Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇮🇳 IndiaPanchagavya
A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living
🇮🇳 India and 1 moreMantraमन्त्रम्
A sacred sound or phrase repeated to focus the mind and invoke spiritual powerText · Speaking with spirits and the dead · Power and authority Living
🇸🇩 Sudan and 5 moreIncense
Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaKavu
Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreNavagrahaनवग्रह
A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living
🇮🇷 Iran and 2 moreHaoma
A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living
🇮🇷 Iran and 2 moreSomaसोम
A sacred ritual drink of the ancient Vedic religion and its Iranian counterpartSubstance · Power and authority · Speaking with spirits and the dead Historical
🇩🇲 Dominica and 1 morePrayer beads
Beaded strings used to count prayers and mantras across many world religionsSubstance · Speaking with spirits and the dead Living
🇮🇳 IndiaKumkumकुङ्कुमम्
A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇭🇹 Haiti and 2 moreLwa
Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇮🇳 India and 4 moreShivaशिव
A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha)
Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇮🇳 IndiaAlakshmiदेवी अलक्ष्मी
A Hindu goddess of misfortune and the shadow opposite to LakshmiBeing · Cursing and harm Living
🇮🇳 India and 5 moreKolamகோலம்
A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living
🇮🇹 Italy and 5 moreRelic
An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living
🇮🇳 India and 5 moreCowrie
A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living
🇸🇳 Senegal and 5 moreAncestor veneration
Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaPashupata Shaivismपाशुपत
An early Hindu ascetic school focused on liberation through ritual and devotion to ShivaTradition · Cursing and harm · Power and authority Historical
🇮🇳 IndiaKautuka
A red or yellow ritual thread worn for protection in South Asian traditionsCharm · Protection Living
🇮🇳 India and 5 moreHanumanहनुमान्
A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living
🇮🇳 India and 2 moreYantraयन्त्र
A geometric diagram from Indian traditions used for worship and meditationTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष
A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇲🇦 Morocco and 5 moreWild rueاسپند
A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living
🇹🇭 Thailand and 7 moreSpirit house
A small roofed shrine that shelters a place's protective spiritCharm · Protection Living
🇮🇳 India and 5 morePilgrimage
A journey to a sacred site for spiritual growth or religious dutyTradition · Healing · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreBhairavaभैरव
A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living
🇮🇩 Indonesia and 4 moreKejawènꦏꦗꦮꦺꦤ꧀ (Kajawèn)
A Javanese tradition blending animism, Hinduism, Buddhism and Islam into a path of inner harmony.Tradition · Protection · Speaking with spirits and the dead Living
🇪🇬 Egypt and 2 moreAmunjmn (Old/Middle Egyptian); Amoun (Coptic)
The hidden creator god of ancient Egypt, later fused with the sun deity Ra.Being · Power and authority · Protection Historical
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇫🇷 France and 3 moreReliquary
A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living
🇹🇭 Thailand and 3 moreThai Buddha amuletsพระเครื่อง (phrakhrueang)
Sacred Buddhist images and relics worn for protection, merit, and fortune in Thailand.Charm · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreMandalaमण्डल
A sacred geometric design used in Indian religions for meditation and spiritual mapping.Tradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇮🇳 India and 1 moreLakshmiलक्ष्मी
A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living
🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog
Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇮🇳 India and 3 moreBrahma Kumarisप्रजापिता ब्रह्माकुमारी ईश्वरीय विश्वविद्यालय
A meditation-based spiritual movement that teaches soul identity and global peaceTradition · Cleansing and purification · Change and initiation Living
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kolam: mckaysavage, CC BY 2.0, source
- Mantra: Markrosenrosen, CC BY-SA 3.0, source
- Sunda Wiwitan: Greenland4, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Incense: nakimusi, CC BY 2.0, source
- Kavu: Ashwin.appus, CC BY-SA 4.0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Soma: Krzysztof Ziarnek, Kenraiz, CC BY-SA 4.0, source
- Prayer beads: ja:利用者:pack372sd, CC BY-SA 3.0, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Lwa: Hector Hyppolite, Public domain, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Obatala: Isha, CC BY 3.0, source
- Elegua: Sailko, CC BY 3.0, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Shiva: Indianhilbilly, CC BY-SA 3.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Ganesha: anonymous, Public domain, source
- Wild rue: Yuriy75, CC BY-SA 3.0, source
- Spirit house: Chainwit., CC BY-SA 4.0, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Pilgrimage: Ali Mansuri, CC BY-SA 2.5, source
- Bhairava: Saankav, CC BY-SA 4.0, source
- Amun: MusikAnimal, CC BY-SA 4.0, source
- Brahma Kumaris: Tamasin Ramsey, CC BY-SA 3.0, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
- Thai Buddha amulets: User:Mattes, Public domain, source
- Mandala: Marion Golsteijn, CC BY-SA 3.0, source
- Lakshmi: Raja Ravi Varma, Public domain, source
- Relic: MathieuGuy, CC BY-SA 3.0, source
- Cowrie: NOAA (Photo Collection of Dr. James P. McVey, NOAA Sea Grant Program), Public domain, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Kautuka: Aditya.Asopa, CC BY-SA 4.0, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source
- Yantra: Photo by Daniel Conrad (Chromacon), artwork by Daniel Conrad under dir, Public domain, source
- Pitru Paksha: Firoz Shakir, CC BY-SA 3.0, source