Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇨🇺 Cuba and 4 moreSanteríaRegla de Ocha
An Afro-Cuban religion blending Yoruba spirits with Catholic saintsTradition · Protection · Healing Living
🇹🇹 Trinidad and Tobago and 5 moreSpiritual Baptist
An Afro-Caribbean Christian faith blending African traditions with Baptist worshipTradition · Speaking with spirits and the dead · Protection Living
🇳🇴 NorwaySami religion
The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical
🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog
The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living
🇭🇹 Haiti and 2 moreHaitian VodouVodou
An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living
🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion
Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇮🇳 IndiaSarnaism
A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United States and 4 moreRainmaking
Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living
🇺🇸 United States and 3 moreSandpainting
A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇺🇸 United StatesHopi mythology
The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇳🇿 New Zealand and 5 moreTapu
A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇹 Guatemala and 1 moreMaya calendar
A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition · Seeing and foretelling · Luck and prosperity Living
🇯🇵 JapanMount Osore恐山
A volcanic pilgrimage site in Japan believed to be a gateway to the underworldTradition · Speaking with spirits and the dead · Protection Living
🇮🇩 Indonesia and 4 moreKejawènꦏꦗꦮꦺꦤ꧀ (Kajawèn)
A Javanese tradition blending animism, Hinduism, Buddhism and Islam into a path of inner harmony.Tradition · Protection · Speaking with spirits and the dead Living
🇲🇲 MyanmarNatနတ်
Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living
🇵🇪 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living
🇺🇸 United States and 1 moreOjibwe religion
The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living
🇸🇳 Senegal and 5 moreAncestor veneration
Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living
🇮🇶 Iraq and 3 moreAncient Mesopotamian religion
The polytheistic beliefs and practices of Sumer, Akkad, Assyria and Babylonia from 6000 BC to 500 ADTradition · Power and authority · Speaking with spirits and the dead Historical
🇯🇵 Japan and 1 moreAinu religion
The animist spiritual beliefs and ritual practices of the Ainu people of Japan and RussiaTradition · Protection · Speaking with spirits and the dead Living
🇬🇷 Greece and 5 moreCrossroads (folklore)
A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇧🇷 Brazil and 5 moreSanto Daime
A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living
🇮🇪 Ireland and 5 moreHoly well
A water source revered for healing and ritual across pagan and Christian traditionsTradition · Healing · Speaking with spirits and the dead Living
🇲🇽 MexicoAztec religion
The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical
🇵🇭 PhilippinesAnito
Indigenous Philippine spirits and the carved figures that represent themBeing · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living
🇧🇴 BoliviaThe Witches' MarketMercado de las Brujas
A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition · Luck and prosperity · Protection Living
🇺🇦 Ukraine and 5 moreBullroarer
A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇩 IndonesiaMarapu
Ancestral religion of Sumba and Flores in IndonesiaTradition · Speaking with spirits and the dead · Protection Living
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Serer religion: Unknown author, Public domain, source
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Haitian Vodou: Sam Fentress, CC BY-SA 2.0, source
- Sunda Wiwitan: Greenland4, Public domain, source
- Traditional Berber religion: Potymkin, CC BY-SA 4.0, source
- Sarnaism: বুদ্ধি, CC BY-SA 4.0, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Rainmaking: George Catlin, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Pentagram: Tomruen, Attribution, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Hopi mythology: Sailko, CC BY 3.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Maya calendar: MBisanz, CC BY-SA 3.0, source
- Mount Osore: Douglas P Perkins ( Douglaspperkins ( talk )), CC BY 3.0, source
- Nat: Emily Khine, CC BY-SA 4.0, source
- Marapu: Unknown author, CC BY-SA 3.0, source
- Sámi drum: Zouavman Le Zouave, CC BY-SA 3.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Ojibwe religion: Ryan Hodnett, CC BY-SA 4.0, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Ainu religion: Unknown author, Public domain, source
- Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Santo Daime: Tonelada, CC BY-SA 3.0, source
- Holy well: The Speckled Bird, CC BY-SA 4.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Aztec religion: Unknown author, Public domain, source
- Anito: Frederic H. Sawyer, Public domain, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- The Witches' Market: Dan Lundberg, CC BY-SA 2.0, source
- Spiritual Baptist: N Chadwick, CC BY-SA 2.0, source
- Santería: Jorge Royan, CC BY-SA 3.0, source