇮🇳 India and 1 moreVarahiवाराही (Vārāhī)
A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇮🇳 India and 5 moreNavaratnaनवरत्न
A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living
🇯🇵 JapanChīsai-ojisan小さいおじさん
A tiny Japanese cryptid said to bring luck when spotted in everyday placesFigure · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kabura-ya: urasimaru, CC BY-SA 2.0, source
- Kadangot Makkam: Shagil Kannur, CC BY-SA 4.0, source
- Vahana: Unknown Nepali, Public domain, source
- Komainu: Unknown author, Public domain, source
- Morana: Marta Malina Moraczewska, CC BY-SA 4.0, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Mawsim: Beghdadi Walid, CC BY-SA 4.0, source
- Nelson (cricket): Lemuel Francis Abbott, Public domain, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- Tweeza: Demeester, CC BY-SA 3.0, source
- Okiagari-koboshi: Unknown author, CC BY-SA 3.0, source
- Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
- Money tree: Pratyeka, CC BY-SA 4.0, source
- Lock of hair: Unknown author, CC0, source
- Navaratna: Pradeep717, CC BY-SA 4.0, source
- Sacred caves of the Basotho: JMK, CC BY-SA 3.0, source
- Folk practices in Punjab: Veer jindal, CC BY-SA 3.0, source
- Cây nêu: vi:Phạm Xuân Nguyên, CC BY-SA 3.0, source
- Sanjhi: Veer jindal, CC BY-SA 3.0, source
- Angel of Portugal: Daderot, Public domain, source
- Lucky Jew: Silar, CC BY-SA 3.0, source
- The Four Immortals: Vietnamese artist, Public domain, source
- Pulimaranja Thondachan: Uajith, CC BY-SA 4.0, source
- Bibi: Andrija12345678, CC BY-SA 4.0, source
- Bà Chúa Xứ: Phương Huy, CC BY-SA 4.0, source
- Ashapura Mata: Rossifummi, CC BY-SA 4.0, source
- Poomala Bhagavathy: Ajeeshkumar4u, CC BY-SA 4.0, source
- Nagnechiya Maa: Jairajsingh123, CC0, source
- Belie Belcan: Domfranciscorodrigues, CC BY-SA 3.0, source
- Cross necklace: paterm, CC BY-SA 4.0, source
- Grásteinn: Ásgeir Helgason, Attribution, source
- Nithing pole: r Saxo Gramaticus; tr. (Danish) Frederik Winkel Horn; illus. Louis Moe, Public domain, source
- Crucifix: Turismo Bahia, CC BY-SA 2.0, source
- Nutcracker doll: Raul654, CC BY-SA 3.0, source